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Brian Pasch's Blog – October 2009 Archive (9)

2009 ASMA Awards Presented November 1st

The 2009 ASMA awards will be presented to nine automotive website vendors on Sunday November 1st at 4:30 pm at the Pasch Consulting Group booth at the 7th Digital Dealer Conference in Nashville. The ASMA study reviewed 34 automotive website platform vendors and will recognize nine companies with an award this year.

The ASMA study conducted by the… Continue

Added by Brian Pasch on October 29, 2009 at 10:00am — 2 Comments

Leveraging Review Streams

Dealers who have a successful Internet Reputation Management (IRM) program in place and that have been able to get their customers to post reviews on have a new choice on how to display their positive reviews. now offers dealers that ability to get their reviews via an RSS feed.

The RSS feed will allow you to place the stream of… Continue

Added by Brian Pasch on October 28, 2009 at 5:22am — No Comments

And The Award Goes To....

I've been working hard on my study of thirty-four automotive website platforms and their effectiveness for search marketing. The more I look at the vendor data, the more I want to extend the research, but time is running out.

So I thought that I would ask ADM members who are working at car dealers to help me with a question.

Look back on 2009 and ask yourself:

"What automotive website vendors have truly added INNOVATIVE services or… Continue

Added by Brian Pasch on October 21, 2009 at 7:00pm — 2 Comments

Last Call For Dealer Website Vendors

On November 1st, I will be publishing the 2009 Automotive Search Marketing Architecture (ASMA) report at the Digital Dealer Conference. The report will review and summarize 34 website platforms to assist car dealers evaluate which website platforms can best help them with their search marketing goals.

To that end, I have included three grids that will be part of the report. If you work for one of the companies listed on these grids, I simply ask that you email me with the Y or N… Continue

Added by Brian Pasch on October 17, 2009 at 9:56pm — 10 Comments

The Three Musketeers of Automotive SEO

I'm back in my room as I wrap up my first day of the Driving Sales Executive Summit. Today I shared a panel with JD Rucker and Paul Rushing as we discussed some basics about the role of SEO and Social Media in car dealer Internet Marketing plans.

I wish we had two hours to dive into the topic which is very broad and needs that investment in time to allow attendees to leave with more hands… Continue

Added by Brian Pasch on October 13, 2009 at 9:00pm — 1 Comment

Driving Sales Executive Summit

Tomorrow at the Driving Sales Executive Summit I am looking forward to sharing the stage with JD Rucker and Paul Rushing at the Search Marketing Panel breakout session.

The thought six month ago that all three of us would be within "hugging" distance at a conference would be far fetched. The over and under line is still be set by… Continue

Added by Brian Pasch on October 12, 2009 at 5:35am — 4 Comments

2009 ASMA Report Pre-Release Update

ASMA Report

The Pasch Consulting Group will release the 2009 Automotive Search Marketing Architecture (ASMA) report at the 7th Digital Dealer Conference. This weekend I have been tallying the final scores from the 34 website platform providers in our study and some early results are…


Added by Brian Pasch on October 11, 2009 at 1:00pm — No Comments

Customer Testimonials and Upcoming Fines from FTC

FTC Endorsement Fines

Have you read the FTC rules that will apply to all consumer reviews and endorsements that are posted on the Internet or used in advertising campaigns starting December 2009?

If you have an over zealous Internet department or have hired an Automotive SEO consultant with questionable ethics, you…


Added by Brian Pasch on October 6, 2009 at 6:00am — 2 Comments

Car Dealer Platforms Included in 2009 ASMA Report


The 2009 Automotive Search Marketing Architecture (ASMA) white-paper will be released at the 7th Digital Dealer Conference in Nashville.

This year, Brian Pasch and the team at PCG will review over…


Added by Brian Pasch on October 5, 2009 at 1:46pm — 1 Comment

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