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Brian Pasch's Blog – October 2008 Archive (2)

Automotive SEM In A Crappy Economy

A well-tuned Google Adwords (PPC) campaign is extremely effective in generating car sales leads. Pay per click advertising, when combined with a good landing page, can deliver an excellent ROI. Google display and banner ads, even when they are not clicked, can also increase brand awareness in your local market. If you are not using Google Adwords, you are making your competitors very happy.



During difficult economic times, everyone is evaluating their spending, so I thought I would… Continue

Added by Brian Pasch on October 19, 2008 at 11:30am — No Comments

Spicing Up Automotive Google Adwords Campaigns

Google Display Ads Example

In recent days, Google has started to offer instant Flash "like" ads that can run in your existing Google Adwords accounts.



I created a few ads using this new offering and actually I am very pleased with the final product. The image on the left is one of the ads I created as a test for a product that we are promoting. The ad text actually "moves" as well as the logo and images.



Basically, if you have a logo and a photo of a car,… Continue

Added by Brian Pasch on October 16, 2008 at 8:30pm — No Comments

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