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Brian Pasch's Blog – September 2011 Archive (3)

ADM Members Invited To Join ZMOT Study

About the 1st Automotive ZMOT Study

I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski.  As a result of reading this book, I have created training materials, online…

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Added by Brian Pasch on September 23, 2011 at 6:51pm — 1 Comment

Holiday Travel Idea - Join Me In Scottsdale This December

I just booked my airfare to be in Scottdale Arizona from December 26th through January 1st at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch.  I stayed at this hotel earlier in the year for a 20 Group…

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Added by Brian Pasch on September 3, 2011 at 9:36am — 1 Comment

We Are Just Scratching The Surface on Dealer Education

In my recent post entitled "Fall Conferences Reflect Choices in Automotive Education", a comment by my friend Phil Zellinger was shared which deserves further commentary.  Here is what Phil said.

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Added by Brian Pasch on September 3, 2011 at 6:00am — 1 Comment

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