Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I'm looking forward to sharing with progressive dealers my latest research and strategies for automotive search engine optimization. Google has been making so many changes to how search engine result pages (SERP) are displayed that it is hard to know what is important and what is just fluff.…Continue
Added by Brian Pasch on August 25, 2011 at 2:04pm — No Comments
I would like to invite members of this community who are going to Las Vegas for the fall conferences to add the AWA Ceremony to your agenda. The Automotive Website Awards recognize the best technology, products, and services offered to car dealers.
The ceremony and cocktail…Continue
Eatontown, NJ - PCG Digital Marketing has announced new course studies for the second semester of the Automotive Internship Program (AIP). Participants will have their choice of two different certificate programs that will cover the topics of Search Engine Marketing (SEM), digital…Continue
Added by Brian Pasch on August 17, 2011 at 3:34pm — No Comments
Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not taking any vacation time this year.
Google announced today Google Related, a free toolbar that is available for Google Chrome and…
Added by Brian Pasch on August 17, 2011 at 12:00pm — No Comments
Before I share this recent change I noticed in Google, I have to say that Google is making frequent changes to organic and paid search results and dealers have to stay connected with these changes. Your Automotive SEO strategy can not be STATIC, it has to be dynamic.
It is great to see that a number of automotive leaders are sharing what they are seeing.
Dave Page, from…Continue
East Coast car dealers should mark their calendars for the Internet Battle Plan 7 which will be held October 5-7th in Park Ridge New Jersey. As a life long resident of the Garden State, I welcome this headliner event for car dealers in October.
Park Ridge is conveniently located so…Continue
Join me in Las Vegas from October 9th-11th for the DrivingSales Executive Summit at the Bellagio Hotel.
This year Jared Hamilton has pulled out all the stops to create an event unlike any in the automotive industry. I encourage you to register today by visiting: http://drivingsalesexecutivesummit.com
This conference in unique in…
Added by Brian Pasch on August 13, 2011 at 9:30am — No Comments
Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.
Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT
The August issue of Dealer Marketing Magazine hits dealer's desk this week and the focus of the issue is on dealer education and sales training. I am very excited to have been selected to be part of the cover photo with a great group of automotive educators and trainers.
This summer PCG Digital Marketing kicked off the PCG Pit Stop tour and some of…Continue