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Brian Pasch's Blog – August 2010 Archive (14)

Facebook Places Takes on FourSquare

Facebook Places

Facebook executives yesterday announced the launch of Facebook Places, which seems to be taking on popular location based applications such as Foursquare and Gowalla. Facebook Places will allow people to use the GPS on their mobile phones to let friends know exactly where they are.

Facebook Places Facebook Places is available immediately on the latest version of Facebook's iPhone app and, for other advanced mobile…


Added by Brian Pasch on August 19, 2010 at 5:30am — 1 Comment

Automotive SEO Study Nearing 100 Dealer Mark

PCG Digital Marketing is close to having the 100 dealers confirmed for the historical benchmark study on Automotive SEO. Please pass the word because by the end of the week PCG should have all 100 dealers committed to the project.

There were a number of ADM members on today's two hour orientation webinar. I would love to hear from ADM members who were participating in the webinar today to see what they would add to encourage… Continue

Added by Brian Pasch on August 18, 2010 at 8:41pm — 1 Comment

Free 16 Week Automotive SEO Course Filling Up Quickly

Automotive SEO Study I would like to encourage all ADM members of car dealerships who want to learn more about Search Engine Optimization to join a historic study of a scale that has never before been undertaken.

The Automotive SEO…


Added by Brian Pasch on August 16, 2010 at 6:17pm — 2 Comments

Colorado Dealers Association Launches Innovative Dealer Summit

Colorado Dealers

I am very pleased to see that more local state association are creating upscale events to educate their members on digital marketing, automotive advertising, and…


Added by Brian Pasch on August 15, 2010 at 9:00pm — No Comments

Turn Your Twitter Feed Into a Daily Digital Newspaper with

I want to thank Eric Miltsch for telling a mutual friend about a website tool called that turns your Twitter feed, hash-tag feeds, and Facebook feeds, into a Daily Newspaper.

Active members of this community will remember that last month I posted an article on the…


Added by Brian Pasch on August 14, 2010 at 9:00pm — 1 Comment

Initial Review of Reynolds WebMakerX 2.0 Shows Improvements

What a difference a year can make. In the case of Reynolds & Reynolds, that year was well spent re-engineering their website inventory modules to create a product called WebMakerX© 2.0.

The process of reviewing car dealer website platforms has started in earnest for the upcoming 2010 ASMA Awards. The 2010 Awards will be announced at the… Continue

Added by Brian Pasch on August 13, 2010 at 2:00pm — 3 Comments

100 Dealers Will Get 16 Weeks of SEO Training For Free

If you work at a car dealership and want utilize power SEO tools and strategies to improve your search visibility, then consider participating in a unique Automotive SEO Study which will be documented and presented at the 2011 NADA Convention.

The Automotive SEO Study will be limited to 100 dealers. Registration…


Added by Brian Pasch on August 13, 2010 at 4:30am — 3 Comments

Google Maps SEO Tips

Many companies and car dealers have asked me about how they can increase the "relevance" of their Google Maps listing. These calls often come from clients in competitive markets that want to see their Google Maps listing show more often than their competitors.

Keep in mind that the "address" of the Google Maps/Places is a dominant factor in which search results show a Google map. Misguided SEO hackers have attempted to scam or influence Google Maps listings with fake…


Added by Brian Pasch on August 11, 2010 at 9:00pm — 7 Comments

More Car Dealer Reviews Site Flood The Internet

I can imagine Austin Powers dressed in a blue velvet leisure suit saying:

It's Social Media Baby!

If you haven't noticed car dealers are being pushed off of Google Page One for the cars that they sell. To throw salt in the wounds, it seems that every month another car dealer "review site" pops up.

This means when consumers type in a car dealership name, more sites are…


Added by Brian Pasch on August 8, 2010 at 10:00pm — 1 Comment

Start Reviewing Google Places Analytics and Buy a Tag

Yesterday I posted news that dealers can start to post replies to comments that are placed on your Google Maps pages. Today I would like to encourage ADM members to start looking at the rich data that Google Maps/Places is now providing business owners on a monthly basis.

Google Places For Car Dealers



Added by Brian Pasch on August 5, 2010 at 3:00pm — 4 Comments

Car Dealers Can Now Respond To Negative Review on Google Maps

Google Maps Reviews Amen! Car dealers can now respond to negative reviews on Google Maps!

The feature that many dealers have been waiting for is finally here. If you have verified your Google Maps listing proving that you are the owner, you can now respond to any comments, positive or negative, when you are logged in to your account.

This is great news for dealers who have an Automotive Internet Reputation Management (IRM)…


Added by Brian Pasch on August 4, 2010 at 1:00pm — 5 Comments

45 Automotive Website Companies Slated To Be Reviewed

2010 ASMA Awards PCG Digital Marketing announced today the list of 45 companies that will be included in their research reports on automotive website technology.

The website platforms of all companies in this year's study will be put through a series of tests and the results compiled and published in a whitepaper for the automotive industry.

The automotive website platforms that excel in various categories will be recognized in the report as well as select…


Added by Brian Pasch on August 4, 2010 at 9:00am — 1 Comment

Sinclair Boasts 46% Increase in Automotive Advertising

Today Sinclair Broadcasting Group announced the Q2 earning and part of their annual report caught my attention. It would seem that automotive manufacturers and retailers have increased their automotive advertising budgets. Here is an exerpt from their press release:



Added by Brian Pasch on August 4, 2010 at 6:30am — No Comments

Create Custom Sales Magazines On Your iPad

FlipBoard Social Media Magazine This is a follow-up article on the new iPad application called FlipBoard. I posted a video last month about my initial experience with this iPad sensation and now I have some more ideas to share.

I created a new Twitter account for this demonstration at This Twitter account was created to show how I could create my own social media magazine of my articles on digital marketing for car…


Added by Brian Pasch on August 2, 2010 at 1:30pm — 1 Comment

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