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The world of paid search is never boring especially when Google has been testing new paid "ad units" for the automotive industry.
I wrote last month about the Google Advisor product (aka Google Cars) and now Google is testing an ad unit that includes LIVE CHAT powered by ActiveEngage.…Continue
If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets. Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.
Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…Continue
Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments
Update: July 19th - The partner that CarWoo! has selected is NOT Yahoo Autos rather they have selected AOL Autos. Read the full story: AOL and CarWoo! Partnership
On July 5th, Jason Stein Editor at Automotive News broke…Continue
Added by Brian Pasch on July 18, 2012 at 2:30am — No Comments
Next week, July 24-25th at the Hilton DFW Lakes Hotel, dealers from across the country who want to improve their BDC/Internet processes are heading to the Digital Warrior Academy (DWA) for training. …Continue
Los Angeles Times writers Jessica Guynn and Andrea Chang…Continue
Jason Stein, Editor for Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform. The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.
According the the…Continue
The turmoil has continued since Google announced that Google+ Local would be using a new review system in lieu of the old Google Places "five-star" rating system.
Dealers have been having trouble posting reviews from Apple iOS devices. For many dealers, the review button was no longer visible…Continue
Added by Brian Pasch on July 5, 2012 at 8:00am — No Comments