Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Brian Pasch's Blog – July 2011 Archive (11)

Google Enhances Adwords For Mobile Devices With Click To Call

Google send out notification to Certified Adwords Specialists about upcoming changes that impact Pay-Per-Click ads that utilize phone numbers on mobile devices.



This information is very important for dealers who have been using PPC ads for Mobile Devices.  If you are not targeting mobile devices, this is a reminder and wakeup call.… Continue

Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments

Bye Bye Google Boost Welcome Adwords Express

Google Adwords Express Logo



This has been a great month for change at Google and PCG Digital Marketing has been in the forefront advising car dealers about these changes.  In July 2011 we were introduced to:



  • Google+
  • Google Circles
  • Google +1…
Continue

Added by Brian Pasch on July 26, 2011 at 8:00pm — 7 Comments

Jim Flint To Discuss Adjusting Dealer Advertising Budgets and Strategies



The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.



I've been flooded this week with calls and emails asking for guidance on how to adjust…

Continue

Added by Brian Pasch on July 24, 2011 at 12:34pm — No Comments

Google Boots Third Party Review Sites From Star Counts

Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars.  ONLY reviews directly posted on Google Places are showing.  This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.

 

This is what their Google Places…

Continue

Added by Brian Pasch on July 21, 2011 at 12:00pm — 69 Comments

OEM Advertising Policies Needed

I'm in the process of writing a position paper on OEM Internet advertising and website polices and I need your help to make the article effective in achieving its goals.

 

Can you email me the latest Internet advertising and website guidelines for your franchise. 

 

I need this information to document the policies that each OEM has in place so that I can accurately comment on the policies.

 

Your assistance is greatly appreciated.  Please email the…

Continue

Added by Brian Pasch on July 18, 2011 at 9:30pm — No Comments

The Goldmine Is Google Empowered Consumers

 

Let's start a discussion on the value of a Googlized consumer to auto dealers; someone that has an email account associated with Google services.



Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.



In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?…

Continue

Added by Brian Pasch on July 14, 2011 at 6:34pm — No Comments

Google+ Is A Winner So Join My Circle



Jump In - I'll Send You An Invite!



I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started. 

 

You…

Continue

Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments

Paglia Kruse Rucker Pasch To Speak At California Automotive Conference July 16th

PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.



Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…

Continue

Added by Brian Pasch on July 9, 2011 at 11:30am — 6 Comments

Say Goodbye Google Blogger and Picasa

Do you have a blog on Google Blogger platform, also known as Blogspot?  Are you using Google Picasa to store photos?  Well, say goodbye to those products.

 

Panic sets in....wait.....wait....wait....

 

Now rest easy because these popular product by Google will be renamed in the coming months to Google Blogs and…

Continue

Added by Brian Pasch on July 5, 2011 at 1:30pm — No Comments

Revise Your Digital Marketing Playbook

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.

 

In many markets the competition for…

Continue

Added by Brian Pasch on July 5, 2011 at 11:30am — No Comments

MerchantCircle Syndicating Blog Posts For Free

One of the free business directory platforms that dealers can use to syndicate content, collect reviews, or include for Page One Defense is MerchantCircle.com.  I encourage all members of this community to claim and enhance their MerchantCircle free listing.  You do not need to pay for an upgraded account.

 

I received an interesting email today which caught my eye because a number of the clients in their "Automotive Newsletter" were ours and I saw that they were syndicating…

Continue

Added by Brian Pasch on July 1, 2011 at 4:36am — 13 Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2014

2013

2012

2011

2010

2009

2008

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service