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Brian Pasch's Blog – July 2010 Archive (10)

Fun In The Fast Lane As New OEM Opens Store in Bayside New York

I'm as guilty as anyone of writing articles late at night and making numerous spelling mistakes. I excuse myself for at least having the energy to post articles around the clock but that is still no excuse.



In reality, spelling errors may cast a negative impression of your dealership to online readers.



Tonight I was on Facebook and just laughed when I saw this paid ad shown on the right of my profile based in New Jersey. From what I can see…

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Added by Brian Pasch on July 30, 2010 at 9:30pm — 3 Comments

WardsAuto.com Backs 2010 Driving Sales Executive Summit

WardsAuto.com The Automotive News wires and social media circles were buzzing early this morning.



A press release was published announcing that WardsAuto.com, an industry leader in Automotive News and Data Analysis, has partnered with DrivingSales.com to promote the upcoming… Continue

Added by Brian Pasch on July 27, 2010 at 3:30am — No Comments

Do You Have Old Unclaimed Keys at The Dealership?

A local boy in Rumson, a friend of my son Connor, is obessed with collecting car keys. I just found out about his collection and I have attached two photos. I had a car dealership GM over at the house this weekend and he was begging him for any unclaimed keys that he could send him.

So I was thinking that there must be thousands of unclaimed keys and old keys that may be very "cool" to add to Jeremy's collection. So if you car to make a young man very happy, send me some of…

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Added by Brian Pasch on July 25, 2010 at 5:14pm — No Comments

2010 ASMA Awards Applications Available For Car Dealer Website Providers

2010 ASMA Awards Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies.

The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies.

Automotive website companies are encouraged to contact…

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Added by Brian Pasch on July 23, 2010 at 9:49am — 2 Comments

Car Dealership Are Getter Weaker While Lead Collectors Get Stronger

In preparation for a webinar I am doing today with DealersEdge.com covering the topic "Car Dealers Are Under Attack", I wanted to share one screen shot the perfectly demonstrates a significant problem that faces most car dealers.

For many organic searches, car dealers websites are becoming non-relevant, like for year, make and model searches. They are also becoming less relevant for simpler search your brand and city.

To compound that problem,…

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Added by Brian Pasch on July 22, 2010 at 4:30am — No Comments

Brian Pasch Demonstrates Flipboard For the iPad

This video was too large to upload on ADM because of the 100 Mb limit but I wanted to show all ADM members how cool the Flipboard App for the iPad looks. It took me 2 minutes to install the App and it turned by boring Twitter stream into a stylish social media magazine.

The iPad app converted by Twitter stream into a cool Automotive Social Media magazine.

The Flipboard App also brings up an interesting point. Would you read the magazine of your Twitter…

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Added by Brian Pasch on July 21, 2010 at 10:46am — 7 Comments

Flipboard Converts Social Media Data Streams into WOW

Flipboard App Robert Scoble on his blog Scobleizer.com broke a story about some new technology called Flipboard and it included the video included below which I was drawn to watch to completion.

The Flipboard software running on an iPad is a perfect example of how many innovations will be coming for the iPad in the…

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Added by Brian Pasch on July 21, 2010 at 3:00am — 3 Comments

Are You A Go-Giver?

Car Dealer Advertising style= I highly recommend that every member of this community reads two books:

  • The Go-Giver
  • Go-Givers Sell More

These two books will significantly impact the way your view the sales process and increase your success with communicating with people.

Sounds too good to be true? Get the books and…

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Added by Brian Pasch on July 13, 2010 at 3:00am — 2 Comments

Prostitution To Increase Facebook Fans

Facebook is a great communication tool for anyone looking to reach old friends and expand their network of friends and influence. With this great opportunity so comes spammers and scammers.



When someone you don't know asks to be a friend, be careful on who you accept. On June 29, 2010, I accepted Dayna Jaqeline as a friend. Since that time I have received over 10 recommendations that I "like" various businesses on… Continue

Added by Brian Pasch on July 7, 2010 at 6:00am — 7 Comments

Is Your Digital Marketing Campaign Ready to Implode?

I'm in Paris tonight and on the eve of the 4th of July I wanted to wish everyone in the ADM community a have happy holiday weekend. With that in mind, I wanted to give ADM members a 4th of July gift that can prevent their digital marketing budget from imploding.



In the past month I have had the good fortune to create a digital footprint analysis REPORT for three dealer groups that are in the top 25 in the nation. All had a similar problem. They were heading down a…

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Added by Brian Pasch on July 3, 2010 at 4:38pm — 3 Comments

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