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Brian Pasch's Blog – July 2009 Archive (14)

Tips for Entering in Your CARS Sales to NHTSA Website

Here are some data entry notes a dealer sent to me to help other dealers who are struggling to enter sales into the CARS system. It seems that the "pipe" symbol is needed to quickly find the cars that are involved in the trade. It comes down to a poorly designed user interface by the NHTSA.

Today we had about a dozen car dealers say that they were pulling out of the program for various reasons. Many are struggling with the compliance and administration. Other just can't seem to get… Continue

Added by Brian Pasch on July 29, 2009 at 6:30pm — No Comments

65% of CARS Sales Are Still Offline

Cash for Clunkers Sales Submission

I would like to remind all dealers on this forum to get their Cash for Clunkers sales posted in the NHTSA system for reimbursement as quickly as possible. The reason is simple; by keeping these transactions offline, the NHTSA record keepers can not properly account for the depletion of CARS funding.

In a survey I conducted today, only 35%of the cars…


Added by Brian Pasch on July 28, 2009 at 4:16pm — 6 Comments

Dealer Warning on FuelEconomy.GOV Data

I have been getting emails from consumers that are claiming that the EPA MPG rating are changing on, day to day. For some, this meant that their car now qualifies. For others, their car now was disqualified.

This is SCARY.

I strongly encourage all dealers to print screen the website when you look-up a trade-in and date and time stamp the print-out. You do not want to be in the middle of a data change that would disqualify a trade that… Continue

Added by Brian Pasch on July 26, 2009 at 12:00pm — No Comments

NHTSA CARS Dealer Directory Includes Cryptic Names

The NHTSA Car Allowance Rebate System (CARS) website had a number of updates today. On we were able to view the beginings of the official Cash for Clunkers dealer directory. The directory can be found by clicking on the "Dealer Locator" tab on the top of the website.

The purpose of the… Continue

Added by Brian Pasch on July 25, 2009 at 8:25pm — No Comments

NHTSA Upgrades Fuel Economy Website for CARS Program


Today we noticed a change when we visited the official website for the Cash for Clunkers program ( and clicked on the link for

If you are getting calls from consumers that the website is down, it is just running very slow with the new software installed.…


Added by Brian Pasch on July 25, 2009 at 1:51pm — No Comments

Cash for Clunkers Delayed

Update: July 24, 2009

The official NHTSA website ( is now posting information advising consumers that the Cash for Clunker program will start on Monday July 27, 2009. The NHTSA as recent as yesterday had indicated that dealers could start the program today.

Here is the exact wording:

"Starting on July 27, consumers will be able to take advantage of this program… Continue

Added by Brian Pasch on July 24, 2009 at 9:11am — No Comments

Chrysler Announces Game Changing Clunker Incentives

Chrysler Cash for Clunkers

Chrysler announced today a new progran called “Double CASH For Your Old Car” Incentive Program. This program will start on July 23, 2009 and will offer consumers additional incentives that can be combined with the Car Allowance Rebate System (CARS) credit.

For some consumers this can equal up to $9,000 off the MSRP for new cars that qualify… Continue

Added by Brian Pasch on July 22, 2009 at 11:30am — No Comments

NHTSA Creates Blue Website For Participating Dealers

The NHTSA now has a website dedicated to support cars dealers participating in the Car Allowance Rebate System (CARS). Click to visit the NHTSA dealer website for cars program: Dealer Website The website has some new information for car dealers as well as an…

Added by Brian Pasch on July 18, 2009 at 9:30am — No Comments

Did You Get Your CARS Marketing Materials Approved by the NHTSA?

Mazda sent a letter to their dealers today outlining the process for online registration for the Car Allowance Rebate System (CARS) which will start on Friday July 24, 2009. Mazda confirmed what we reported…


Added by Brian Pasch on July 17, 2009 at 7:00pm — No Comments

Cash for Clunkers INFOGRAPHIC Created

I have created an INFOGRAPHIC for the Cash for Clunkers program that dealers may find useful in helping consumers understand the program. If you would like to use the graphic on your website.

Click on the thumbnail to get the full size graphic and please give copyright credits to the Pasch Consulting Group. If members of ADM find their marketing tools… Continue

Added by Brian Pasch on July 16, 2009 at 3:00pm — No Comments

Cash for Clunkers Dealer Registration Letters - Start Date Confirmed

We have just received confirmation from the NHTSA media relations group that the official dealer registration letters will be mailed Friday. If the letters are sent First Class mail they should arrive in dealer mailboxes by Monday July 20th, giving dealers 4 days to be register. The details of the registration process where not made public.

The spokeperson…


Added by Brian Pasch on July 16, 2009 at 10:30am — No Comments

Cash for Clunkers Trade-in Volume By OEM

From data collected by the consumers have indicated which specific cars they will be trading in for a Cash for Clunkers credit. Ford and Chevrolet vehicles will be the most popular models traded in for a new car purchase under this program as shown by charted data below.

From over 24,000 consumer responses, 4,900 of the consumers (20%) plan to trade in a Ford car or truck for their CARS credit. In second… Continue

Added by Brian Pasch on July 9, 2009 at 10:30am — 2 Comments

Cash for Clunkers Marketing Webinar Thursday

I have been asked to be a panelist on the DealersEdge webinar designed for car dealers to discuss how to leverage the Cash for Clunkers bill and the NHTSA CARS program. The webinar is scheduled for Thursday July 9, 2009 at 1 PM Eastern Time.

The webinar will feature four automotive marketing and database experts discussing how dealerships can take advantage of this program - for both customers and… Continue

Added by Brian Pasch on July 8, 2009 at 9:18am — No Comments

Hyundai Advances Dealers $4,000 For Cash for Clunkers Trades Now

Cash For Clunkers Facts is reporting that Hyundai is giving their dealers a July 4th present. Dealers received news today about the Hyundai ”CARS Rebate Advance Program” just in time for the holiday sales weekend.

As part of the…


Added by Brian Pasch on July 2, 2009 at 3:57pm — 1 Comment

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