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Brian Pasch's Blog – June 2011 Archive (10)

+1 Button Comes To Google Adwords for Dealers

The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.

18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…

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Added by Brian Pasch on June 28, 2011 at 3:00pm — No Comments

ADM Members Headline Dallas Digital Marketing Conference

PCG Digital Marketing pleased to announce the workshop schedule for the Dallas PCG Pit Stop which will be held on July 9th and 10th at the Hyatt Regency.

We are pleased to have a fantastic lineup of speakers which include:

  • JD Rucker
  • Dennis Galbraith
  • Paul Potratz
  • Keith…
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Added by Brian Pasch on June 24, 2011 at 1:48pm — 3 Comments

Are Your Sales Professionals Leveraging Digital Network Tools?

I recently had the pleasure to sit in on a workshop Joe Webb presented at the Chicago PCG Pit Stop conference. Joe gave attendees a number of solid processes to help increase the effectiveness of responding to email prospects.



One of the tips Joe gave attendees was how to reverse engineer lead data and how to research a customer online BEFORE responding. I like… Continue

Added by Brian Pasch on June 22, 2011 at 2:30pm — No Comments

Leverage Your Existing Website Traffic To Sell More Cars

The yellow banner ad on the right side of this website page is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, you may have noticed that our ads are following you around the…

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Added by Brian Pasch on June 17, 2011 at 4:00am — 10 Comments

Lizelle Landino and Jody DeVere Create New Educational Scholarship Program for Women



EATONTOWN, NJ – PCG Digital Marketing, New Jersey’s fastest growing Internet marketing agency, today announced a new partnership with…

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Added by Brian Pasch on June 16, 2011 at 11:34am — No Comments

Google Releases Reputation Management Tools

Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for anyone to track their online reputation with a new tool in the Google Dashboard called "Me on the Web".

The new set of tools makes it easier for…

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Added by Brian Pasch on June 16, 2011 at 9:34am — 5 Comments

Creating A Support Network For Your Dealership Staff

I love this photo.  It was taken around 1:00 am on the last day of the Automotive Marketing Boot Camp when I had the opportunity to let my hair down and play in the IMACS Poker Tournament.  The heads up final pitted me against Mitch…

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Added by Brian Pasch on June 7, 2011 at 1:10pm — No Comments

Automotive Advertising Workshop by Christy Roman Starts in Chicago

Christy Roman, CEO and Founder of Now Marketplace will be sharing her automotive marketing and expertise at the upcoming PCG Pit Stop Conference in Chicago.

Chicago is the first stop in the seven city tour planned for 2011. The Chicago…

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Added by Brian Pasch on June 5, 2011 at 8:20am — No Comments

The PCG Pit Stop Conference Format

 

I'm looking forward to meeting ADM members across the country as they participate in great educational events hosted by PCG Digital Marketing. The conferences are designed to minimize the time out of the dealership and maximize the educational benefits.  Local events reduce costs and travel time which can add up quickly if you want to send multiple employees to great…

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Added by Brian Pasch on June 2, 2011 at 7:30am — 11 Comments

Lizelle Landino Joins Team at PCG Digital Marketing

PCG Digital Marketing today announced that Lizelle Landino has joined their digital marketing agency as a Dealer Advocate.

Lizelle is an active member of the automotive industry where she has held numerous roles in management, operations, and sales.  Lizelle is a  regular contributor to the ADM…

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Added by Brian Pasch on June 1, 2011 at 12:30pm — 6 Comments

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