Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy. My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.
I'm comfortable with my position on this topic and respect this forum for lively…Continue
By Brian Pasch
Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this:
Just short and sweet. The Top Five #SEO…
In the case of Jim's recent criticism of Cars.com on their recent lead email marketing strategy, I will have to respectfully disagree…Continue
A simple idea to mark a traumatic week. Boston design director Brian Struble used running shoes worn in last week’s Boston marathon to create this image (click image for larger version). Photograph by Mitch…Continue
Added by Brian Pasch on April 25, 2013 at 12:50pm — No Comments
The 2013 Automotive Boot Camp is just three weeks away and we're proud to announce the third Training Exercise in this series of special webinars. We invite you to attend "Facebook Changes & Enhanced…Continue
Added by Brian Pasch on April 24, 2013 at 11:07am — No Comments
In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.
My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl
Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments
Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments
Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.
Join PCG Digital Marketing's Christine…Continue
Added by Brian Pasch on April 19, 2013 at 12:37pm — No Comments
I just got back from Jim Ziegler's Internet Battle Plan in Detroit, and it was a great time of learning, collaboration, and lively conversation. I was impressed with the quality content presented by the speakers.
One workshop I added was…Continue
Added by Brian Pasch on April 17, 2013 at 12:15pm — No Comments
I've decided to write more frequently about Automotive SEO, after a brief period of silence.
Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.
How confident are you that your digital marketing campaigns are delivering incremental sales each month? Are you aware of the most common mistakes dealers make when using Google Adwords?
What is new in digital marketing that is helping dealers jump to the next level in monthly sales?
If you would like sneak peak from leaders who will be sharing their…
Added by Brian Pasch on April 15, 2013 at 8:04am — No Comments
Facebook investors and social media marketing strategists are likely to be smiling this week. Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.
If you are an investor in Facebook, you are aware of how many…Continue
In recent months I have been "addicted" to auditing dealership marketing budgets. I love my work! It may not seem that exciting but for the dealers I work for, it is a very rewarding process. The audits have allowed me to see how different vendor partners are performing and how their products deliver, or not deliver, a strong ROI.
I have been able to…Continue
Added by Brian Pasch on April 10, 2013 at 9:00am — No Comments
Website companies are rolling the dice and gambling with the hard work that drives organic traffic to…Continue
Then you need to learn about Gubaggo. Gubagoo is an “On-Site” Behavioral Engagement & Scoring Technology called the B.E.A.S.T., making “Anonymous” web traffic identifiable through a…Continue
Added by Brian Pasch on April 4, 2013 at 12:00pm — No Comments
Once again, I bring to you breaking news before your competition knows: a new Google product. Google integrates olfactory sensory inputs with Google search. Will you sign-up for the Beta while space is open?
Registration starts today and will likely be closed by midnight tonight.