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Brian Pasch's Blog – April 2012 Archive (8)

Is Your Ego Limiting The Success Of Your Dealership?

Anyone who has been an active member of ADM knows that the pace of change in our industry over the past 10 years has been breathtaking.  

 

Dealers have more "balls to keep in the air" than ever before.  I'm not just talking about the changes that Google and Social Media…

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Added by Brian Pasch on April 30, 2012 at 6:30pm — 27 Comments

How Does Google Identify Fake Online Reviews?

In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines will…

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Added by Brian Pasch on April 29, 2012 at 6:54am — 11 Comments

Consolidate ALL Your Vendor Reports Into A Single Software Tool

Dealership Data Management Tool

 

PCG Consulting will be unveiling at the 2012 Automotive Boot Camp a new…

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Added by Brian Pasch on April 27, 2012 at 5:00pm — No Comments

Are You Afraid To Inspect Your Dealership Phone Processes?

When you read the title of this article, did you immediately say, "No?"  Did you say to yourself, "Of course we inspect our phone processes Brian!  We mystery shop our stores to keep them on their toes."  

 

If you are inspecting calls on a regular basis internally, that is fantastic.  However, most internal dealership employees assigned the task of mystery shopping calls or phone logs do not inspect…

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Added by Brian Pasch on April 22, 2012 at 6:07am — No Comments

I Love Retargeting So Why Do So Many Dealers Ignore It?

Dealers looking to expand their online brand visibility must consider retargeting.  

If you are not familiar with retargeting, here is the synopsis.  

Any consumer that visits a…

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Added by Brian Pasch on April 17, 2012 at 6:30pm — 2 Comments

Why Do We Limited Investments In Education That Maximize Operating Profits?

How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations.  How many people from your dealership attended NADA this year?

 

Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging without a…

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Added by Brian Pasch on April 11, 2012 at 10:30am — 4 Comments

Is Your Website Overly Optimized?

Lately there has been significant buzz about a statement that Matt Cutts made at SXSW in regards to a project that Google has been working on.  This project, is designed, according to Cutts, to level the playing field for websites that don't do any SEO but have good content.  

 

If…

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Added by Brian Pasch on April 5, 2012 at 3:30am — 6 Comments

Google Places Team Creates Google+ Support Hangout Tomorrow

Dealers, if you have been having problems with Google Places, this may be the right time to join the Google+ Hangout.



Join +…

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Added by Brian Pasch on April 3, 2012 at 11:00am — 4 Comments

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