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Brian Pasch's Blog – March 2014 Archive (2)

Acura Wants To Create Swim Lanes On The Internet



By Brian Pasch  (article number three in a series)

When  I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending announcement.  In my…

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Added by Brian Pasch on March 31, 2014 at 10:30am — 6 Comments

The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies.  Using cost as the justification for this new policy, Acura believes this move will…

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Added by Brian Pasch on March 25, 2014 at 9:00am — 16 Comments

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