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Brian Pasch's Blog – March 2013 Archive (3)

Holland Faces Similar Challenges With CRM and DMS Integration and Utilization

I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations  throughout Holland.  

 

The company also has…

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Added by Brian Pasch on March 27, 2013 at 4:44am — 1 Comment

TRUECar Partnership With Allstate Enhances Lead Generation Network

It looks like everyone wants to be in the automotive lead generation business. Over the last year I have been writing about Google Cars; a program (in beta testing) to present new car inventory to consumers shopping for a car directly in Google search results.  Dealers are charged by Google on a per lead basis. 

 

Today, I learned that TRUECar has expanded…

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Added by Brian Pasch on March 12, 2013 at 2:30am — 1 Comment

Urgent: Check To Make Sure Your Adwords Campaigns Are Running Today

If you are self managing your Adwords campaigns, I strongly urge everyone on ADM to check their Adwords accounts, and also spread the word to your dealer friends running Adwords.  It seems that Google has updated their Terms of Service and are requiring users to accept the new policy to continue running Adwords.

Many of the account we manage had these messages appearing this morning. 

The message you will see when you login to Adwords is shown below:…

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Added by Brian Pasch on March 1, 2013 at 7:55am — 2 Comments

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