Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Automotive Advertising Agencies are invited to attend and sponsor the 2011 Automotive Marketing Boot Camp which is being held April 16-18th at the Hilton Orlando. The conference will attract top dealers from across the United States and Canada who seek to gain mastery of winning strategies for automotive advertising, marketing, and…Continue
Added by Brian Pasch on February 27, 2011 at 7:42am — No Comments
Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.
In the example above, Google Seller Ratings are included on Google Adwords campaigns. Google Boost…
Google posted an update on their Adwords website regarding Conversion Optimization settings. This may be news to many dealers who run their own Adwords campaign so I am re-posting some information provided on their blog.
Keep in mind that conversion in Google normally tracks responses via forms submission, which would not include phone calls that are generated by PPC…Continue
In keeping with the home page design of featuring great women in the automotive business, I am pleased to announce that Erin Touponse will be addressing the entire Boot Camp audience on Sunday Night, April 17th.
Erin Touponse is the Director of Communications for the Harte Auto Group…Continue
Added by Brian Pasch on February 22, 2011 at 12:30pm — No Comments
The 2011 Automotive Marketing Boot Camp welcomes Jimmy Vee and Travis Miller on Monday morning April 18th as Keynote Presenters in Orlando.
Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers, authors of the best selling book…Continue
Added by Brian Pasch on February 20, 2011 at 5:30am — No Comments
The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its amazing to see what innovative dealers are doing to leverage this platform.
In this post there is also a special section for Fiat Dealers, so read on. You'll be pleased with the tips on marketing your new Fiat…Continue
I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…Continue
The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its exciting to see what innovative dealers are doing to leverage this platform.
First, CarDealerWiki is free to create, update, and add pages about your dealership. You can create pages for sales, service, parts, new cars, used cars, and the possibilities are endless.
With all this power,…
Added by Brian Pasch on February 16, 2011 at 7:00am — No Comments
Tim Jackson and his team did an excellent job at setting the "high mark" for a one-day automotive conference.
This year the conference will be held on March 30th and its an add day event. The…Continue
Added by Brian Pasch on February 16, 2011 at 4:00am — No Comments
Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing.
Equally as important is the need to attract the next generation of automotive sales and marketing professionals. Most billion dollar industries have established Internships and educational programs for skills enhancement. Somehow many car dealers never got that memo.
The update has had some mixed results; some sites have gone up and some down. Active websites that were once a PageRank 4/10 are now a 3/10. Some established sites have stayed the same.
New sites have popped up very nicely like…Continue
Now that the 2011 NADA Convention is over, our industry will set its sites on upcoming educational opportunities. I would like to remind members of ADM of two special opportunities that need your attention to lock in savings on registration fees.
Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords software.
The new paid automotive…
Added by Brian Pasch on February 6, 2011 at 6:49am — No Comments