Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Brian Pasch's Blog – February 2011 Archive (16)

Automotive Advertising Agencies Leverage Exposure At Orlando Boot Camp

Automotive Advertising Agencies are invited to attend and sponsor the 2011 Automotive Marketing Boot Camp which is being held April 16-18th at the Hilton Orlando. The conference will attract top dealers from across the United States and Canada who seek to gain mastery of winning strategies for automotive advertising, marketing, and…

Continue

Added by Brian Pasch on February 27, 2011 at 7:42am — No Comments

CarMax Gets Their PPC Ads Highlighted With Stars

Google User Reviews



Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.



In the example above, Google Seller Ratings are included on Google Adwords campaigns. Google Boost…

Continue

Added by Brian Pasch on February 25, 2011 at 10:00am — 1 Comment

Adwords Now Includes Conversion Optimization Settings

Google posted an update on their Adwords website regarding Conversion Optimization settings. This may be news to many dealers who run their own Adwords campaign so I am re-posting some information provided on their blog.

 

Keep in mind that conversion in Google normally tracks responses via forms submission, which would not include phone calls that are generated by PPC…

Continue

Added by Brian Pasch on February 24, 2011 at 6:14pm — 2 Comments

Erin Touponse To Address Dealers at Automotive Marketing Boot Camp

In keeping with the home page design of featuring great women in the automotive business, I am pleased to announce that Erin Touponse will be addressing the entire Boot Camp audience on Sunday Night, April 17th.

Erin Touponse is the Director of Communications for the Harte Auto Group…

Continue

Added by Brian Pasch on February 22, 2011 at 12:30pm — No Comments

Gravitational Marketing Authors Tapped For Boot Camp Keynote

Small Business Marketing

Jimmy Vee and Travis Miller To Deliver Keynote Presentation

 

The 2011 Automotive Marketing Boot Camp welcomes Jimmy Vee and Travis Miller on Monday morning April 18th as Keynote Presenters in Orlando.

Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers, authors of the best selling book…

Continue

Added by Brian Pasch on February 21, 2011 at 10:45pm — 1 Comment

What Is Your Mix Of Traditional and Digital Advertising Investments?

As I conduct training seminars and webinars for the automotive industry, I often ask dealers what is their current mix between traditional automotive advertising and digital automotive advertising. What is your mix?



In the traditional advertising category I would add radio, TV, print publications, newspaper, printed yellow pages, billboards, and direct mail costs. In the digital… Continue

Added by Brian Pasch on February 20, 2011 at 5:30am — No Comments

Car Dealers Go Crazy - Go Wiki

The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its amazing to see what innovative dealers are doing to leverage this platform.

In this post there is also a special section for Fiat Dealers, so read on.  You'll be pleased with the tips on marketing your new Fiat…

Continue

Added by Brian Pasch on February 18, 2011 at 4:30am — 1 Comment

Our Industry Needs More Educational Opportunities in 2011

Automotive Education In my short time being active in the automotive marketing community, my passion has always been focused on dealer education.

I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…

Continue

Added by Brian Pasch on February 16, 2011 at 8:30pm — 1 Comment

Automotive SEO Strategies Should Include CarDealerWiki.org

The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its exciting to see what innovative dealers are doing to leverage this platform.

First, CarDealerWiki is free to create, update, and add pages about your dealership. You can create pages for sales, service, parts, new cars, used cars, and the possibilities are endless.



With all this power,…

Continue

Added by Brian Pasch on February 16, 2011 at 7:00am — No Comments

2011 Innovative Dealer Summit in Denver on March 30th

One of the highlights of last year's speaking circuit was the Innovative Dealer Summit, organized by the Colorado Automobile Dealers Association (CADA). 

Tim Jackson and his team did an excellent job at setting the "high mark" for a one-day automotive conference.

This year the conference will be held on March 30th and its an add day event.  The…

Continue

Added by Brian Pasch on February 16, 2011 at 4:00am — No Comments

Are You Investing in Digital Marketing Education?

Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing. 

Equally as important is the need to attract the next generation of automotive sales and marketing professionals.  Most billion dollar industries have established Internships and educational programs for skills enhancement.  Somehow many car dealers never got that memo.

 

April…

Continue

Added by Brian Pasch on February 12, 2011 at 1:00pm — 5 Comments

Google Completes Major Update To Website PageRank Scores

In the past 30 days I have noticed that Google PageRank Scores (0-10) have changed. After some research, it looks like around January 20, 2011 a major recalculation occurred.

The update has had some mixed results; some sites have gone up and some down. Active websites that were once a PageRank 4/10 are now a 3/10. Some established sites have stayed the same.

New sites have popped up very nicely like…

Continue

Added by Brian Pasch on February 11, 2011 at 7:00am — 2 Comments

Integrated Social Media and Reputation Management Tools at NADA

One observation from the NADA Convention was the number of website vendors that were integrating social media monitoring and reputation management tracking tools into their client dashboard. Two such companies I had a demo with were @utoRevenue and Dealer.com.



The shift to integrate social media tracking and reputation management alerts will eventually limit the business upside of stand alone reputation management software companies and social media syndication… Continue

Added by Brian Pasch on February 10, 2011 at 1:30pm — 3 Comments

Investing In Education and Automotive Intern Programs For Digital Marketing

Now that the 2011 NADA Convention is over, our industry will set its sites on upcoming educational opportunities.  I would like to remind members of ADM of two special opportunities that need your attention to lock in savings on registration fees.



2011 Automotive Marketing Boot Camp



Automotive Marketing Boot Camp Registration

The much-anticipated…

Continue

Added by Brian Pasch on February 8, 2011 at 4:30pm — 1 Comment

Google Gets Into Automotive Lead Generation

Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords software.



The new paid automotive…

Continue

Added by Brian Pasch on February 7, 2011 at 3:30pm — 13 Comments

2011 NADA Convention Vendor Parties Rocked

The 2011 NADA Convention started on Friday February 4th and attendance this year is very strong. Aside from the large exhibit area, some of the best parts of the convention is the networking parties hosted by industry vendors. Friday night PCG Digital Marketing hosted a wine tasting dinner at Le Charm Restaurant in San Francisco for clients and friends. It was an intimate affair with great wines from Meander,… Continue

Added by Brian Pasch on February 6, 2011 at 6:49am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2014

2013

2012

2011

2010

2009

2008

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service