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Brian Pasch's ADM Blog (439)

Largest Survey on Automotive Digital Retailing Now Open to ADM Members

Take part in the largest survey on digital retailing as we re-imagine and innovate the automotive sales process. All responses will be confidential. We encourage dealers, vendors, and OEM managers to participate in this survey. Please take the survey today and share the survey link with your…

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Added by Brian Pasch on August 28, 2018 at 7:48am — No Comments

Importing Campaign Cost Data into Google Analytics

If you are a student of Google Analytics, you know that Google AdWords campaign data is tightly integrated into GA if you connect your AdWords account with your Analytics accounts. Most dealers are investing in paid advertising outside of AdWords and the traffic is documented in GA but NOT the…

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Added by Brian Pasch on July 13, 2017 at 3:55am — No Comments

Google Analytics Tip - Improving Remarketing Campaigns

It is very common for auto dealers to be running remarketing campaigns, also known as retargeting. The remarketing concept, which puts the dealer's brand message in front of a consumer (who visited their website) with "online billboards" is appealing to managers. A marketing…

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Added by Brian Pasch on July 8, 2017 at 4:00am — No Comments

TRUECar Auto Dealership Manager Survey - Please Help

In November, Chip Perry, former CEO of Autotrader, was named as the new CEO of TRUECar. Chip replaced the controversial Scott Painter, who was infamous for driving a wedge between…

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Added by Brian Pasch on January 23, 2016 at 7:46am — 1 Comment

Conquest Email Marketing Report Released

Dealers who have used Conquest email marketing companies in the past or who currently outsource conquest campaigns are encouraged to download our latest research report.

http://bit.ly/PCG-Conquest

In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership…

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Added by Brian Pasch on January 14, 2016 at 6:30am — No Comments

GIGANTIC YouTube Advertising Format Being Tested in Google SERPs

By Brian Pasch

I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search "2014…

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Added by Brian Pasch on June 6, 2014 at 12:30pm — 4 Comments

Marketing Managers Are Invited To Join Me For an 8-Week Mentoring Program

By Brian Pasch

General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10…

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Added by Brian Pasch on May 21, 2014 at 10:10am — 1 Comment

Lawyers Wakeup To Facebook Advertising

By Brian Pasch

Maybe I was more drawn to this Facebook ad because of my affiliation with the auto industry, but it was the first time I recalled seeing lawyers using Facebook advertising for…

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Added by Brian Pasch on May 4, 2014 at 7:00am — 1 Comment

AutoNation Gains Confidence To Become Their Own Lead Generation Provider

By Brian Pasch

This week, Automotive News…

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Added by Brian Pasch on April 22, 2014 at 3:30pm — No Comments

Document Twitter Promoted Post Campaigns in Google Analytics For ROI Tracking

By Brian Pasch

Have you started to test Twitter promoted tweets for your business? You should because there are many opportunities for car dealers and the vendor community on Twitter. The cost of Twitter promoted tweets is not expensive, but any expense without proper tracking is wasted…

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Added by Brian Pasch on April 21, 2014 at 5:22pm — 1 Comment

Dealers Can Now Link Multiple Adwords Accounts to Google Analytics

By Brian Pasch

Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice. Multiple Adwords campaigns can now be linked to your primary Google Analytics…

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Added by Brian Pasch on April 8, 2014 at 9:30am — 1 Comment

Acura Wants To Create Swim Lanes On The Internet

By Brian Pasch (article number three in a series)

When I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…

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Added by Brian Pasch on March 31, 2014 at 10:30am — 6 Comments

The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies. Using cost as the…

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Added by Brian Pasch on March 25, 2014 at 9:00am — 16 Comments

Making Time for Romance

By Brian Pasch

I was having dinner with two of my clients recently, something I really enjoy doing, and I was blessed to have their partners join us for dinner. A discussion started about the demands of the auto business on their…

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Added by Brian Pasch on February 5, 2014 at 4:00am — 2 Comments

How Vendors and Dealers Made Lemonade In The New Orleans Freeze Out

By Brian Pasch

When the icy weather shutdown most of New Orleans, PCG staff members and thousands of NADA attendees had some tough choices to make. Some attendees decided to rent a car and drive to their homes. Other NADA…

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Added by Brian Pasch on January 29, 2014 at 2:30am — 7 Comments

ADM Members invited to the 3rd Annual Digital Marketing Strategies Conference (DMSC)

By Brian Pasch

I am so pleased to have been asked by First Class Educators to put together a series of VIP wine events for the 3rd Annual Digital Marketing Strategies Conference (DMSC). I have been…

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Added by Brian Pasch on November 18, 2013 at 7:42pm — 1 Comment

Fixed Ops Departments Are Often NOT Invited To The Party - Why?

Recommended Workshop Guide for Fixed Ops Managers

AutoCon 2013 welcome Fixed Operations Directors and Service Managers to participate in the rapidly changing world of automotive retailing. Fixed Operations staff are often "left home" when employees are picked to attend automotive conferences. This pattern has to stop.

There are many opportunities to…

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Added by Brian Pasch on August 17, 2013 at 8:42pm — No Comments

Are You Investing In Your Internal Marketing Team?

By Brian Pasch

I saw this info-graphic posted by Cornell University's online education division and immediately I thought about the needs in the auto industry for marketing skills development. Today, dealers are relying on internal marketing managers to make decisions for their online strategy which often includes websites, merchandising, Adwords, SEO, Social Media, and their online messaging. It is not an easy…

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Added by Brian Pasch on August 16, 2013 at 6:25am — No Comments

Your Customers Are Talking-Do You Like What They Have To Say?

Whether you asked for it or not, your customers are talking about your business online. Ask yourself: what do my potential customers see when they search for my business online?…

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Added by Brian Pasch on June 20, 2013 at 6:41am — No Comments

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