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Brian Pasch's ADM Blog (439)
Largest Survey on Automotive Digital Retailing Now Open to ADM Members
Take part in the largest survey on digital retailing as we re-imagine and innovate the automotive sales process. All responses will be confidential. We encourage dealers, vendors, and OEM managers to participate in this survey. Please take the survey today and share the survey link with your…
ContinueAdded by Brian Pasch on August 28, 2018 at 7:48am — No Comments
Importing Campaign Cost Data into Google Analytics
If you are a student of Google Analytics, you know that Google AdWords campaign data is tightly integrated into GA if you connect your AdWords account with your Analytics accounts. Most dealers are investing in paid advertising outside of AdWords and the traffic is documented in GA but NOT the…
ContinueAdded by Brian Pasch on July 13, 2017 at 3:55am — No Comments
Google Analytics Tip - Improving Remarketing Campaigns
It is very common for auto dealers to be running remarketing campaigns, also known as retargeting. The remarketing concept, which puts the dealer's brand message in front of a consumer (who visited their website) with "online billboards" is appealing to managers. A marketing…
ContinueAdded by Brian Pasch on July 8, 2017 at 4:00am — No Comments
TRUECar Auto Dealership Manager Survey - Please Help
In November, Chip Perry, former CEO of Autotrader, was named as the new CEO of TRUECar. Chip replaced the controversial Scott Painter, who was infamous for driving a wedge between…
ContinueAdded by Brian Pasch on January 23, 2016 at 7:46am — 1 Comment
Conquest Email Marketing Report Released
Dealers who have used Conquest email marketing companies in the past or who currently outsource conquest campaigns are encouraged to download our latest research report.
In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership…
ContinueAdded by Brian Pasch on January 14, 2016 at 6:30am — No Comments
GIGANTIC YouTube Advertising Format Being Tested in Google SERPs
By Brian Pasch
I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search "2014…
ContinueAdded by Brian Pasch on June 6, 2014 at 12:30pm — 4 Comments
Marketing Managers Are Invited To Join Me For an 8-Week Mentoring Program
By Brian Pasch
General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like 10 per day, so you can understand why General Managers…
ContinueAdded by Brian Pasch on May 21, 2014 at 10:10am — 1 Comment
Lawyers Wakeup To Facebook Advertising
By Brian Pasch
Maybe I was more drawn to this Facebook ad because of my affiliation with the auto industry, but it was the first time I recalled seeing lawyers using Facebook advertising for…
ContinueAdded by Brian Pasch on May 4, 2014 at 7:00am — 1 Comment
AutoNation Gains Confidence To Become Their Own Lead Generation Provider
Added by Brian Pasch on April 22, 2014 at 3:30pm — No Comments
Document Twitter Promoted Post Campaigns in Google Analytics For ROI Tracking
By Brian Pasch
Have you started to test Twitter promoted tweets for your business? You should because there are many opportunities for car dealers and the vendor community on Twitter. The cost of Twitter promoted tweets is not expensive, but any expense without proper tracking is wasted…
ContinueAdded by Brian Pasch on April 21, 2014 at 5:22pm — 1 Comment
Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
Added by Brian Pasch on April 16, 2014 at 8:30am — 19 Comments
Dealers Can Now Link Multiple Adwords Accounts to Google Analytics
By Brian Pasch
Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice. Multiple Adwords campaigns can now be linked to your primary Google Analytics…
ContinueAdded by Brian Pasch on April 8, 2014 at 9:30am — 1 Comment
Acura Wants To Create Swim Lanes On The Internet
By Brian Pasch (article number three in a series)
When I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…
ContinueAdded by Brian Pasch on March 31, 2014 at 10:30am — 6 Comments
The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
By Brian Pasch
Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies. Using cost as the…
ContinueAdded by Brian Pasch on March 25, 2014 at 9:00am — 16 Comments
Making Time for Romance
By Brian Pasch
I was having dinner with two of my clients recently, something I really enjoy doing, and I was blessed to have their partners join us for dinner. A discussion started about the demands of the auto business on their personal lives. One spouse commented about the need to get…
ContinueAdded by Brian Pasch on February 5, 2014 at 4:00am — 2 Comments
How Vendors and Dealers Made Lemonade In The New Orleans Freeze Out
By Brian Pasch
When the icy weather shutdown most of New Orleans, PCG staff members and thousands of NADA attendees had some tough choices to make. Some attendees decided to rent a car and drive to their homes. Other NADA attendees left New Orleans on Monday, which resulted in very light…
ContinueAdded by Brian Pasch on January 29, 2014 at 2:30am — 7 Comments
ADM Members invited to the 3rd Annual Digital Marketing Strategies Conference (DMSC)
By Brian Pasch
I am so pleased to have been asked by First Class Educators to put together a series of VIP wine events for the 3rd Annual Digital Marketing Strategies Conference (DMSC). I have been…
ContinueAdded by Brian Pasch on November 18, 2013 at 7:42pm — 1 Comment
Fixed Ops Departments Are Often NOT Invited To The Party - Why?
Recommended Workshop Guide for Fixed Ops Managers
AutoCon 2013 welcome Fixed Operations Directors and Service Managers to participate in the rapidly changing world of automotive retailing. Fixed Operations staff are often "left home" when employees are picked to attend automotive conferences. This pattern has to stop.
There are many opportunities to…
ContinueAdded by Brian Pasch on August 17, 2013 at 8:42pm — No Comments
Are You Investing In Your Internal Marketing Team?
By Brian Pasch
I saw this info-graphic posted by Cornell University's online education division and immediately I thought about the needs in the auto industry for marketing skills development. Today, dealers are relying on internal marketing managers to make decisions for their online strategy which often includes websites, merchandising, Adwords, SEO, Social Media, and their online messaging. It is not an easy…
ContinueAdded by Brian Pasch on August 16, 2013 at 6:25am — No Comments
Your Customers Are Talking-Do You Like What They Have To Say?
Whether you asked for it or not, your customers are talking about your business online. Ask yourself: what do my potential customers see when they search for my business online?…
Added by Brian Pasch on June 20, 2013 at 6:41am — No Comments
Latest ADM Blog Posts
- Largest Survey on Automotive Digital Retailing Now Open to ADM Members
- Importing Campaign Cost Data into Google Analytics
- Google Analytics Tip - Improving Remarketing Campaigns
- TRUECar Auto Dealership Manager Survey - Please Help
- Conquest Email Marketing Report Released
- GIGANTIC YouTube Advertising Format Being Tested in Google SERPs
- Marketing Managers Are Invited To Join Me For an 8-Week Mentoring Program
Most Popular ADM Member Blog Posts
- Cobalt Flexes Their Web Muscles At NADA
- Jim Ziegler Has The Cars.com Marketing Strategy All Wrong
- Challenging Charles Kim From TrueCar.com And His Oedipus Complex
- Google Enters New Car Lead Generation Business
- The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
- 30 Car Dealer Websites - Which ONE do you like best?
- Training Dealers on SEO is A Waste Of Money
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