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Brian Pasch's ADM Blog (439)

PCG To Unveil Trade Secrets For Advanced SEO Practices

Join the PCG Digital Marketing team tomorrow, May 23, at 1PM EST as they discuss advanced metrics for measuring success. Lead by Chief SEO Strategiest Matthew O'Such, this free webinar will help dealers understand how to use Google Analytics and other website platform reporting tools.

Don't miss out, click the link below to register:

https://www4.gotomeeting.com/register/994847247

Added by Brian Pasch on May 22, 2013 at 9:59am — No Comments

Is Your Dealership's SEO Working? - WEBINAR

Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?



Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.

The webinar will…

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Added by Brian Pasch on May 10, 2013 at 11:43am — 6 Comments

Enhanced Facebook Advertising Campaigns With Polk Vehicle Data

The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…

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Added by Brian Pasch on May 1, 2013 at 4:52am — No Comments

Brian Pasch Discusses Cars.com Lead Nurturing Strategy In This Video

 

As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy.   My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim  has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.  

 

I'm comfortable with my position on this topic and respect this forum for lively…

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Added by Brian Pasch on April 30, 2013 at 12:00pm — 8 Comments

Your Dealership Website Is Broken According To Google Webmaster Tools

By Brian Pasch

 

Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this: 

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Added by Brian Pasch on April 29, 2013 at 7:30pm — 5 Comments

Jim Ziegler Has The Cars.com Marketing Strategy All Wrong

I love Jim Ziegler's passion and his steadfast defense of the dealer. I share Jim's passion with doing what is right for car dealers.  We work side by side educating dealers. 

In the case of Jim's recent criticism of Cars.com on their recent lead email marketing strategy, I will have to respectfully disagree…

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Added by Brian Pasch on April 26, 2013 at 6:00pm — 98 Comments

The Message Of This Photo Is Powerful. Do You Agree?

A simple idea to mark a traumatic week. Boston design director Brian Struble used running shoes worn in last week’s Boston marathon to create this image (click image for larger version). Photograph by Mitch…

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Added by Brian Pasch on April 25, 2013 at 12:50pm — No Comments

Facebook Changes & Enhanced Campaigns - Webinar

The 2013 Automotive Boot Camp is just three weeks away and we're proud to announce the third Training Exercise in this series of special webinars. We invite you to attend "Facebook Changes & Enhanced…

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Added by Brian Pasch on April 24, 2013 at 11:07am — No Comments

Speaking To Cars Dealers in Holland - Brian Pasch

In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.

My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl

Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments

Looking For Fixed Ops Strategies To Increase Service Drive Profits?

The…

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Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments

Twitter 101 For Car Dealers - Don't Miss This PCG Webinar!

Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.

Join PCG Digital Marketing's Christine…

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Added by Brian Pasch on April 19, 2013 at 12:37pm — No Comments

Is Your CRM System Really Delivering Your Emails?

I just got back from Jim Ziegler's Internet Battle Plan in Detroit, and it was a great time of learning, collaboration, and lively conversation.  I was impressed with the quality content presented by the speakers.  

 

One workshop I added was…

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Added by Brian Pasch on April 19, 2013 at 7:00am — 2 Comments

High Quality Customized Automotive Website Content Is Effectively Free

I've decided to write more frequently about Automotive SEO, after a brief period of silence.

 

Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.    

I want…

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Added by Brian Pasch on April 16, 2013 at 1:00pm — 3 Comments

Improve Your Digital Marketing Campaigns TODAY With This Webinar

How confident are you that your digital marketing campaigns are delivering incremental sales each month?  Are you aware of the most common mistakes dealers make when using Google Adwords?  



What is new in digital marketing that is helping dealers jump to the next level in monthly sales?



If you would like sneak peak from leaders who will be sharing their…

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Added by Brian Pasch on April 15, 2013 at 8:04am — No Comments

Facebook Adds Partner Categories For Enhanced Ad Targeting To In-Market Car Shoppers

Facebook investors and social media marketing strategists are likely to be smiling this week.  Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.

 

If you are an investor in Facebook, you are aware of how many…

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Added by Brian Pasch on April 12, 2013 at 3:30am — 1 Comment

Which Marketing Investments Are Really Working To Sell More Cars?

In recent months I have been "addicted" to auditing dealership marketing budgets.   I love my work! It may not seem that exciting but for the dealers I work for, it is a very rewarding process. The audits have allowed me to see how different vendor partners are performing and how their products deliver, or not deliver, a strong ROI.

 

I have been able to…

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Added by Brian Pasch on April 10, 2013 at 9:00am — No Comments

Automotive Website Companies Are Rolling The Dice With SEO



There is an alarming trend that I have been noticing over the past six months; automotive website platform providers are upgrading dealer websites and wiping out all their hard earned SEO work.

Website companies are rolling the dice and gambling with the hard work that drives organic traffic to…

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Added by Brian Pasch on April 8, 2013 at 10:30am — 17 Comments

Get To Know Gubagoo With Me & Pete Orlando

Are you engaging your web traffic? Are you interested in getting more leads for your business?

Then you need to learn about Gubaggo. Gubagoo is an “On-Site” Behavioral Engagement & Scoring Technology called the B.E.A.S.T., making “Anonymous” web traffic identifiable through a…

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Added by Brian Pasch on April 4, 2013 at 12:00pm — No Comments

Google Does It Again With Google Nose Beta - Get Signed Up

Once again, I bring to you breaking news before your competition knows:  a new Google product. Google integrates olfactory sensory inputs with Google search.  Will you sign-up for the Beta while space is open?  

Registration starts today and will likely be closed by midnight tonight.

Added by Brian Pasch on April 1, 2013 at 3:00am — 2 Comments

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