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Brian Pasch's ADM Blog (439)

Did You Get Your CARS Marketing Materials Approved by the NHTSA?

Mazda sent a letter to their dealers today outlining the process for online registration for the Car Allowance Rebate System (CARS) which will start on Friday July 24, 2009. Mazda confirmed what we reported…


Added by Brian Pasch on July 17, 2009 at 7:00pm — No Comments

Cash for Clunkers INFOGRAPHIC Created

I have created an INFOGRAPHIC for the Cash for Clunkers program that dealers may find useful in helping consumers understand the program. If you would like to use the graphic on your website.

Click on the thumbnail to get the full size graphic and please give copyright credits to the Pasch Consulting Group. If members of ADM find their marketing tools… Continue

Added by Brian Pasch on July 16, 2009 at 3:00pm — No Comments

Cash for Clunkers Dealer Registration Letters - Start Date Confirmed

We have just received confirmation from the NHTSA media relations group that the official dealer registration letters will be mailed Friday. If the letters are sent First Class mail they should arrive in dealer mailboxes by Monday July 20th, giving dealers 4 days to be register. The details of the registration process where not made public.

The spokeperson…


Added by Brian Pasch on July 16, 2009 at 10:30am — No Comments

Cash for Clunkers Trade-in Volume By OEM

From data collected by the consumers have indicated which specific cars they will be trading in for a Cash for Clunkers credit. Ford and Chevrolet vehicles will be the most popular models traded in for a new car purchase under this program as shown by charted data below.

From over 24,000 consumer responses, 4,900 of the consumers (20%) plan to trade in a Ford car or truck for their CARS credit. In second… Continue

Added by Brian Pasch on July 9, 2009 at 10:30am — 2 Comments

Cash for Clunkers Marketing Webinar Thursday

I have been asked to be a panelist on the DealersEdge webinar designed for car dealers to discuss how to leverage the Cash for Clunkers bill and the NHTSA CARS program. The webinar is scheduled for Thursday July 9, 2009 at 1 PM Eastern Time.

The webinar will feature four automotive marketing and database experts discussing how dealerships can take advantage of this program - for both customers and… Continue

Added by Brian Pasch on July 8, 2009 at 9:18am — No Comments

Hyundai Advances Dealers $4,000 For Cash for Clunkers Trades Now

Cash For Clunkers Facts is reporting that Hyundai is giving their dealers a July 4th present. Dealers received news today about the Hyundai ”CARS Rebate Advance Program” just in time for the holiday sales weekend.

As part of the…


Added by Brian Pasch on July 2, 2009 at 3:57pm — 1 Comment

Car Dealers Warned About Starting CARS Too Early

Any car dealer that gives a consumer the CARS credit on a new car sales on July 1st runs the risk of complicating their reimbursement process. Don’t take our word for it, read what is posted on the NHTSA website.

Here is the exact wording placed in the official CARS website,

“While the CARS Act makes transactions on and after July 1 potentially eligible for credits under the… Continue

Added by Brian Pasch on June 30, 2009 at 12:30pm — 3 Comments

Toyota Positioned Well For Cash for Clunkers Sales Race

Since data collection started, Toyota has remained the leading brand on the website for new car interest. The data is based on consumer requests to have a local car dealer call them about purchasing a new car with a qualifying trade-in with the Car Allowance Rebate System (CARS).

The top five most popular brands are Toyota, Honda, Ford,… Continue

Added by Brian Pasch on June 29, 2009 at 7:29am — 2 Comments

Let Ford Recycle Your Ride - Ford Spins CFC

Ford announced today the launch of their "Cash for Clunkers" aka "Car Allowance Rebate System" aka "Let Ford Recycle Your Ride" website.

The website address for the Ford website is "" and offers consumers the ability to type in their old clunker information to see if they qualify for a cash voucher from the CARS program.…


Added by Brian Pasch on June 25, 2009 at 9:41pm — 4 Comments

New CFC Marketing Badge Created by PCG

We edited our Cash for Clunkers marketing logo after we discussed concerns that the DOT had regarding providing clear information to consumers. A number of scam website have been popping up and we did not want to be associated with anyone misrepresenting the CFC program.

Even though our marketing badge was created long before the CARS program was launched, it was decided that we should drop the "Participating Dealer" slogan. One… Continue

Added by Brian Pasch on June 24, 2009 at 9:01am — No Comments

Cash for Clunkers Start Delayed Until Late July

According to updates on, operated by NHTSA, the Cash for Clunkers program will not be ready to implement until Late July. The previous idea circulating on the Internet was that the program would start on July 1st.

This give the NHTSA some breathing room to get dealers registered for the program and systems in place to validate the sales information provided by dealers. Once the program is setup, car dealers would be… Continue

Added by Brian Pasch on June 23, 2009 at 11:45am — 1 Comment

Car Allowance Rebate System (CARS)

Cash for Clunkers now has a third name: Car Allowance Rebate System (CARS) setup of NHTSA.

The National Highway Transportation Safety Administration (NHTSA) launched today which stands for Car Allowance Rebate System. The website has been created to keep Americans advised on the new Cash for Clunkers voucher program.

The website has also published a PDF document outlining the language of the law. The website also has a… Continue

Added by Brian Pasch on June 22, 2009 at 1:30pm — No Comments

Free CFC Dealer Banners by Brand Released

Banner are being updated to reflect new logo.

If you would like to use these free banners that we created to promote the Cash for Clunkers Bill, follow this link:

We created 15 dealer brand banners to help car dealers react to this fast moving… Continue

Added by Brian Pasch on June 19, 2009 at 11:30am — No Comments

Cash for Clunkers Destined for Approval - Game On!

The controversial Cash for Clunkers bill remains alive as Republicans in the U.S. Senate failed today to remove the $1 billion provision from a $106 billion war funding bill. The majority Democrats needed to reach 60 votes to keep the program in the war-funding bill. They reached exactly 60 after the vote was kept open for more than a half hour.

Critics feel that the cash-for-clunkers program is too expensive and might not do much to… Continue

Added by Brian Pasch on June 18, 2009 at 2:30pm — No Comments

$1 Billion Approved For Cash for Clunkers - Get Your Marketing Plan Ready

June 12, 2009 - The House and Senate have agreed upon a $1 billion appropriation for the Cash for Clunkers bill. The one billion dollar funding is part of a much larger $106 billion dollar wartime spending bill.

The bill is NOT yet law as the finalized bill must be passed by Congress.… Continue

Added by Brian Pasch on June 12, 2009 at 11:00am — 2 Comments

Facebook Vanity URL's - Do You Need One?

facebook seo News Alert: Facebook will now allow users to create their own vanity URL similar to other social networking websites. A vanity URL is one that is easy to remember; it can be your name or something pertaining to you.

Starting at 12:01 a.m. (EDT) on Saturday, June 13, 2009, you will be able to select a user name at… Continue

Added by Brian Pasch on June 11, 2009 at 5:14pm — 14 Comments

Cash for Clunker Bill Approved by House

June 9, 2009 - The House, on a vote of 298 to 119, approved the Cash for Clunkers bill (H.R. 2751). With this vote, the Cash for Clunkers Bill has cleared one major hurdle.

This is another reminder that car dealers should be preparing press releases and marketing strategies for when the bill is signed into law. Snooze you… Continue

Added by Brian Pasch on June 9, 2009 at 9:00pm — 3 Comments

Cash For Clunkers Bill - Are YOU Ready?

In today's economy, there is not much interest in "what-if" marketing. If a marketing idea is not "a sure thing", allocating resources can be very difficult. I get that completely, but I think that ADM members who allocate a little time and preparation for the Cash for Clunkers bill could be rewarded. First responders will have an advantage.

With… Continue

Added by Brian Pasch on June 7, 2009 at 7:30am — 5 Comments

I Have an Automotive Microsite - Now What?

So you have created an Automotive Microsite. What are your next steps?

All websites that you own should have a sitemap and if the site is a blog, it should have a self-generating RSS feed like WordPress and Blogger create.

That said, I also suggest that you setup the best free measurement and diagnostic tools that will help you fine tune your… Continue

Added by Brian Pasch on June 6, 2009 at 9:00am — 2 Comments

Have You Tested Your Internet Visibility on Bing?

Have you visited Bing yet? This is Microsoft's new search technology and I just started testing today. One of my targeted search phrases for my SEO consulting business is "automotive seo".

This is not a highly searched phrase but it does describe one of the services the Pasch Consulting Group offers car dealers. So, I tested this phrase and a few other focused searches like: car dealer seo, auto dealer seo and… Continue

Added by Brian Pasch on June 2, 2009 at 6:00pm — 8 Comments

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