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Brian Pasch's ADM Blog (439)

Holland Faces Similar Challenges With CRM and DMS Integration and Utilization

I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations  throughout Holland.  

 

The company also has…

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Added by Brian Pasch on March 27, 2013 at 4:44am — 1 Comment

TRUECar Partnership With Allstate Enhances Lead Generation Network

It looks like everyone wants to be in the automotive lead generation business. Over the last year I have been writing about Google Cars; a program (in beta testing) to present new car inventory to consumers shopping for a car directly in Google search results.  Dealers are charged by Google on a per lead basis. 

 

Today, I learned that TRUECar has expanded…

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Added by Brian Pasch on March 12, 2013 at 2:30am — 1 Comment

Urgent: Check To Make Sure Your Adwords Campaigns Are Running Today

If you are self managing your Adwords campaigns, I strongly urge everyone on ADM to check their Adwords accounts, and also spread the word to your dealer friends running Adwords.  It seems that Google has updated their Terms of Service and are requiring users to accept the new policy to continue running Adwords.

Many of the account we manage had these messages appearing this morning. 

The message you will see when you login to Adwords is shown below:…

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Added by Brian Pasch on March 1, 2013 at 7:55am — 2 Comments

Google Adwords For Video Is Unfortunately Neglected By Most Dealers

Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)

If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action.  You must have a YouTube online video strategy in your overall marketing plan.

YouTube's reach continues to grow as a primary…

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Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments

Dealers Need to Become VDP Factories

Now that the dust has settled from two Florida automotive conference (DMSC and NADA), I wanted to circle back with ADM readers on a theme that developed at the 2013 Digital Marketing Strategies Conference (DMSC).  The theme was "Dealers need to become VDP factories!"

 

Research presented from Cobalt and Autotrader at DMSC…

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Added by Brian Pasch on February 19, 2013 at 6:30pm — 13 Comments

Google Enhances Adwords Campaigns To Be More Relevant To Consumer Devices

 

On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog.  You can also get more information about this on this link: Google Adwords Enhanced…

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Added by Brian Pasch on February 7, 2013 at 2:30am — No Comments

Dealer.com Partners with Contact At Once! For Live Chat Integration

February 6, 2013 – Dealer.com, a leading provider of digital marketing and operational products and services for the automotive industry, announced today that it has partnered with Contact At Once! to provide its automotive customers with greater visibility into the effectiveness of dealer live chat on their websites.

 

The seamless integration of the live chat data will allow Dealer.com’s customers to view the…

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Added by Brian Pasch on February 7, 2013 at 2:14am — No Comments

Will You Get A Lift In Published Reviews on Google+ With New Spam Filter?

Here is the latest post from Google, from an employee named Dasha.  The article link is: Google Reviews and was posted today at 12:00…

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Added by Brian Pasch on January 31, 2013 at 1:30pm — 11 Comments

Results of Google New Cars Beta Advertising Program in San Francisco





I've written a number of articles on the Google "Cars" program that has been in Beta Testing in the San Francisco Bay area.  (…

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Added by Brian Pasch on January 29, 2013 at 1:43pm — 2 Comments

Can ADM Members Create A Website Conversion Standard?

I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website.  Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.  

It seems that another dealer claims to have twice the conversion rate of his website platform!  If it were true, you could imagine why this dealer was…

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Added by Brian Pasch on January 26, 2013 at 5:22am — 7 Comments

Hail Yes - You Need Special Digital Marketing Campaigns On The Shelf

Have you ever been in a hail storm?  Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers.  Especially dealers with body shops.

Dealers who have digital marketing campaigns running, know…

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Added by Brian Pasch on January 18, 2013 at 9:30pm — No Comments

Selling Cars In The Digital Age - New Book To Be Released in February

PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".

Car dealers who are looking to…

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Added by Brian Pasch on January 13, 2013 at 9:15pm — No Comments

The Top Five New Products at NADA 2013

Are you launching a new product or service at NADA? 

The PCG Consulting "Spotlight Awards" recognize the top 5 most innovative products and services being launched at NADA 2013. These awards reward forward thinking vendors who continue to raise the bar in automotive digital marketing. The top product or service will be crowned with the prestigious "Best In Show"…

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Added by Brian Pasch on January 12, 2013 at 7:00pm — No Comments

Castle Chevrolet Facebook Case Study Just Published

 

Today I co-hosted a webinar with Patrick Workman from Facebook.  The webinar was really powerful with 97% of the attendees voting that the webinar helped defined a better dealer marketing strategy for 2013.  

 

93% of the voters said that they would start Facebook retargeting, a service that PCG Digital Marketing offers as well as…

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Added by Brian Pasch on January 11, 2013 at 1:21pm — 2 Comments

First Look At Google Adwords Dynamic Ads For Dealer Inventory

Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools.   (See…

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Added by Brian Pasch on January 8, 2013 at 11:30am — 6 Comments

Dealers Can Not Afford To Invest In Continued Education

The Irony Of Dealership Budgets

In a few weeks the 2013 Digital Marketing Strategies Conference kicks off and I will be presenting a number of workshops this year.  Last week I called up some of my friends in the industry to invite and encourage them to attend this conference in Orlando, Feb 5-7th.  

 

I decided to share my frustration on ADM because many members who work…

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Added by Brian Pasch on January 7, 2013 at 4:00pm — No Comments

20 Ways Website Switchover Pains Can Be Avoided

Another week of frantic calls from clients that did not advise me when they were cutting over to a new website provider.  Does anyone really pay attention to what I say or write?

So, I thought I would take to the keyboard and send out a reminder to dealers who are not aware of the impact that changing a website provider can have on their marketing…

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Added by Brian Pasch on December 27, 2012 at 6:00pm — 7 Comments

Google Disrupts The Market With Dynamic Ads For In Stock Vehicles

Car dealers have been perfecting the best strategies to implement paid search campaigns.   It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or…

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Added by Brian Pasch on December 26, 2012 at 5:30pm — 1 Comment

You Only Know What You Know

If you work in the automotive retail industry you are no stranger to change.  You thrive on competition and commission based pay plans.  You love the hunt.  You love the rewards when you push through goals set by your employer.  You love winning the prize.

 …

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Added by Brian Pasch on December 19, 2012 at 2:00pm — 1 Comment

Have You Noticed Facebook Retargeting Campaigns?

If you have been following Facebook stock prices in the past month, you will know that the stock has had significant activity to the upside.

 

Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the world's…

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Added by Brian Pasch on December 17, 2012 at 4:30pm — 3 Comments

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