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Brian Pasch's ADM Blog (439)

How To Put a Great Domain to Work - Inexpensively

This week I had a number of calls with car dealers asking about Wordpress microsites. They heard that microsites could be an effective marketing option for their business to create "first party" sales leads. The conversation always comes down to one question: "What domain should I buy?"

Since there is a great deal of confusion about buying domain names, I thought I would share by thoughts. Domian names… Continue

Added by Brian Pasch on May 29, 2009 at 2:00pm — 5 Comments

Google Search Results Take Integrity Hit as Scammers Use Long Tail Sub-Domains

Today I noticed a strange trend that may have been going on for some time but today it caught my attention. I was in Google and searched using this phrase “ford memorial day sale” and on Google Page One , there were two listings that were very odd because of their syntax:



http://2009-ford-memorial-day-sale.futuremark.us

•… Continue

Added by Brian Pasch on May 22, 2009 at 6:00pm — No Comments

Google Adds Icons To Spruce Up Search Results

If you have ever thought that Google search engine displays a boring list of search results, you are in for a pleasant surprise. Google organic search results are getting more interesting to read as Google is adding icons to different classes of search result links. One trend that I observed are very encouraging to business owners who are using press releases to promote their business.



Google must be in the process of creating categories of Internet posts and deciding if the category… Continue

Added by Brian Pasch on April 26, 2009 at 9:30am — No Comments

Automotive SEO Seminar at DDC in Vegas Was Lively

The 6th Annual Digital Dealer Conference was a blast. I want to thank Ralph Paglia for introducing me to some great folks at Ford and a fine meat eaters fantasy dinner. I also want to thank Mike Roscoe for giving me the opportunity to speak at this great event.



I'm back in New Jersey after the red eye flight home and I’m exhausted. This was my first year at the event and it was a great opportunity to meet with other automotive professionals. Many wanted to learn how to improve the… Continue

Added by Brian Pasch on April 22, 2009 at 5:08pm — 5 Comments

Claramark Announcement at Digital Dealer Conference by Brian Pasch

The Pasch Consulting Group (PCG) kicks off the start of the 6th Annual Digital Dealer Conference in Las Vegas today by announcing a new joint venture to provide their best of breed Automotive SEO and Internet Marketing strategies for car dealers in the Spanish language. The new company will be branded as Claramark Corporation and its corporate website will be www.claramark.com.



The Pasch Consulting… Continue

Added by Brian Pasch on April 19, 2009 at 9:16pm — 1 Comment

Digital Dealer Conference - I'm Ready

I just arrived in Vegas for the 6th Annual Digital Dealer Conference. I'm excited to meet the folks that particpate on the ADM forum.

The seminar that I am conducting will be on Monday at 5:15 and I hope that many of you can attend.

I'll be around to meet up with friends and clients anytime outside of that seminar slot. Call me on my cell: 732-672-2356 to catch up and have a drink.

Brian Pasch

Added by Brian Pasch on April 19, 2009 at 12:00pm — No Comments

Press Release Marketing on a Shoestring Budget

Auto dealers who are seeking to increase the visibility of their website on the Internet need to seek out a variety of tools to reach their target market. Some car dealers are starting to use a blog and participate in social networking websites but many seem to avoid regular monthly press releases. Press releases should be part of your Automotive SEO strategy.



Dealership staff has made comments to me that they feel a press release has to be… Continue

Added by Brian Pasch on April 15, 2009 at 10:19pm — 2 Comments

Ford Advantage Plan - A Microsite Project Test

Ford Motor Company announced this week a program called the Ford Advantage Plan which is similar to the popular plan announced months ago by Hyundai.



The Ford Advantage Plan lets consumers buy or lease a new Ford, Lincoln or Mercury vehicle with the peace of mind of the Ford Payment Protection Program. When this program was announced one of my Ford clients jumped on an idea and purchased a domain called… Continue

Added by Brian Pasch on April 1, 2009 at 4:38am — 5 Comments

Dealer SEO Webinar - Updating META Tags and Titles

I would like to invite anyone who is interested in a hands on demonstration regarding the strategies and steps required to update the META tags and Page Titles on your car dealer platform to mark your calendars for April 2, 2009 at 1:00 pm.



I have been invited by www.DealersEdge.com to conduct a webinar to enable car dealer staff to update their websites to better comply with the recommendations set out in the Google SEO Starter Guide.



You can download a free copy… Continue

Added by Brian Pasch on March 27, 2009 at 9:36pm — 1 Comment

Are You Using Twitter For Automotive Marketing?

Automotive retailers have been contacting me lately to ask how they can use Twitter to keep in front of their existing customers as well as to reach new customers. There are a number of emails claiming that business owners can build 10,000+ member "opt-in" email lists in just days using Twitter.



I thought it was time to make some initial comments as I continue to test how to leverage Twitter for clients. There are no EASY ways to generate an opt-in email list of 10,000+ consumers but… Continue

Added by Brian Pasch on March 19, 2009 at 7:25pm — 4 Comments

Are You Spending Your Internet Marketing Time Wisely?

Have you ever wondered if participating in car dealer forum websites really generated any traffic to your website? How about posting different articles, videos or teasers on Facebook or other social networking websites. Do you know which posts generated the most interest? Did you ever want a simple way to test the effectiveness of your writing to drive traffic to your website?



If you are actively using automotive or social networking portals to promote your car dealership I would… Continue

Added by Brian Pasch on March 8, 2009 at 9:30am — No Comments

Free Internet Marketing and Automotive SEO Webinar

I am scheduled to conduct an Automotive SEO and Internet Marketing webinar in conjunction with DealersEdge on March 10th and I would like everyone to join in for the fun. It's free and I will make sure that it will be worth the 90 minutes you spend online. There are so many free things that dealership sales and marketing professionals can do to improve their Internet visibility and I'll cover as many as I can.



In this economy, every dealership… Continue

Added by Brian Pasch on February 18, 2009 at 11:46am — No Comments

Automotive SEO - Expand Marketing Outside Your PMA

When I meet with dealerships to discuss their Automotive SEO strategies the conversation always seem to turn to marketing outside their official PMA. They ask how SEO can be used to get web traffic for people who search for "towns" in or near their major competitors. They are confident that they have done a good job of marketing in their own town and directly adjoining communities.



With automotive sales in the "crapper", dealers are looking for… Continue

Added by Brian Pasch on February 5, 2009 at 9:41pm — No Comments

Evaluating Free Automotive Listing Services

Over the last few months I have been testing the value of publishing car inventory listings to a group of free websites. The idea behind this test was to measure the effectiveness of the time needed to post cars based on the increase of:



1. Car Sales

2. Web Traffic

3. Inbound Links (for automotive SEO purposes)



This is "Part One" in a series that I plan to write tracking the value of free car listing services. This is the introductory article with some initial… Continue

Added by Brian Pasch on January 24, 2009 at 7:59pm — 6 Comments

Google Adwords Ethics - A Case Study For The Dogs

The Pasch Consulting Group represents a diverse group of businesses that are in need of assistance with Internet Marketing and Search Engine Optimization (SEO). We have a specialization in digital marketing for car dealers but it’s our entire client base that keeps us as a leader in our field. A recent situation came up with one of our newest clients that can apply to anyone who is running a Google Adwords campaign.



This is a case study on… Continue

Added by Brian Pasch on January 17, 2009 at 6:00pm — No Comments

GB Feeder - New Service To Post Car Dealer Inventory on Google Base

Google Base is a classified advertising system developed by Google; the system is still in Beta. The listings can be displayed on Google related properties at the discretion of Google but most people go directly to Google Base to search and buy goods.



Google Base is currently free and allows anyone to post an item for sale. Postings will stay in their system for up to 30 days. All items that are posted are categorized and highly searchable through Google Base's simple user… Continue

Added by Brian Pasch on December 21, 2008 at 10:30am — No Comments

Internet Reputation Management For Car Dealers

The Internet blogging has given individuals unprecedented access and free distribution of written content and opinion. This is both a blessing and a curse depending on the content and target of the written piece. Internet Reputation Management is a booming new field of professional services that is responding to business owners are confronted with highly visible commentary of their business on the Google, Yahoo and MSN searches.



Business owners are often at a loss to repair their… Continue

Added by Brian Pasch on November 2, 2008 at 11:26am — No Comments

Automotive SEM In A Crappy Economy

A well-tuned Google Adwords (PPC) campaign is extremely effective in generating car sales leads. Pay per click advertising, when combined with a good landing page, can deliver an excellent ROI. Google display and banner ads, even when they are not clicked, can also increase brand awareness in your local market. If you are not using Google Adwords, you are making your competitors very happy.



During difficult economic times, everyone is evaluating their spending, so I thought I would… Continue

Added by Brian Pasch on October 19, 2008 at 11:30am — No Comments

Spicing Up Automotive Google Adwords Campaigns

Google Display Ads Example

In recent days, Google has started to offer instant Flash "like" ads that can run in your existing Google Adwords accounts.



I created a few ads using this new offering and actually I am very pleased with the final product. The image on the left is one of the ads I created as a test for a product that we are promoting. The ad text actually "moves" as well as the logo and images.



Basically, if you have a logo and a photo of a car,… Continue

Added by Brian Pasch on October 16, 2008 at 8:30pm — No Comments

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