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Brian Pasch's ADM Blog (434)

GIGANTIC YouTube Advertising Format Being Tested in Google SERPs

By Brian Pasch

I want to thank Chip Dorman for giving me a heads up on a video SERP format showing up in Google search. In this case, under the top three Google Adwords placements, there is a HUGE YouTube video, when you search…

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Added by Brian Pasch on June 6, 2014 at 12:30pm — 5 Comments

Marketing Managers Are Invited To Join Me For an 8-Week Mentoring Program

By Brian Pasch

General Managers of automotive dealerships get anywhere from 10-20 calls a week from companies trying to sell them a new product, service, or technology concept. Some GMs have said that number is more like…

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Added by Brian Pasch on May 21, 2014 at 10:10am — 1 Comment

Lawyers Wakeup To Facebook Advertising

By Brian Pasch

Maybe I was more drawn to this Facebook ad because of my affiliation with the auto industry, but it was the first time I recalled seeing lawyers using Facebook advertising for…

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Added by Brian Pasch on May 4, 2014 at 7:00am — 1 Comment

AutoNation Gains Confidence To Become Their Own Lead Generation Provider

autonation-build-buy

By Brian Pasch

This week, Automotive News…

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Added by Brian Pasch on April 22, 2014 at 3:30pm — No Comments

Document Twitter Promoted Post Campaigns in Google Analytics For ROI Tracking

promoted-gm-tweet

By Brian Pasch

Have you started to test Twitter promoted tweets for your business?  You should because there are many opportunities for car dealers and the vendor community on Twitter.  The cost of Twitter promoted tweets is not expensive, but any expense without proper tracking is wasted…

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Added by Brian Pasch on April 21, 2014 at 5:22pm — No Comments

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

By Brian Pasch

The responsibilities of an Automotive Digital Marketing…

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Added by Brian Pasch on April 16, 2014 at 8:30am — 19 Comments

Dealers Can Now Link Multiple Adwords Accounts to Google Analytics

By Brian Pasch

Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice.  Multiple Adwords campaigns can now be linked to your primary Google Analytics…

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Added by Brian Pasch on April 8, 2014 at 9:30am — 1 Comment

Acura Wants To Create Swim Lanes On The Internet



By Brian Pasch  (article number three in a series)

When  I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…

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Added by Brian Pasch on March 31, 2014 at 10:30am — 6 Comments

The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies.  Using cost as the…

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Added by Brian Pasch on March 25, 2014 at 9:00am — 20 Comments

Making Time for Romance

By Brian Pasch

I was having dinner with two of my clients recently, something I really enjoy doing, and I was blessed to have their partners join us for dinner.  A discussion started about the demands of the auto business on their…

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Added by Brian Pasch on February 5, 2014 at 4:00am — 2 Comments

How Vendors and Dealers Made Lemonade In The New Orleans Freeze Out

By Brian Pasch

When the icy weather shutdown most of New Orleans, PCG staff members and thousands of NADA attendees had some tough choices to make.  Some attendees decided to rent a car and drive to their homes. Other NADA…

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Added by Brian Pasch on January 29, 2014 at 2:30am — 7 Comments

ADM Members invited to the 3rd Annual Digital Marketing Strategies Conference (DMSC)

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By Brian Pasch

I am so pleased to have been asked by First Class Educators to put together a series of VIP wine events for the 3rd Annual Digital Marketing Strategies Conference (DMSC).  I have been…

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Added by Brian Pasch on November 18, 2013 at 7:42pm — 1 Comment

Fixed Ops Departments Are Often NOT Invited To The Party - Why?

fixed-ops-man

Recommended Workshop Guide for Fixed Ops Managers



AutoCon 2013 welcome Fixed Operations Directors and Service Managers to participate in the rapidly changing world of automotive retailing.  Fixed Operations staff are often "left home" when employees are picked to attend automotive conferences. This pattern has to stop.  

There are many opportunities to…

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Added by Brian Pasch on August 17, 2013 at 8:42pm — No Comments

Are You Investing In Your Internal Marketing Team?

By Brian Pasch

I saw this info-graphic posted by Cornell University's online education division and immediately I thought about the needs in the auto industry for marketing skills development.  Today, dealers are relying on internal marketing managers to make decisions for their online strategy which often includes websites, merchandising, Adwords, SEO, Social Media, and their online messaging.  It is not an easy…

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Added by Brian Pasch on August 16, 2013 at 6:25am — No Comments

Your Customers Are Talking-Do You Like What They Have To Say?

Whether you asked for it or not, your customers are talking about your business online. Ask yourself: what do my potential customers see when they search for my business online?…

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Added by Brian Pasch on June 20, 2013 at 6:41am — No Comments

PCG To Unveil Trade Secrets For Advanced SEO Practices

Join the PCG Digital Marketing team tomorrow, May 23, at 1PM EST as they discuss advanced metrics for measuring success. Lead by Chief SEO Strategiest Matthew O'Such, this free webinar will help dealers understand how to use Google Analytics and other website platform reporting tools.

Don't miss out, click the link below to register:

https://www4.gotomeeting.com/register/994847247

Added by Brian Pasch on May 22, 2013 at 9:59am — No Comments

Is Your Dealership's SEO Working? - WEBINAR

Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?



Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.

The webinar will…

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Added by Brian Pasch on May 10, 2013 at 11:43am — 6 Comments

Enhanced Facebook Advertising Campaigns With Polk Vehicle Data

The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…

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Added by Brian Pasch on May 1, 2013 at 4:52am — No Comments

Brian Pasch Discusses Cars.com Lead Nurturing Strategy In This Video

 

As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy.   My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim  has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.  

 

I'm comfortable with my position on this topic and respect this forum for lively…

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Added by Brian Pasch on April 30, 2013 at 12:00pm — 8 Comments

Your Dealership Website Is Broken According To Google Webmaster Tools

By Brian Pasch

 

Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this: 

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Added by Brian Pasch on April 29, 2013 at 7:30pm — 5 Comments

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