ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
By Brian Pasch
I am so pleased to have been asked by First Class Educators to put together a series of VIP wine events for the 3rd Annual Digital Marketing Strategies Conference (DMSC). I have been…Continue
AutoCon 2013 welcome Fixed Operations Directors and Service Managers to participate in the rapidly changing world of automotive retailing. Fixed Operations staff are often "left home" when employees are picked to attend automotive conferences. This pattern has to stop.
There are many opportunities to…Continue
Added by Brian Pasch on August 17, 2013 at 8:42pm — No Comments
By Brian Pasch
I saw this info-graphic posted by Cornell University's online education division and immediately I thought about the needs in the auto industry for marketing skills development. Today, dealers are relying on internal marketing managers to make decisions for their online strategy which often includes websites, merchandising, Adwords, SEO, Social Media, and their online messaging. It is not an easy…Continue
Added by Brian Pasch on August 16, 2013 at 6:25am — No Comments
Added by Brian Pasch on June 20, 2013 at 6:41am — No Comments
Join the PCG Digital Marketing team tomorrow, May 23, at 1PM EST as they discuss advanced metrics for measuring success. Lead by Chief SEO Strategiest Matthew O'Such, this free webinar will help dealers understand how to use Google Analytics and other website platform reporting tools.
Don't miss out, click the link below to register:
Added by Brian Pasch on May 22, 2013 at 9:59am — No Comments
Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?
Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.
The webinar will…Continue
The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…Continue
Added by Brian Pasch on May 1, 2013 at 4:52am — No Comments
As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy. My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.
I'm comfortable with my position on this topic and respect this forum for lively…Continue
By Brian Pasch
Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this:
Just short and sweet. The Top Five #SEO…
In the case of Jim's recent criticism of Cars.com on their recent lead email marketing strategy, I will have to respectfully disagree…Continue
A simple idea to mark a traumatic week. Boston design director Brian Struble used running shoes worn in last week’s Boston marathon to create this image (click image for larger version). Photograph by Mitch…Continue
Added by Brian Pasch on April 25, 2013 at 12:50pm — No Comments
The 2013 Automotive Boot Camp is just three weeks away and we're proud to announce the third Training Exercise in this series of special webinars. We invite you to attend "Facebook Changes & Enhanced…Continue
Added by Brian Pasch on April 24, 2013 at 11:07am — No Comments
In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.
My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl
Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments
Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments
Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.
Join PCG Digital Marketing's Christine…Continue
Added by Brian Pasch on April 19, 2013 at 12:37pm — No Comments
I just got back from Jim Ziegler's Internet Battle Plan in Detroit, and it was a great time of learning, collaboration, and lively conversation. I was impressed with the quality content presented by the speakers.
One workshop I added was…Continue
Added by Brian Pasch on April 17, 2013 at 12:15pm — No Comments
I've decided to write more frequently about Automotive SEO, after a brief period of silence.
Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.
How confident are you that your digital marketing campaigns are delivering incremental sales each month? Are you aware of the most common mistakes dealers make when using Google Adwords?
What is new in digital marketing that is helping dealers jump to the next level in monthly sales?
If you would like sneak peak from leaders who will be sharing their…
Added by Brian Pasch on April 15, 2013 at 8:04am — No Comments
Facebook investors and social media marketing strategists are likely to be smiling this week. Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.
If you are an investor in Facebook, you are aware of how…Continue