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Michael Stafford's ADM Blog (2)

Know Your Third Party Providers

With all the recent talk about cars.com it brings up an excellent discussion about knowing your providers and the interactions they have with the leads that they sell you, if they sell leads, or with the customers you advertise to on the providers “portal”. This includes manufacturer leads from Tier 1, Tier 2 and manufacturers 3rd party leads. Do the providers follow up with the leads? How many times? On what days? If a customer sends a lead through a third party that goes to the…

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Added by Michael Stafford on May 1, 2013 at 6:35pm — 2 Comments

Has The Pendulum Swung Too Far The Other Way?

For years the problem with the Internet world was lack of follow up on the dealer side and nothing from outside of the dealer from the manufacturer or the lead provider.

Sure there are still a lot of dealerships nationally who follow up for 7 or less…

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Added by Michael Stafford on May 1, 2013 at 6:30pm — 12 Comments

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