Professional Community for Car Dealers, Automotive Marketers and Sales Managers
vAuto is officially entering the new-car market. The company said Wednesday it is launching an inventory management and pricing system for dealers’ new-car departments that aims to boost sales, profitability and transparency.
Through this new tool — called Conquest — dealers have “a new way to win in new vehicles,” where they can simultaneously lift sales and profits while fostering greater clarity and less confusion for consumers, said vAuto founder Dale Pollak.
Added by Ed Brooks on December 19, 2013 at 11:50am — No Comments
FOR IMMEDIATE RELEASE
vAuto and AutoTrader.com’s Trade-in Marketplace™ Give Dealers More Power to Acquire Used Vehicle Inventory
OAK BROOK, IL – August 27, 2012 – AutoTrader.com and vAuto announce the integration of AutoTrader.com’s Trade-In Marketplace (TIM) into vAuto’s suite of inventory management tools. Integrating TIM with vAuto enables dealers to efficiently acquire more trade-ins and deliver a more market-transparent and customer-satisfying appraisal…Continue
Added by Ed Brooks on August 27, 2012 at 8:58am — No Comments
Search Engine Land Reports: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
" As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer."
The past few months - and the past week in particular - have brought a number of changes to Facebook. Facebook users have been grumbling about 'Timeline'. As HubSpot points out, one effect of 'Timeline' is "The life of a status update is diminishing. Fast." So your content, posted for free, will be seen by fewer of your fans.…
I came across this post this morning on Search Engine Watch - New Killer Facebook Broad Targeting Options. One of the broad options is an "Auto Intender" category.
The name is a bit of a head scratcher at first blush, but as you can imagine (and…
My friend Larry Bruce posted “Why ZMOT is BS” onto a number of sites. Of course this immediately drew the ire of the ZMOT advocates. I contend both sides are right, and also wrong.
What is ZMOT?
ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled…Continue
Dale Pollak has begun recording his webinars. Access them at your convenience here: http://www.vauto.com/company/news-resources/webinars.aspx
Added by Ed Brooks on November 24, 2010 at 7:56am — No Comments
There's an interesting story just released on SocialMediaToday that asks the question "Does Facebook mean the end of the micro-site?"
The auto industry has recognized the used car department as the cornerstone of variable profitability. However, there are significant challenges facing dealers today due to a more transparent, Internet-driven marketplace. Dale Pollak, a leading used car expert and best selling author, will present Pixel Management, conditions and metrics necessary for effective used car on-line merchandising.…
Added by Ed Brooks on August 15, 2010 at 11:42am — No Comments