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Ed Brooks's ADM Blog (14)

vAuto Expands Into New-Car Inventory Management & Pricing Space with Conquest

vAuto is officially entering the new-car market. The company said Wednesday it is launching an inventory management and pricing system for dealers’ new-car departments that aims to boost sales, profitability and transparency.

Through this new tool — called Conquest — dealers have “a new way to win in new vehicles,” where they can simultaneously lift sales and profits while fostering greater clarity and less confusion for consumers, said vAuto founder Dale Pollak.

“Conquest…

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Added by Ed Brooks on December 19, 2013 at 11:50am — No Comments

AutoTrader.com and vAuto announce the integration of AutoTrader.com's Trade-In Marketplace (TIM)

FOR IMMEDIATE RELEASE

vAuto and AutoTrader.com’s Trade-in Marketplace™ Give Dealers More Power to Acquire Used Vehicle Inventory

OAK BROOK, IL – August 27, 2012 – AutoTrader.com and vAuto announce the integration of AutoTrader.com’s Trade-In Marketplace (TIM) into vAuto’s suite of inventory management tools. Integrating TIM with vAuto enables dealers to efficiently acquire more trade-ins and deliver a more market-transparent and customer-satisfying appraisal…

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Added by Ed Brooks on August 27, 2012 at 8:58am — No Comments

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Search Engine Land Reports: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
" As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer."

Added by Ed Brooks on May 30, 2012 at 7:03am — 3 Comments

The Real Used Car Death Spiral

While looking over an upcoming conference agenda, I noticed a bullet point on a speaker’s agenda: Winning pricing strategies -avoiding the death spiral of pricing to market average.





This…

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Added by Ed Brooks on May 9, 2012 at 10:00am — 11 Comments

The End of FREE Facebook Marketing?

The past few months - and the past week in particular - have brought a number of changes to Facebook. Facebook users have been grumbling about 'Timeline'. As HubSpot points out, one effect of 'Timeline' is "The life of a status update is diminishing. Fast." So your content, posted for free, will be seen by fewer of your fans.…

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Added by Ed Brooks on March 2, 2012 at 8:32am — 1 Comment

Facebook adds 'Auto Intender' category - Big News?

I came across this post this morning on Search Engine Watch - New Killer Facebook Broad Targeting Options. One of the broad options is an "Auto Intender" category.

The name is a bit of a head scratcher at first blush, but as you can imagine (and…
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Added by Ed Brooks on February 21, 2012 at 5:33am — 3 Comments

ZMOT is the Stupidest, Most Brilliant Idea Ever!

 My friend Larry Bruce posted “Why ZMOT is BS” onto a number of sites. Of course this immediately drew the ire of the ZMOT advocates. I contend both sides are right, and also wrong.

What is ZMOT?

ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled…

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Added by Ed Brooks on November 27, 2011 at 6:03am — 24 Comments

Today's Salespeople Suck!

Today's Salespeople Suck!

A few weeks ago I was involved in a discussion on another website where the statement was made, “we do know there there's a dearth of talent on the floor”. My brain (fairly or unfairly) translated this into “today’s salespeople suck”. The post then went on to theorize…
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Added by Ed Brooks on August 1, 2011 at 8:27am — 38 Comments

Five things social media can't do for your dealership...

Five things social media can't do for your dealership...

 

So I'm reading Econsultancy this…

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Added by Ed Brooks on July 28, 2011 at 5:52am — 2 Comments

WOW - "80% Use Smartphones To Car Shop"

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I just read this story on MediaPost.com, "80% Use Smartphones To Car Shop". That is a HUGE number. The post discussed a "study by mobile ad network Greystripe based on data collected from 851 mobile users over a three-month… Continue

Added by Ed Brooks on April 6, 2011 at 4:03pm — 29 Comments

Miss the last Dale Pollak webinar? Watch it anytime you want here!

Dale Pollak has begun recording his webinars. Access them at your convenience here: http://www.vauto.com/company/news-resources/webinars.aspx

Added by Ed Brooks on November 24, 2010 at 7:56am — No Comments

Does Facebook Mean the Death of the Micro-Site?

There's an interesting story just released on SocialMediaToday that asks the question "Does Facebook mean the end of the micro-site?"



It delves into the Nissan Master the Shift lifestyle marketing campaign's shift from micro-site to… Continue

Added by Ed Brooks on August 22, 2010 at 11:11am — 7 Comments

Facebook Profile Pages Becoming Irrelevant - What does this mean for Dealership marketing?

Yesterday the great website ReadWriteWeb.com released an observation and a quick study to back it up. The upshot is people rarely visit Facebook pages - even the pages of close friends. Facebook has become all about the Live Feed. Think of it as Twitter without the… Continue

Added by Ed Brooks on August 17, 2010 at 4:44am — 9 Comments

Pixel Management Webinar Presented by Dale Pollak - Aug 23

The auto industry has recognized the used car department as the cornerstone of variable profitability. However, there are significant challenges facing dealers today due to a more transparent, Internet-driven marketplace. Dale Pollak, a leading used car expert and best selling author, will present Pixel Management, conditions and metrics necessary for effective used car on-line merchandising.…

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Added by Ed Brooks on August 15, 2010 at 11:42am — No Comments

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