ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
FOR IMMEDIATE RELEASE
vAuto and AutoTrader.com’s Trade-in Marketplace™ Give Dealers More Power to Acquire Used Vehicle Inventory
OAK BROOK, IL – August 27, 2012 – AutoTrader.com and vAuto announce the integration of AutoTrader.com’s Trade-In Marketplace (TIM) into vAuto’s suite of inventory management tools. Integrating TIM with vAuto enables dealers to efficiently acquire more trade-ins and deliver a more market-transparent and customer-satisfying appraisal…Continue
Added by Ed Brooks on August 27, 2012 at 8:58am — No Comments
Search Engine Land Reports: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
" As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer."
The past few months - and the past week in particular - have brought a number of changes to Facebook. Facebook users have been grumbling about 'Timeline'. As HubSpot points out, one effect of 'Timeline' is "The life of a status update is diminishing. Fast." So your content, posted for free, will be seen by fewer of your fans.…
I came across this post this morning on Search Engine Watch - New Killer Facebook Broad Targeting Options. One of the broad options is an "Auto Intender" category.
The name is a bit of a head scratcher at first blush, but as you can imagine (and…
My friend Larry Bruce posted “Why ZMOT is BS” onto a number of sites. Of course this immediately drew the ire of the ZMOT advocates. I contend both sides are right, and also wrong.
What is ZMOT?
ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled…Continue
Dale Pollak has begun recording his webinars. Access them at your convenience here: http://www.vauto.com/company/news-resources/webinars.aspx
Added by Ed Brooks on November 24, 2010 at 8:56am — No Comments
There's an interesting story just released on SocialMediaToday that asks the question "Does Facebook mean the end of the micro-site?"
The auto industry has recognized the used car department as the cornerstone of variable profitability. However, there are significant challenges facing dealers today due to a more transparent, Internet-driven marketplace. Dale Pollak, a leading used car expert and best selling author, will present Pixel Management, conditions and metrics necessary for effective used car on-line merchandising.…
Added by Ed Brooks on August 15, 2010 at 11:42am — No Comments