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Erin Ryan's ADM Blog (54)

Why Scheduling from Facebook is Important

Facebook Scheduler

There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.

Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you…

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Added by Erin Ryan on October 20, 2014 at 4:30pm — No Comments

What You Need to Know About Local Awareness Facebook Ads

Local Awareness Facebook Ads

Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.

Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make…

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Added by Erin Ryan on October 20, 2014 at 7:30am — No Comments

How Your Facebook Page Can Thrive Despite the Death of Facebook Organic Reach

Facebook Dislike

Facebook organic reach is dead…sort of.

There seems to be a lot of talk  in the social media marketing world about the death of Facebook organic reach without a better…

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Added by Erin Ryan on June 16, 2014 at 7:53am — 14 Comments

Why You Should Watch #GetYourSocialOn: A New Segment on Auto Dealer LIVE

Get Social!

There is a lot of pressure on dealerships to get started with social media. Many Internet Managers and employees are left with handling the brand’s social presence on top of their current position, usually forcing social media to be on the back burner. This is a huge mistake.

Some of the employees who are…

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Added by Erin Ryan on May 21, 2014 at 12:41pm — No Comments

"Total Likes" for Posts Now Showing Under Facebook Page Notifications

Facebook

Facebook is always evolving. As it’s being developed (by hundreds of developers across the world), not every change is publicly announced. Instead, most changes simply abruptly appear on Facebook.

One of the most recent changes that may have gone unnoticed is the newly added “total likes” for posts, now displayed under the…

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Added by Erin Ryan on April 21, 2014 at 7:03am — No Comments

LaFontaine Automotive Group Turns Cars into Adoptable Cats for April Fools’ Day #CatMode

cat mode website

While the entire Internet is buzzing today with April Fools jokes and gags, there is one dealership that is putting today’s fun to good use. The LaFontaine Automotive Group decided to take part in the day by turning their inventory images into pictures of cats.

Not only is this a great idea since the Internet LOVES cats, but they too have upped the cleverness…

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Added by Erin Ryan on April 1, 2014 at 10:00am — No Comments

Farewell to Automatically Promoting New Page Posts on Facebook

In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.

Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote…

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Added by Erin Ryan on March 24, 2014 at 6:28am — 2 Comments

An Introduction to Facebook’s New ‘Business Manager’ Tool

Facebook Business Manager

Marketers have been waiting for the day when Facebook would create a tool that could ease the ability to access client Facebook Pages. Now, that day is finally coming. Business Manager is a platform intended for brands and agencies to access data and allows marketers to apply information from one location.

What is Facebook’s Business…

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Added by Erin Ryan on March 17, 2014 at 9:54am — 2 Comments

Businesses Can Now Schedule Promoted Posts on Facebook

Calendar

There are many different ways a business can use Facebook Ads, from multiple automated ads to boosting individual posts. But the newest form of post page engagement is by scheduling them in advance.

If you use Facebook pages, you may have noticed that some of your posts that were scheduled seemed to have not gone out in the past few days or display an error. This is most likely due to the recent upgrade Facebook has made to its…

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Added by Erin Ryan on March 13, 2014 at 4:37am — 2 Comments

Facebook’s 2014 Newsfeed Redesign is Subtle

facebook newsfeed redesign

Yet again, we are looking at new changes to the Facebook Newsfeed. This time last year, Facebook showed off a concept redesign and overhaul of its look to users. This time around, however, there won’t be too much of a noticeable difference.

Yet with every change to social networks, especially Facebook, as a digital marketing company or Facebook user,…

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Added by Erin Ryan on March 7, 2014 at 7:42am — 6 Comments

Why the Facebook Fraud Video is Not Completely Accurate

Facebook Fraud Video Inaccurate

The Facebook Fraud video has gone viral. If you haven’t had the chance to see it for yourself, be sure to check it out:…

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Added by Erin Ryan on February 12, 2014 at 5:30am — 2 Comments

What You Can Do While the Facebook Scheduler is Temporarily Broken

Facebook Scheduler is Temporarily Broken

As an Internet Marketer, many may not know that Facebook’s algorithm prefers its users to use their features, like the Facebook scheduler for Facebook Pages.

However, today there seems to be a glitch happening and for the time being Facebook Scheduler seems to be broken.

There have been some issues with the dates…

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Added by Erin Ryan on February 6, 2014 at 8:00am — 1 Comment

What does People Talking About This on Facebook Really Mean?

People Talking About This Facebook

If you are a Facebook page manager or owner you are probably wondering what “people talking about this” really means as it continuously fluctuates day to day, week to week.

If you do not know where this is located on your page, just look next to the people who have liked the page and a number with the words people talking about this…

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Added by Erin Ryan on February 5, 2014 at 12:00pm — No Comments

A Social Media Checklist for Beginners (Infographic)

http://wrs8a3ki8zth7aut28u4yi107g.wpengine.netdna-cdn.com/wikiblog/wp-content/uploads/sites/2/2014/01/checklist.jpg

I want to take a little time for all you beginners out there in the great big social world. There are a lot of places you can turn to for advice when you’re starting your digital marketing careers, and it can get a bit overwhelming at times. We want to make sure we take a little time every now and again to acknowledge that some of you may not be social superstars just yet.…

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Added by Erin Ryan on January 28, 2014 at 4:43am — No Comments

Three Big Pinterest Expansions

Guess who is already back in the headlines making waves in the social media marketing world? It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the table. Let’s take a look at what they are and what…

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Added by Erin Ryan on January 27, 2014 at 10:00am — 2 Comments

Is Your Social Media Focused on the Right Numbers?

Numbers

 

I’ve been talking to a lot of people about social media, and I’ve come to realize that some people have lost sight of the real goal of social media marketing. That is to say, they have completely forgotten about the “marketing”…

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Added by Erin Ryan on January 6, 2014 at 11:52am — No Comments

The Epidemic of Misused Hashtags

 

The Epidemic of Misused Hashtags

There has been a growth in what used to be simply known as a pound sign, the hashtag, what it is more commonly known as today, has become a relevant hyperlink that can connect like-minded people when used repeatedly. Unfortunately, some people misuse hashtags in a…

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Added by Erin Ryan on December 21, 2013 at 8:22am — No Comments

Social Media and the Christmas Break

Social Media Christmas

Today I’d like to write a little public service announcement to all of you social media marketers out there in the world. Christmas is nearly here, which of course you know, but a lot of people aren’t considering that the holiday falls in the middle of the week this year. That means…

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Added by Erin Ryan on December 20, 2013 at 7:00am — No Comments

Facebook Unleashes Combo Like-Share Button

Last month, Facebook announced a new like share button, a strategy for the social network to help facilitate the spread of content through the web…even more than they already do.

The strategy revolved around the new Like-Share combo button, a button that is literally just the Like and Share buttons merged together in one…

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Added by Erin Ryan on December 16, 2013 at 5:00am — 3 Comments

What Hurts Your Social Posts? Turns Out, Spelling Matters

SPelling Social Media

What determines social media success? There are a lot of factors, and every single one is important. Of course we always talk about what kind of content your audience is expecting and the best ways to deliver that content across all platforms, but sometimes we have to delve a little deeper than that to succeed. That is why…

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Added by Erin Ryan on December 11, 2013 at 6:46am — No Comments

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