Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
In an ideal world, dealers would be able to market all of their vehicles equally without biases, but that's simply not the case. You may have too many of one particular model. There can be incentives from the OEM on specific vehicles. Then, there's the dreaded "leftover" vehicles that are still sitting…Continue
Added by Matthew Kolodziej on December 4, 2014 at 2:30pm — No Comments
Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.
Are you ready for the new Google Maps? Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.
Google made their new Maps product public this week, and the changes are fairly substantial. The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …Continue
When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…Continue
Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments
You have Google Analytics implemented across all your dealer group's sites. You know that data based analysis grows more important to your dealership management teams and the decisions they make every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at the last Digital Dealer conference in Orlando. But you're not sure how to…Continue