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Ron Harber's ADM Blog (19)

What's behind GM's $3 billion global media buying review?



U.S. budgets may also be trimmed…

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Added by Ron Harber on August 30, 2011 at 9:56am — No Comments

Mobile to Become a $1 Billion Business in the U.S. Next Year

NEW YORK (AdAge.com) -- Mobile is red hot this year, but it still won't be a billion-dollar ad business in the U.S. until 2011, according to new eMarketer…

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Added by Ron Harber on October 19, 2010 at 2:50pm — No Comments

Forget Off-Target Ads (Great Behavioral Targeting Article - Smart Ad Spending)

ADOTAS – Behavioral, geographic and demographic targeting have been taboo for too long. You’ve most likely heard that the IAB has created the “Privacy Matters” campaign to educate consumers on targeted ads and quell the fears of privacy groups that have misunderstood the methods behind ad…

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Added by Ron Harber on September 21, 2010 at 4:58pm — No Comments

Dealers lament suicide of California colleague

Sad story folks...



Bradford Wernle

Automotive News

October 26, 2009 - 12:01 am ET



Auto dealers reacted with shock to the apparent suicide of Bob Swift, owner of Swift Dodge in Sacramento, Calif.



Swift died Wednesday, Oct. 21, at his home from what The Sacramento Bee reported as a self-inflicted gunshot wound. The newspaper cited an El Dorado County Sheriff's Office report.



Swift, the son of deceased California dealer Chuck… Continue

Added by Ron Harber on October 26, 2009 at 9:02am — No Comments

How Can Auto Industry Tap in to Mobile-Device Marketing?

Source: Auto Remarketing

LAS VEGASThe ever-growing presence of mobile phone technology — and many consumers' penchant to stay connected at all times — presents auto marketers with unique opportunities to expand their reach of potential customers, connect with… Continue

Added by Ron Harber on October 22, 2009 at 9:16am — 3 Comments

Massive Pain Drives Massive Adoption of Online Media In Auto Industry

Posted by Jay Friedman on October 18, 2009 at 01:08 PM PDT

Yeah, the whole economy tanked in the last year. Banking and housing led the way but autos may have been the hardest hit vertical other than the American individual itself.For context:



- Auto sales were the lowest in sheer volume in 27 years

- Auto sales were the lowest in… Continue

Added by Ron Harber on October 20, 2009 at 10:20am — No Comments

Big Three get image boost

Scott Burgess / The Detroit News





An overwhelming percentage of new-car buyers said they would consider a vehicle made by Detroit's Big Three, according to a survey released Wednesday by the Consumer Reports National Research Center.



The nationwide survey found that 81 percent of new-car… Continue

Added by Ron Harber on September 3, 2009 at 8:00am — No Comments

9/18/09: The Day Advertising Changed Forever



I've often wondered when, or even if -- interactive advertising would have its Lemon Moment. I'm referring to the day when the classic Volkswagen ad first appeared.



If you aren't familiar with the ad, it was a fairly stark print piece. It featured the VW Beetle on a white background with the word "Lemon" written under it. The copy told the story: the particular car in… Continue

Added by Ron Harber on September 1, 2009 at 9:02am — 1 Comment

Creativity in the Service Department

Creativity in the Service Department

A few weekends ago I took my vehicle in for routine service at the local dealer. As expected they greeted me in front of the service bay, opened the door for me even offered me a cup of coffee. During the check in process they asked me for my e-mail address and cell phone number and proceeded to inform me that they would "contact" me when my car was ready to be picked up.



3 hours later I… Continue

Added by Ron Harber on June 18, 2009 at 11:56am — 2 Comments

In Advertising, Consistency Pays Off

Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand

By Steve McKee



I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous.

I… Continue

Added by Ron Harber on May 19, 2009 at 4:17pm — No Comments

Video Dealer Ads Maximize Brand with Local Consumers on kbb.com

Generate Local Brand Awareness, Increase Sales with Video and Dealer Showcase Ad Package



IRVINE, Calif., March 24 /PRNewswire/ -- Kelley Blue Book, www.kbb.com, the leading provider of new- and used-vehicle information and premier partner for Internet marketing solutions, today announces the ability for dealers to promote themselves to local, in-market vehicle shoppers via video on the company's top-rated Web site, kbb.com. Each 30 second, roll-over expanding… Continue

Added by Ron Harber on March 24, 2009 at 9:30am — No Comments

Kelley Blue Book has gone mobile



New newest addition to the KBB family…If you are currently a showcase customer, your dealership and a Google map link will appear in the buyer connect section in the advertising territory that your dealership owns!





Example: If you are in Tulsa Oklahoma and you book out a Toyota, Honda, Ford, Lincoln my friends in Bartlesville Oklahoma will appear on the top on the list even though they are 50+ miles away. Pretty… Continue

Added by Ron Harber on March 4, 2009 at 7:56am — No Comments

I am optimistic that things will get better



February is behind us and a new month is here, for some of you this brings a sigh of relief, for others it is dreadful. I took this picture this morning on my way into the office and wanted to share a few memories. I am certain that all of you can relate to this in one way or another.



These signs in front of HUGE empty lots that cars once filled just kills me...I recall on weekends driving by this dealership and seeing balloons,… Continue

Added by Ron Harber on March 2, 2009 at 1:42pm — No Comments

The Power of the Web - Ironically published on April 1st...



This might as well have been published today!




Selling online advertising for KBB has afforded me the opportunity to meet hundreds of dealer professionals across the nation. My job requires me to deal with the Principle or the GM. Unfortunately in the past 10 months I have had many of my customers close the doors. Feel like a part of America closes every time I hear of a dealer closing their doors, to not take it personal… Continue

Added by Ron Harber on February 10, 2009 at 11:00am — No Comments

Down economy leads to more time spent online Harris Interactive, a leading market research firm, says on a daily and weekly basis Americans are spending more time online. They attribute the increase …

Down economy leads to more time spent online

Harris Interactive, a leading market research firm, says on a daily and weekly basis Americans are spending more time online. They attribute the increase to a large percentage of the unemployed using the Internet to research jobs or educational opportunities, and to adults checking international and national news sites more frequently for updated economic news. For marketers, a steady increase in… Continue

Added by Ron Harber on February 5, 2009 at 7:23am — No Comments

Arizona Market



Friends and Acquaintances in the ADM community



I am very pleased to announce that as of January 1, 2009 I am the Kelley Blue Book Media Advertising Sales Rep for the Arizona Market. For several months now I have fought to have this market added to my territory, now it’s all mine.



My dealer partners who are current advertisers know that KBB offers “Exclusive” advertising “local market” advertising on the # 1 visited… Continue

Added by Ron Harber on January 15, 2009 at 10:26am — No Comments

Cool dealer website!

This is an absolutely awesome looking website!



http://www.parkplacetexas.com/

Added by Ron Harber on January 13, 2009 at 9:30am — 2 Comments

Got Video Folks??

In the sea of boring static banners, stale color schemes, and poorly written marketing messages, it is becoming more clear that dealers who are prepared to showcase their stores with video are standing out in the crowd. Most dealers would agree, if you’re a halfway decent operation you already have compelling TV spots you’ve used to brand your store locally for years. Why not utilize those same assets coupled with the power of the internet to help drive more qualified internet… Continue

Added by Ron Harber on October 24, 2008 at 4:00pm — No Comments

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