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Jon Lamb's ADM Blog (9)

The Best Defense Against Getting Conquested is an Aggressive Offense

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car…

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Added by Jon Lamb on July 23, 2014 at 1:40pm — 2 Comments

You Shouldn't Buy Your Suits at Walmart

There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for the kids all in the same place saves time and often saves money as well. However, there are lines that shouldn't be crossed. If you're looking for something as…

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Added by Jon Lamb on July 10, 2014 at 1:13am — 5 Comments

Cleanse and Append: The Keys to Marketing to Your Customer Database

Accuracy.

There, I said it. Within that one word lies the keys to unlocking the true potential of the customer data you have available to you. If you have the most accurate data, you'll be able to craft marketing, conquest, and retention campaigns that will boost your business faster than anything…

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Added by Jon Lamb on July 1, 2014 at 2:57am — No Comments

Conquest is Great, but Connect with Your Own Customers First

Conquest sales can be exhilarating. Let's face it, there's something medieval, even carnal about the concept of taking sales from your competitors. Even the action itself has an incredible name. "Conquest" - it sounds epic and it's something that we all want to do.

It's more than that,…

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Added by Jon Lamb on June 27, 2014 at 7:31pm — 1 Comment

Fall Conferences Coming. Which Should Dealers Attend?

The end-of-the-year push is almost upon us. The industry has seen an increase in the number of educational and networking events over the last couple of years that has made it both amazing to have the choices and challenging to decide where to spend the money.

The fall conference season is…

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Added by Jon Lamb on June 22, 2014 at 12:56am — No Comments

Adopting a Holistic View for Your Digital and Traditional Marketing

If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It…

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Added by Jon Lamb on June 17, 2014 at 1:12am — 1 Comment

If You Can't Measure It, You Should Question Whether or Not You Should Even Be Doing It

There is a ton of confusion out there when it comes to digital and traditional marketing. Despite the rise of the "savvy dealer" over the last few years, it is still clear that many of the offerings companies are putting out there focus on intangible results.

Don't get me wrong. I know that there are…

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Added by Jon Lamb on June 8, 2014 at 2:03am — No Comments

Marketing to Your Customer Database is Like Baking a Great Muffin

There are muffins, and there are great muffins. The kind we get our of a plastic package from a vending machine or at a continental breakfast at a hotel usually meets the hunger requirements, but it's usually not exceptionally enjoyable. Compare that to a muffin from your favorite bakery and the experience can…

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Added by Jon Lamb on June 5, 2014 at 6:22am — No Comments

The Necessary Shift from #BigData to #BetterData

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.

In the automotive…

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Added by Jon Lamb on May 30, 2014 at 6:00am — 3 Comments

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