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Britt Hoffmann's ADM Blog (3)

The 3 Hopes of Automotive Marketing

You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:

  1. Hope that someone will see your name.
  2. Hope that person needs and wants what you’re selling.
  3. Hope your call to action moves the person to reach out to learn more and purchase.

Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…

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Added by Britt Hoffmann on January 13, 2014 at 10:11am — No Comments

FWD: Eight Email Failures (And Questions For Those That Want To Do Better)

Most blog posts you'll see from me are my words. However, I find myself quoting Seth Godin a lot lately. After all, he is one of the best marketing minds today. So I thought I'd share the latest since its relevant to automotive…

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Added by Britt Hoffmann on December 11, 2013 at 11:58am — No Comments

"In A Crowded Marketplace, Fitting In Is Failing..."

..."In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin



Wise words…

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Added by Britt Hoffmann on November 19, 2013 at 9:05am — No Comments

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