Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Jim Radogna's ADM Blog (29)

When Do Not Call Really Does Mean Do Not Call

The National Do Not Call Rules (DNC) have been around for quite a while but I find that a surprising number of dealership employees think that the rules don’t apply to them. I often hear statements like “Hey, we’re not telemarketers, we’re just doing follow-up”. Unfortunately, it’s not that simple. So I thought it…

Continue

Added by Jim Radogna on June 16, 2013 at 3:24pm — 3 Comments

Using Questionable Reputation Management Tactics Is Risky Business

There’s no doubt that it takes a lot of hard work and dedication to maintain your online reputation, and it may be tempting to look for ways to ease the burden. One way is to hire a company that specializes in reputation management. There are plenty of companies out there that offer seemingly quick and easy…

Continue

Added by Jim Radogna on March 24, 2013 at 6:03pm — No Comments

10 Things to Consider Before You Blow Off the Idea of Transparency

Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising practices that they’ve been using for decades.

The problem is that the game has changed…

Continue

Added by Jim Radogna on March 17, 2013 at 12:30pm — 7 Comments

Pay Plan Pitfalls

California recently joined New York in requiring that all sales commission pay plans be in writing. This may seem like common sense since many dealers realize that from a legal and practical standpoint, all commission agreements should be in writing whether it’s required or not.

Even if you already…

Continue

Added by Jim Radogna on February 12, 2013 at 6:30pm — 1 Comment

10 Advertising Guidelines That Every Dealer Should Be Familiar With

There’s no doubt that the right advertising program can make you plenty of money.

But as they say, it’s not how much money you make but how much you get to keep that counts. Auto dealers are a favorite target of regulators hunting for advertising…

Continue

Added by Jim Radogna on February 2, 2013 at 6:00pm — 4 Comments

Digital Dealer Compliance

Dealership compliance concerns have traditionally focused primarily on the sales and finance processes. However, the unprecedented growth of digital marketing, social media, and online reputation management has invited new regulations and created additional legal…

Continue

Added by Jim Radogna on January 12, 2013 at 6:00pm — 2 Comments

Is Your Information Safeguards Plan Keeping Up With Technology?

In the course of day-to-day business, dealerships collect personal information from consumers, including names, addresses, and phone numbers; bank and credit card account numbers; income and credit histories; and Social Security numbers.

The…

Continue

Added by Jim Radogna on January 9, 2013 at 5:30pm — 2 Comments

AutoCon2012 Workshop - Dealer Compliance in a Digital Age

I thought ADM members would like to have access to as many of the AutoCon presentations as possible, so here's my contribution:

AutoCon2012 Workshop - Dealer Compliance in a Digital Age

Staying…

Continue

Added by Jim Radogna on September 20, 2012 at 8:58pm — 2 Comments

Transparency is Not a Dirty Word

Shortly after I began writing this post, an article popped up on my Google Alerts about another dealer group, accused of deceptive marketing by their state attorney general’s office, having to pony up a six-figure settlement. Not surprising at all, I’m used to seeing these types of articles on a…

Continue

Added by Jim Radogna on May 12, 2012 at 9:00pm — 21 Comments

Why is the FTC Messing With Dealers?

Since the news broke earlier this week about the FTC citing 5 auto dealers for deceptive advertising, I’ve been asked a number of questions by folks in the industry. Here’s my take on the situation:

 

What’s the big deal about advertising that the dealership will pay off a trade-in no matter what…

Continue

Added by Jim Radogna on March 17, 2012 at 12:00pm — 11 Comments

The Hidden Danger of Text Message Marketing

 

Text Message Marketing Compliance Dangers for Car Dealers

 

Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…

Continue

Added by Jim Radogna on October 22, 2011 at 10:30am — 10 Comments

Is That IPad Giveaway Legal?

Sweepstakes, contests, and giveaways have become increasingly popular among dealerships. These promotions can be a great way to get word out about your company, increase your social media presence and develop leads. However, entry into a poorly considered sweepstakes or contest can be a trap for the unwary dealer. These promotions are governed by a variety of federal and state laws as well as social networking sites’ terms of service. The FTC receives thousands of complaints from consumers…

Continue

Added by Jim Radogna on October 3, 2011 at 5:55pm — No Comments

Be Careful When Using Social Media in Hiring Decisions

It’s no secret that auto dealerships have frequently been forced to defend themselves against discrimination claims by employees and agencies such as the Equal Employment Opportunity Commission. As a result, many dealers have instituted comprehensive human resources programs to avoid potential problems. However, new technology brings new challenges.

 

As the use of social media grows, more and more dealerships are using the internet to screen potential employees. Many managers…

Continue

Added by Jim Radogna on August 29, 2011 at 11:18am — No Comments

Does Your Social Media Policy REALLY Protect Your Dealership? (You DO Have One, Right?)

Chances are, since you’re reading this post, your dealership or company is involved in social media. That’s good - it’s hard to imagine how difficult it will be moving forward for organizations that have not embraced social networking. Although Social Media is relatively new (and certainly exciting), its meteoric growth has unfortunately caught the early attention of the legal powers-that-be.

Despite the widespread use and misuse of social networking at work, 45 percent of all…

Continue

Added by Jim Radogna on July 27, 2011 at 4:27pm — 3 Comments

4 Social Media Legal Issues Dealers Can’t Afford to Ignore

It was bound to happen. The tremendous growth of digital marketing and social media was an invitation for government regulation. For instance, the Federal Trade Commission recently updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. Federal and state regulators are taking the position that social media is not a loophole for deceptive marketing practices and are actively enforcing and cracking down on social media deception.…

Continue

Added by Jim Radogna on June 26, 2011 at 6:00pm — 4 Comments

Who’s Writing Your Online Ads?

I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner”.  Upon further investigation, I discovered that the “one owner” was a rental car company.

 

Even though the “one owner” statement may have been technically true, the description of the vehicle blew my mind: “With just one previous owner, who treated this vehicle like a member of the family, you'll really hit the jackpot when you drive home…

Continue

Added by Jim Radogna on May 20, 2011 at 5:38pm — No Comments

Reputation Management Is Not Rocket Science

There are a number of good reasons for operating an ethical and legally compliant dealership, not the least of which is staying out of a courtroom.  Perhaps the most important - and most often overlooked - reason is increased customer satisfaction.  There are times when an employee may feel that he or she came out the winner by bending the rules a little, but what about the dealership’s reputation?  What about the customers who were mislead?  It seems like there might be some losers in the…

Continue

Added by Jim Radogna on May 8, 2011 at 11:15am — 3 Comments

When Little Complaints Become Big Problems

The vast majority of dissatisfied customers who threaten to call an attorney never do. For the few that follow through, the results can be devastating. While it’s true that many customers’ complaints have little or no merit, there can be a real danger if the wrong plaintiff’s attorney gets involved.

 

You may be thinking “we have lawyers of our own and insurance for that sort of thing, so bring it on”. Well, here’s the problem: many lawsuits that stem from seemingly…

Continue

Added by Jim Radogna on February 20, 2011 at 4:11pm — No Comments

You Can Train Me Now or You Can Train Me Later

Employee training can cost a lot of money. Not training your employees can cost even more. In lawsuits, courts and regulatory agencies sometimes impose after-the-fact training requirements in addition to large monetary penalties. Consider these actual cases:



A dealership faced a wide range of complaints, including failure to disclose material defects and misrepresenting sales and extended service contract prices, and was ordered to pay $1.5 million in restitution to victims, plus… Continue

Added by Jim Radogna on January 30, 2011 at 5:38pm — No Comments

Is Your Website Provider Watching Your Back?

As I read through dealer websites, I’m often surprised at how many advertising violations I find. You would think that website providers would make sure that this doesn’t occur, right?

You should never assume that the company that creates and maintains your website follows all the laws and regulations governing advertising compliance. State advertising laws vary and the responsibility for compliance lies with the dealership, not the vendor. Here are some examples of what I’ve run into…

Continue

Added by Jim Radogna on December 19, 2010 at 2:58pm — 1 Comment

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

4. QR Codes - Untapped Potential?

Posted by Heather Gallay on September 30, 2014

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service