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Gregg Manson's ADM Blog (3)

Sell Like Wal-Mart

Dealership service departments are catching on. They’re beginning to retail like some of the best in the world. 

They’re making tire sales an integral part of their service model. They’re marketing to all makes and models. They’re making sure every vehicle, even quick lube customers, receives a multi-point inspection. They’re marketing and promoting services to wider audiences, all aimed at servicing more consumers better to earn and to keep more business for the…

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Added by Gregg Manson on June 17, 2014 at 9:22am — No Comments

Advisors Who Read Minds

By Gregg Manson 

If advisors could read service customers minds, time would be saved, customers’ needs more accurately addressed, and service sales, CSI and retention would all improve. 

Advisors who read minds know that every customer pulling into the drive has on his or her mind that day: 

  1. What do I need or what is wrong with my car?
  2. How much is it going to cost?
  3. When can I get my car back? 

Ability to address these questions in…

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Added by Gregg Manson on June 3, 2014 at 1:00pm — No Comments

Modern Service Realities

Here are three important realities every service staff needs to embrace today:  

  1. Customers bring the same set of basic questions with them to the service drive that they always have.
  2. Customers have a different set of expectations of what makes up service satisfaction than they did five…
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Added by Gregg Manson on May 19, 2014 at 2:37pm — No Comments

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