Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
With the latest Telephone Communications Protection Act (TCPA) rules settling into place, we’ve got to remember that not all texts are created equal.
Is your dealership’s texting up to snuff? Do what it takes to get there…because…Continue
Added by Aaron Hassen on October 15, 2013 at 6:52am — No Comments
No dealership (indeed, no business) can thrive on leads alone. It’s a team effort with follow-up as the true MVP. After all, follow-up turns those leads into ups and eventually closes the sale. But follow-up often feels like a waste of time. It’s all too easy for consumers to ignore or push aside the usual emails and voicemails from dealerships (assuming…
Added by Aaron Hassen on August 1, 2013 at 8:21am — No Comments
The results are in...Based on approximately 3.2 million chats consumers have had with dealers in 2013, these are the vehicles online shoppers are interested in most.
Contact At Once! released its semi-annual list of Most Chatted About Vehicles today, with the Toyota Camry on top for most dealer chats generated so far this year.…Continue
Added by Aaron Hassen on July 18, 2013 at 4:30am — No Comments
Millennials, who make up a large portion of current and future auto buyers (and influence even more), have serious purchase power. Yet they haven’t been buying as many new vehicles as that power suggests. Does…Continue
Added by Aaron Hassen on June 21, 2013 at 8:17am — No Comments
Today’s technology has changed our expectations. We want—demand—instant gratification. Admit it, you get irritated when it takes more than two seconds to load a Web page. For dealerships, this means the race is on.
Your auto shoppers want answers right here, right now. If you become known as someone who can’t provide that, you’ll “lose the race,” as Chris Hill, E-Commerce Director for Bill Jacobs Auto Group, states. After all, quick responses are an important…
How did I…Continue
Added by Aaron Hassen on April 3, 2013 at 11:08am — No Comments
Providers can now influence live conversations initiated through their services.
Contact At Once! is launching new integration capabilities in its chat platform that allows authorized partners to share key sales messaging and talking points with dealers while a chat is in progress. The first partner to create a plug-in for sharing real-time data in an ongoing chat is PureCars.…
Added by Aaron Hassen on February 7, 2013 at 6:40am — No Comments
Comprehensive Data of Live Chat Function will Enhance Automotive Customers’
Ability to Intelligently Connect with Car Shoppers
Dealer.com, a leading provider of digital marketing and operational products and services for the automotive industry, announced today that it has partnered with Contact At Once! to provide its automotive customers with greater visibility into the effectiveness of…Continue
Added by Aaron Hassen on February 6, 2013 at 8:30am — No Comments
First, Some Definition
If you asked any professional dealership salesperson they could quickly and clearly explain to you the difference between a lead and an Up. Leads are shopper submissions, which include contact information in return for a later follow-up. Leads have sometimes been oversold in terms of their value since leads grow cold rather…
Added by Aaron Hassen on January 23, 2013 at 9:51am — No Comments
Automotive Internet Directors Jim Flint of the John Eagle Auto Group, Chris Forsythe of David Stanley Chrysler, Bear Goodman of the Holmes Auto Group and Bob Glasser of JM Lexus describe the sales impact of adding live chat to their dealership websites.
For more information, please visit:…
Added by Aaron Hassen on November 16, 2012 at 5:30am — No Comments
#1: What's the difference between one live chat service and another?
#2: How difficult will it be to learn and implement chat at my dealership?
#3: What if we don't have the staff to answer chats?
#4: What kind of results can I expect from placing live chat on my dealership…
Added by Aaron Hassen on November 14, 2012 at 7:41am — No Comments
Managed chat is an answering option where dealers send incoming chat conversations to a chat answering service and receive lead information back via their CRM. The promise from some vendors is that a professionally staffed chat center can do a better job answering incoming chats than dealership personnel, whereby causing the dealership to miss fewer chats. Unbeknownst to many, most managed chat services actually CAUSE dealerships to miss out on chats. That is because most…Continue
Added by Aaron Hassen on October 20, 2012 at 4:30am — No Comments
The benefits of remarketing (or retargeting) for dealers cannot be overstated. Remarketing is the technique of having your dealership's ads displayed across a search network as prospects leave your dealership website and visit other sites within the search network. The way it works is that the prospect's IP address is noted and a cookie is attached to the prospect's browser. Then, for a set period of time, your dealership's ads are continually displayed to that prospect,…Continue
Added by Aaron Hassen on September 17, 2012 at 11:30am — No Comments
Contact At Once!, the leading provider of automotive chat solutions for dealers, OEMs and automotive advertising websites, received 2012 Automotive Website Awards (AWA) as a top rated automotive chat solution and as a winner in the Overall Product Satisfaction category at the annual AWA ceremony held this week in Las Vegas,…Continue
Added by Aaron Hassen on September 10, 2012 at 8:30am — No Comments
Inc. Magazine Ranks Company for Second Straight Year
ATLANTA, GA. August 22, 2012 – Contact At Once!, the software company that pioneered live chat in online advertising, today announced that it has again been named to Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies. It is the second year in a row the company has been ranked in the Inc. 500|5000, marking 3-year growth rates of 693% and 416%, respectively. Contact At Once! ranked in…Continue
Added by Aaron Hassen on August 22, 2012 at 4:30am — No Comments
Based upon more than 2,000,000 chat conversations conducted between consumers and dealers during the first half of 2012, Contact At Once! - the leading provider of automotive chat - is reporting the Top 10 Most Chatted About New Vehicles for the first half of 2012.
The list includes models from…Continue
Added by Aaron Hassen on August 20, 2012 at 11:00am — No Comments
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:
According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet…Continue
Added by Aaron Hassen on July 30, 2012 at 9:29am — No Comments
Maybe you’ve heard the buzz about car dealer chat and are ready to try it, but still aren’t sure how it would actually work in your own dealership. Oftentimes, confusion arises when managers start thinking through how chats will be answered, so let’s look at three available options for responding to incoming chat leads:
Sending out a monthly email newsletter is not only a cost-effective method for nurturing leads, but also keeps your dealership top-of-mind, builds trust and loyalty, and encourages the right buyers to engage with your sales team at the right time. According to the Marketing Sherpa 2012 Lead Generation Benchmark Report, “On average, organizations that nurture their leads experience a 45%…
Added by Aaron Hassen on June 7, 2012 at 12:34pm — No Comments