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Aaron Hassen's ADM Blog (42)

Dealers Beware: New Texting Regulations In Effect (7 Tips)

With the latest Telephone Communications Protection Act (TCPA) rules settling into place, we’ve got to remember that not all texts are created equal.

Is your dealership’s texting up to snuff? Do what it takes to get there…because…

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Added by Aaron Hassen on October 23, 2013 at 11:00am — 7 Comments

New Dataium, Cars.com Live Chat Study



Evidence building that in 2013 live chat is key to helping today's dealers sell more cars. The latest Dataium study which included Cars.com included findings such as:

  • Dealers with live chat generate 79% more leads
  • Chat prospects are 4x more likely to submit a lead
  • Shoppers who chatted from Cars.com were 17.5% more likely to visit…
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Added by Aaron Hassen on October 15, 2013 at 6:52am — No Comments

It’s a Follow-Up Game & Text Messaging Can Help



No dealership (indeed, no business) can thrive on leads alone. It’s a team effort with follow-up as the true MVP. After all, follow-up turns those leads into ups and eventually closes the sale. But follow-up often feels like a waste of time. It’s all too easy for consumers to ignore or push aside…

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Added by Aaron Hassen on August 1, 2013 at 8:21am — No Comments

Top 20 Most Chatted About Vehicles of 2013

The results are in...Based on approximately 3.2 million chats consumers have had with dealers in 2013, these are the vehicles online shoppers are interested in most.

Contact At Once! released its semi-annual list of Most Chatted About Vehicles today, with the Toyota Camry on top for most dealer chats generated so far this year.…

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Added by Aaron Hassen on July 18, 2013 at 4:30am — No Comments

Embracing the Mobile, Millennial Mindset

Millennials, who make up a large portion of current and future auto buyers (and influence even more), have serious purchase power. Yet they haven’t been…

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Added by Aaron Hassen on June 21, 2013 at 8:17am — No Comments

Time Kills Deals: How to Win the Race for More Shoppers

Today’s technology has changed our expectations. We want—demand—instant gratification. Admit it, you get irritated when it takes more than two seconds to load a Web page. For dealerships, this means the race is on.  



Your auto shoppers want answers right here, right now. If you become known as someone who can’t provide that, you’ll “lose the race,” as Chris Hill, E-Commerce Director for Bill Jacobs Auto Group, states. After all, quick responses are an important…

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Added by Aaron Hassen on May 20, 2013 at 1:34pm — 5 Comments

Who Uses Online Chat?

How did I…

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Added by Aaron Hassen on April 3, 2013 at 11:08am — No Comments

Contact At Once! Adds Real-Time Talking Points to Live Chat Platform

Providers can now influence live conversations initiated through their services.



Contact At Once! is launching new integration capabilities in its chat platform that allows authorized partners to share key sales messaging and talking points with dealers while a chat is in progress.  The first partner to create a plug-in for sharing real-time data in an ongoing chat is PureCars.…

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Added by Aaron Hassen on February 7, 2013 at 6:40am — No Comments

Dealer.com Partners with Contact At Once! to Embed Live Chat Into its Integrated Marketing and Operations Solution

Comprehensive Data of Live Chat Function will Enhance Automotive Customers’

Ability to Intelligently Connect with Car Shoppers

Dealer.com, a leading provider of digital marketing and operational products and services for the automotive industry, announced today that it has partnered with Contact At Once! to provide its automotive customers with greater visibility into the effectiveness of…

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Added by Aaron Hassen on February 6, 2013 at 8:30am — No Comments

Chat Leads vs. Chat Ups



First, Some Definition

If you asked any professional dealership salesperson they could quickly and clearly explain to you the difference between a lead and an Up. Leads are shopper submissions, which include contact information in return for a later follow-up. Leads have sometimes…

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Added by Aaron Hassen on January 23, 2013 at 9:51am — No Comments

VIDEO: Dealers Speak Out About Automotive Live Chat

Automotive Internet Directors Jim Flint of the John Eagle Auto Group, Chris Forsythe of David Stanley Chrysler, Bear Goodman of the Holmes Auto Group and Bob Glasser of JM Lexus describe the sales impact of adding live chat to their dealership websites.



For more information, please visit:…



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Added by Aaron Hassen on November 16, 2012 at 5:30am — No Comments

Answers to 5 Important Questions Dealers Ask About Live Chat

#1: What's the difference between one live chat service and another?

#2: How difficult will it be to learn and implement chat at my dealership?

#3:  What if we don't have the staff to answer chats?

#4: What kind of results can I…

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Added by Aaron Hassen on November 14, 2012 at 7:41am — No Comments

How Managed Chat Can Actually CAUSE Missed Chats!

Managed chat is an answering option where dealers send incoming chat conversations to a chat answering service and receive lead information back via their CRM. The promise from some vendors is that a professionally staffed chat center can do a better job answering incoming chats than dealership personnel, whereby causing the dealership to miss fewer chats. Unbeknownst to many, most managed chat services actually CAUSE dealerships to miss out on chats. That is because most…

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Added by Aaron Hassen on October 20, 2012 at 4:30am — No Comments

The Remarketing Effect of Live Chat

The benefits of remarketing (or retargeting) for dealers cannot be overstated. Remarketing is the technique of having your dealership's ads displayed across a search network as prospects leave your dealership website and visit other sites within the search network. The way it works is that the prospect's IP address is noted and a cookie is attached to the prospect's browser. Then, for a set period of time, your dealership's ads are continually displayed to that prospect,…

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Added by Aaron Hassen on September 17, 2012 at 11:30am — No Comments

Contact At Once! Takes Top Honors for Live Chat and Customer Satisfaction at AutoCon2012

Contact At Once!, the leading provider of automotive chat solutions for dealers, OEMs and automotive advertising websites, received 2012 Automotive Website Awards (AWA) as a top rated automotive chat solution and as a winner in the Overall Product Satisfaction category at the annual AWA ceremony held this week in Las Vegas,…

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Added by Aaron Hassen on September 10, 2012 at 8:30am — No Comments

INC. Names Contact At Once! Among Fastest-Growing Companies Two Years In A Row

Inc. Magazine Ranks Company for Second Straight Year

ATLANTA, GA. August 22, 2012 – Contact At Once!, the software company that pioneered live chat in online advertising, today announced that it has again been named to Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies. It is the second year in a row the company has been ranked in the Inc. 500|5000, marking 3-year growth rates of 693% and 416%, respectively. Contact At Once! ranked in…

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Added by Aaron Hassen on August 22, 2012 at 4:30am — No Comments

JUST ANNOUNCED! Top 10 Most Chatted About New Vehicles of 2012

Based upon more than 2,000,000 chat conversations conducted between consumers and dealers during the first half of 2012, Contact At Once! - the leading provider of automotive chat - is reporting the Top 10 Most Chatted About New Vehicles for the…

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Added by Aaron Hassen on August 20, 2012 at 11:00am — No Comments

Is Your Dealership Ready for the Real-Time Shopper? (Courtesy of Ed Parkinson & Dealer Marketing Magazine)

It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:

 

According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet…

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Added by Aaron Hassen on July 30, 2012 at 9:29am — No Comments

Chat Answering: Which Option is Right for You?

car dealer chat

Maybe you’ve heard the buzz about car dealer chat and are ready to try it, but still aren’t sure how it would actually work in your own dealership. Oftentimes, confusion arises when managers start thinking through how chats will be answered, so let’s look at three available options for responding to incoming chat leads:

  • OPTION #1: Answering Your Own Chats (DIY Chatting)
  • OPTION #2: Mixed Mode Chatting (DIY + Help When…
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Added by Aaron Hassen on July 24, 2012 at 11:30am — 2 Comments

Turn Newsletters Into Leads: 5 Tips for Dealers

Turning eNewsletters into Lead Opportunities



Sending out a monthly email newsletter is not only a cost-effective method for nurturing leads, but also keeps your dealership top-of-mind, builds trust and loyalty, and encourages the right buyers to engage with your sales team at the right time. According to the Marketing Sherpa 2012 Lead Generation Benchmark Report, “On average, organizations that nurture their leads experience a 45%…

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Added by Aaron Hassen on June 7, 2012 at 12:34pm — No Comments

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