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John Wingle's Blog – September 2018 Archive (3)

Three Merchandising Best Practices to Maximize Inventory Turn

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers online, a stock photo or “photo…

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Added by John Wingle on September 18, 2018 at 7:04am — No Comments

Turn Rate: Is Your Inventory Invisible?

Few would argue that incoming inventory is just as important as outgoing inventory. Yes,…

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Added by John Wingle on September 10, 2018 at 7:00am — No Comments

Your Secret Weapon to Increasing Sales? Reading

Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers simply give up.

 

And, far too often that…

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Added by John Wingle on September 6, 2018 at 7:14am — No Comments

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