Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However, today’s consumers have access to a wealth of information which, at some…Continue
Added by John Wingle on July 17, 2018 at 6:17am — No Comments
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an exaggeration, but you get my point.
Added by John Wingle on July 11, 2018 at 6:56am — No Comments
Saint Petersburg, FL July 9, 2018 –…Continue
Added by John Wingle on July 9, 2018 at 6:30am — No Comments
Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And, while your website may be spot-on and easy to use, with the…Continue