Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles…Continue
Added by John Wingle on September 18, 2018 at 7:04am — No Comments
Added by John Wingle on September 10, 2018 at 7:00am — No Comments
Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers…Continue
Added by John Wingle on September 6, 2018 at 7:14am — No Comments
I am sure many of you are familiar with the sad fate of Toys R Us.
But, do you remember how it originated it’s online journey? In…
Added by John Wingle on August 29, 2018 at 7:00am — No Comments
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot.
When it comes to your lot, focus on the identity and branding of…Continue
Added by John Wingle on August 22, 2018 at 6:43am — No Comments
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for…Continue
Added by John Wingle on August 17, 2018 at 7:09am — No Comments
There’s a focused shift in the automotive community to reduce friction and create a more seamless experience for consumers…Continue
Added by John Wingle on August 8, 2018 at 6:56am — No Comments
It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the time they arrive on the lot they have already spent countless hours trying to not only figure out what vehicle they are interested in, but where they may want to buy that vehicle.
So, at the…Continue
Added by John Wingle on August 3, 2018 at 6:39am — No Comments
In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However,…Continue
Added by John Wingle on July 17, 2018 at 6:17am — No Comments
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…Continue
Added by John Wingle on July 11, 2018 at 6:56am — No Comments
Saint Petersburg, FL July 9, 2018 –…Continue
Added by John Wingle on July 9, 2018 at 6:30am — No Comments
Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And,…Continue
These days, customer experience is a vital part of the car buying process.
And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they…
Added by John Wingle on June 22, 2018 at 6:30am — No Comments