Let me get four things out of the way before my post-game analysis of the CTS-V Challenge as a marketing event. First, I love it that Bob Lutz challenged the media and followed through on it. Bob is a legend and this is why. He is a car guy through and through. Second, I think the event was a marketing success (you can stop reading now if you don't care why I think… Continue
If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue
Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue
Google just released a new technology they call Sidewiki. It allows anyone who installs Sidewiki on their browser to read and add comments to any website (requires Internet Explorer 6+ or Firefox 2+, for now.) A side panel that can expand or contract sits on the side of the browser window. Comments… Continue
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