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Christopher Baccus's ADM Blog (6)

GM's Tweet Reach and Social Experiences





I was having a conversation the other day with someone about how…
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Added by Christopher Baccus on February 15, 2010 at 7:46pm — 11 Comments

Was the Cadillac CTS-V Challenge a Win?



Let me get four things out of the way before my post-game analysis of the CTS-V Challenge as a marketing event. First, I love it that Bob Lutz challenged the media and followed through on it. Bob is a legend and this is why. He is a car guy through and through. Second, I think the event was a marketing success (you can stop reading now if you don't care why I think… Continue

Added by Christopher Baccus on November 2, 2009 at 7:40am — 1 Comment

FTC: Bloggers Not the Target, Advertisers Are



If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue

Added by Christopher Baccus on October 21, 2009 at 1:58pm — No Comments

Testimonial Advertising: Let Your Customers Sing Your Praises

Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue

Added by Christopher Baccus on October 16, 2009 at 1:03pm — No Comments

Yes, a Car Dealer Can be a "Trust Agent"



The book Trust Agents by Chris Brogan (@chrisbrogan) and Julien Smith (@julien) is getting rave… Continue

Added by Christopher Baccus on October 9, 2009 at 7:55am — 4 Comments

Will Sidewiki Become an OEM or Dealership's Worst Social Media Nightmare?



Google just released a new technology they call Sidewiki. It allows anyone who installs Sidewiki on their browser to read and add comments to any website (requires Internet Explorer 6+ or Firefox 2+, for now.) A side panel that can expand or contract sits on the side of the browser window. Comments… Continue

Added by Christopher Baccus on September 28, 2009 at 7:14am — 5 Comments

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