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Paul Potratz's ADM Blog (247)

How-To Correctly Allocate Your Marketing Budget

Added by Paul Potratz on February 6, 2013 at 7:08am — No Comments

How To Target The Consumer With Your Marketing Strategy

Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments

Drive More Leads

Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.

The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…

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Added by Paul Potratz on October 26, 2012 at 8:13am — No Comments

Site Retargeting With Facebook

Site Retargeting with Facebook from Potratz on Vimeo.

Added by Paul Potratz on October 11, 2012 at 6:48am — No Comments

Paul To Speak At SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul To Speak At SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Thursday, Oct. 11 at the Chrysler SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul’s topic, “The 10 Step Process of Doubling Your R.O.’s with…

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Added by Paul Potratz on October 10, 2012 at 2:54pm — No Comments

13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

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Added by Paul Potratz on September 18, 2012 at 1:59pm — 1 Comment

What is your competitive advantage?

What Is Your Competitive Advantage? from Potratz on Vimeo.

Do you have a good answer to the question "Why should I buy from you"?  Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a…

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Added by Paul Potratz on September 13, 2012 at 1:28pm — No Comments

Take Advantage of Record Sales

Take Advantage of Record Sales

How have your dealership’s sales been this year? If you said “better than expected”, you’re in the same boat as many dealerships in the country.

Industry experts predict that U.S. auto sales per dealership may climb to a record in 2012. Annual sales per dealer will increase to an estimated 805 vehicles from a previous…

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Added by Paul Potratz on September 10, 2012 at 9:31am — No Comments

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…

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Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

Get The Real Facts On Customer Reviews

Are you making the most of your customer reviews?

A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership. 

Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using…

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Added by Paul Potratz on August 15, 2012 at 7:30am — No Comments

Dealerships Benefit When Using Location-Based Social Media

        

Check out this great blog by Felicia Mahabeer of Potratz, and she talks all about what Social Media can do for your dealership!

Social media opportunities are everywhere these days, and they continue to soar in popularity. One social media trend that can…

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Added by Paul Potratz on July 30, 2012 at 12:00pm — No Comments

The Secret of Effectively Making Sales

The Secret of Effectively Making Sales

1. Set Goals

  • When you think about your dealership, it might seem that the goal is obvious: to sell cars. While that is true, the important thing to remember is that a more specific goal and action plan is easier to obtain. Rather than the basic goal of “sell cars”, you have to…
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Added by Paul Potratz on July 20, 2012 at 9:00am — No Comments

Do You Have An SEM Strategy For Service?

Do You Have An SEM Strategy For Service? from Potratz on Vimeo.

Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…

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Added by Paul Potratz on July 10, 2012 at 2:32pm — No Comments

Improve Your Inventory Using Google Analytics

Improve Your Inventory Using Google Analytics

Google Analytics is a powerful tool for managing your online advertising campaign. But did you also consider that tracking your ad campaigns can provide important insights into your business – and help you control your inventory?

Think about it this way. People will search a variety of things to land on your site. They might search “car dealerships” and the area…

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Added by Paul Potratz on July 5, 2012 at 12:30pm — No Comments

Google Plus Local: What Your Business Should Know – and Do!

Google Plus Local: What Your Business Should Know – and Do!

Check out this blog by Jenn Mayer as she tells why you as a dealership should be using Google+ and how to use it!

Previously, Google Places was always on the “SEO checklist” for dealerships and other…

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Added by Paul Potratz on June 28, 2012 at 12:34pm — 3 Comments

Creating an Original Social Media Promotion

Added by Paul Potratz on June 19, 2012 at 1:46pm — No Comments

BUCKLE UP SIRI

BUCKLE UP SIRI                

Read this blog by Lauryn Kowalski, as she talks about what's next in the world of automotive technology.

“Hands-Free” Technology System Becomes “Eyes-Free” Technology System

This week at the Apple Worldwide Developers…

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Added by Paul Potratz on June 15, 2012 at 11:00am — No Comments

Automotive Website Tracking- What it Means to You

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Automotive Website Tracking - What it Means to You from Potratz on Vimeo.

Added by Paul Potratz on June 13, 2012 at 12:20pm — No Comments

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