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Paul Potratz's ADM Blog (434)

Twitter Moments And What It Means For Us

If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…

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Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments

Keep Your Business Growing Every Single Year

The key to continued growth and success in business is simple: evolve. This week, I'll demonstrate the importance of evolving your business and yourself to keep the money flowing and new business expanding.

Added by Paul Potratz on October 20, 2015 at 12:18pm — No Comments

It worked on me

Turn On-The-Fence Shoppers Into Sales

You need to use Dynamic Retargeting to reach indecisive shoppers. I’ll explain how Dynamic Retargeting delivers highly targeted ads and offers to hesitating shoppers. It worked on me and will help you sell more cars this month!

Added by Paul Potratz on October 16, 2015 at 11:52am — No Comments

Consider Yourself Charming?

Why You Need To Be Charming

How does your personality increase sales? On this week's Think Tank Tuesday, learn the four steps to be personable (instead of creepy). Understand what being charming truly means, build connections that lead to sales, make more people know who you are, and learn what actions ruin your sales. …

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Added by Paul Potratz on October 13, 2015 at 11:46am — No Comments

A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…

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Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments

Your autoresponders are a missed opportunity

Here's How To Autoresponders into a Powerful Sales Tool!

Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…

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Added by Paul Potratz on October 6, 2015 at 1:34pm — No Comments

Are You A Match?

Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.

Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments

Using Animation To Catch Their Attention

         

         My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.

            While…

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Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments

Is There Such a Thing as Bad PR?

How to Turn a PR Nightmare into a Sales Dream 

Right now, the automotive industry is buzzing about Volkswagen and emissions testing. You may think this is a bad time to own a VW dealership, or you may be looking to jump on the bandwagon and grab some marketshare. Just stop and watch this week’s Think Tank Tuesday and I will show you why there is no such thing as bad PR!…

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Added by Paul Potratz on September 29, 2015 at 1:08pm — No Comments

Do you care?

Start Caring Today

Your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on…

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Added by Paul Potratz on September 25, 2015 at 12:30pm — No Comments

6 Principles to Make Money

There's No Such Thing as Easy Money (But Here's How to Make Money)

Making money: it's easy when times are good. But what do you do when times are tough? I've helped many dealer principals pull out ahead when times look tough. This week on Think Tank Tuesday, here's the 6 principles to make money.…

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Added by Paul Potratz on September 22, 2015 at 2:09pm — No Comments

Cut Wimpy Words

Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.

            Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take…

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Added by Paul Potratz on September 19, 2015 at 4:30pm — No Comments

Day In The Life Of A Social Media Manger

We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?

            When asked what she finds to be a best practice and…

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Added by Paul Potratz on September 17, 2015 at 1:01pm — No Comments

Optimize Your Time

We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including…

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Added by Paul Potratz on September 16, 2015 at 9:06am — No Comments

Sorry I missed your call

Talk More, Sell More, Win More.

Are you a salesperson looking to make more money? I have the answers. On this week's Think Tank Tuesday, learn how to make a gigantic difference in your sales every month. It's time for your end-of-month numbers to get better.…

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Added by Paul Potratz on September 15, 2015 at 1:49pm — No Comments

How to increase conversion by 80%

One Simple Tip to Boost Conversion

It's so easy, you'll kick yourself for not doing it sooner. This week, Samantha shows you how to create a top-performing video conversion page. She'll also share a couple of other ways to get the most conversions from your website.

Added by Paul Potratz on September 11, 2015 at 1:40pm — No Comments

Beating The Stock Market; Do You Have A Plan In Place?

Currently, the automotive industry is at an all time high for vehicles sold.  Yet, as the old saying goes, what goes up must come down.  Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.

In…

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Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments

This critical mistake is setting you up for failure

What's Killing the Sales and Marketing Industry?

This industry is going to die because salespeople keep making the same mistake. Are you ready…

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Added by Paul Potratz on September 8, 2015 at 1:06pm — No Comments

Why Aren't You Responding?

5 Steps to Get Your Customers to Fill Out Your Surveys

Do you get a dismal response whenever you send out customer surveys? Samantha recently helped a client solve this issue and she can help you too. This week on Hard Facts, learn the five steps to make your surveys irresistible.

Added by Paul Potratz on September 4, 2015 at 1:53pm — No Comments

Have you hit a creative roadblock?

When was the last time you wowed someone with your creative? Many dealers fall into a cycle of bland commercials, templated websites, and average marketing. This week on Think Tank TuesdayI show you how stand out and push the creativity of your entire marketing.…

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Added by Paul Potratz on September 1, 2015 at 11:30am — No Comments

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