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Paul Potratz's ADM Blog (411)

You Have Five Seconds To Wow Me

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download…


Added by Paul Potratz on August 26, 2015 at 7:30am — No Comments

Is Your Email Marketing Strategy Putting You Above The Rest?

Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.




Added by Paul Potratz on August 22, 2015 at 1:30pm — 2 Comments

We need to have a serious discussion about your showrooms.

All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, learn where you maybe making your mistakes and what to do about them. 

Added by Paul Potratz on August 21, 2015 at 1:58pm — No Comments

Self-Driving Cars, Wave of the Future?


          Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans,…


Added by Paul Potratz on August 21, 2015 at 1:33pm — No Comments

Autoresponders: How To Do Them Right

Here's How to Turn Your Autoresponders into a Powerful Sales Tool!

Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…


Added by Paul Potratz on August 18, 2015 at 12:23pm — No Comments

How well are you rated on Facebook?

How Do I Manage Facebook's New Private Customer Messaging?

Have you heard the news? Facebook will soon allow customers and companies to take their conversations to a private chat. On this week's Hard Facts, Samantha covers this latest feature roll-out and what it means for you.…


Added by Paul Potratz on August 14, 2015 at 9:01am — No Comments

Who does your daily social media posting?

Outsourcing Your Daily Social Media Posting is Crippling Your Potential!

You sell yourself short when you don't personally engage with your fans and followers. Learn how to build relationships to sell more cars and become a staple of the community. On this week’s Think…


Added by Paul Potratz on August 11, 2015 at 12:11pm — No Comments

How to Achieve an Empty Inbox on a Daily Basis


           For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.

            One of our team leaders utilizes a method he calls the…


Added by Paul Potratz on August 9, 2015 at 1:00pm — No Comments

Filming With Drones

                       As you know, we are constantly researching technology, trends, and best practices for our clients. This includes finding the best way to film dealership footage.

            Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients.…


Added by Paul Potratz on August 8, 2015 at 1:00pm — No Comments

Are You Live Yet?

You Have Countless Options for Streaming Live Video to Your Customers

Want to video chat your customers? Find out what tools are available. This week, learn how to use Periscope, Meerkat, and Facetime to build a personal connection with your customers and sell more cars!…


Added by Paul Potratz on August 7, 2015 at 1:08pm — No Comments

Facebook’s Floating Video

Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.

Thankfully, the days of scrolling through your news feed and…


Added by Paul Potratz on August 6, 2015 at 7:18am — 1 Comment

You're losing great leads every day

How You Can Sell a Car to Your Customers' Neighbors

You're losing sales every month, and by making this one simple change you can put a stop to missing high-converting leads. On this week's Think Tank Tuesday, I cover how you can turn all of your sales into…


Added by Paul Potratz on August 4, 2015 at 2:00pm — No Comments

Take These Steps to Guarantee You're All on the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.

Added by Paul Potratz on July 31, 2015 at 9:16am — No Comments

Stop Making This Marketing Mistake

Make These Changes Today To Get Your Marketing Strategy Running Smoothly

On this episode of Think Tank Tuesday, Senior Account Manager, Michelle Campbell joins me to cover these simple mistakes that can ruin your solid marketing strategy. Watch the video now to learn how to…


Added by Paul Potratz on July 28, 2015 at 11:39am — No Comments

Why You Need to Be A/B Testing

A Single Word Changes Your Emails' Open and Click-Through Rates

Want to send better e-mails? The trick is to A/B test it. This week on Think Tank Tuesday, I discuss the key points to remember when creating your subject lines and email templates…


Added by Paul Potratz on July 21, 2015 at 9:02am — 1 Comment

Get Ready: Important Changes are Coming for Facebook's Search Engine

Latest Facebook Update Is Exactly What We've Been Looking For

Facebook is the 3rd largest search engine, and they are about to make some changes that will affect your Facebook advertising. With this change, we will be able to get better analytics, better bids, and much better campaign options. There's also a big update coming to the mobile Facebook app you will need to know…


Added by Paul Potratz on July 17, 2015 at 12:48pm — No Comments

How do you know if your digital strategy is working?

On this week’s Think Tank Tuesday, discover the areas you need to start investing in and the ways you can improve what you're already doing.

Follow These Tips to Find Out If Your Digital Strategy Is Working



Added by Paul Potratz on July 14, 2015 at 1:30pm — No Comments

Are you using Dynamic Retargeting?

I Got Retargeted and It Works

You need to use Dynamic Retargeting. On this episode of Hard Facts, Samantha explains how it works, and how you can use it to sell to indecisive shoppers.

Added by Paul Potratz on July 10, 2015 at 1:53pm — No Comments

Here's Some Important Things You Missed

There's so many new things everyday, it's easy to get overwhelmed! 

With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week on Think Tank Tuesday, I'm focusing on what you may have missed that's costing you leads and sales.…


Added by Paul Potratz on July 8, 2015 at 12:48pm — No Comments

You Don't Want to Miss This

Join The Content VS Retail Debate! 

This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.…


Added by Paul Potratz on June 30, 2015 at 12:15pm — No Comments

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