Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Why spend money on acquiring new customers when the cost is so much higher than the retention rate? What you should be talking about in your dealership is data mining. On this week’s Hard Facts, Samantha covers how to get down and dirty when it comes mining your database.…Continue
Added by Paul Potratz on November 13, 2015 at 1:00pm — No Comments
I'm Going to Tell You What S.O.S. Means for Your Business
S.O.S: for dealers, it doesn't mean what you think it does! This week on Think Tank Tuesday find out how much S.O.S is costing your business and what you can do to avoid it!…Continue
Added by Paul Potratz on November 10, 2015 at 12:58pm — No Comments
Stay Ahead of the Competition with Google's Latest Changes
Google has made more changes that affect how people find your dealership. The competition is getting tougher but Hard Facts is here to help. Watch now and discover why you need to step up your Google ranking to continue getting traffic.…Continue
Added by Paul Potratz on November 6, 2015 at 9:11am — No Comments
There’s a new marketing tool that pinpoints where your customers live and allows you to target them with specific ads. On this week’s Think Tank Tuesday, I cover this new technology and what…Continue
Added by Paul Potratz on November 3, 2015 at 12:30pm — No Comments
How Customer Reviews Affect You
Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.
Added by Paul Potratz on October 30, 2015 at 12:38pm — No Comments
You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template.…Continue
Added by Paul Potratz on October 27, 2015 at 9:05am — No Comments
All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, we'll identify potential mistakes and correct them today!…Continue
Added by Paul Potratz on October 23, 2015 at 8:46am — No Comments
If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…Continue
Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments
The key to continued growth and success in business is simple: evolve. This week, I'll demonstrate the importance of evolving your business and yourself to keep the money flowing and new business expanding.
Added by Paul Potratz on October 20, 2015 at 12:18pm — No Comments
Turn On-The-Fence Shoppers Into Sales
You need to use Dynamic Retargeting to reach indecisive shoppers. I’ll explain how Dynamic Retargeting delivers highly targeted ads and offers to hesitating shoppers. It worked on me and will help you sell more cars this month!
Added by Paul Potratz on October 16, 2015 at 11:52am — No Comments
Why You Need To Be Charming
How does your personality increase sales? On this week's Think Tank Tuesday, learn the four steps to be personable (instead of creepy). Understand what being charming truly means, build connections that lead to sales, make more people know who you are, and learn what actions ruin your sales. …Continue
Added by Paul Potratz on October 13, 2015 at 11:46am — No Comments
I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.
Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…Continue
Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments
Here's How To Autoresponders into a Powerful Sales Tool!
Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…Continue
Added by Paul Potratz on October 6, 2015 at 1:34pm — No Comments
Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.
Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments
My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.
Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments
Right now, the automotive industry is buzzing about Volkswagen and emissions testing. You may think this is a bad time to own a VW dealership, or you may be looking to jump on the bandwagon and grab some marketshare. Just stop and watch this week’s Think Tank Tuesday and I will show you why there is no such thing as bad PR!…Continue
Added by Paul Potratz on September 29, 2015 at 1:08pm — No Comments
Start Caring Today
Your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on…Continue
Added by Paul Potratz on September 25, 2015 at 12:30pm — No Comments
There's No Such Thing as Easy Money (But Here's How to Make Money)
Making money: it's easy when times are good. But what do you do when times are tough? I've helped many dealer principals pull out ahead when times look tough. This week on Think Tank Tuesday, here's the 6 principles to make money.…Continue
Added by Paul Potratz on September 22, 2015 at 2:09pm — No Comments
Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.
Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take…Continue
Added by Paul Potratz on September 19, 2015 at 4:30pm — No Comments
We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?
When asked what she finds to be a best practice and…Continue
Added by Paul Potratz on September 17, 2015 at 1:01pm — No Comments