Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Paul Potratz on April 16, 2013 at 12:18pm — No Comments
Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments
On this week's Think Tank Tuesday find out why getting back to consumers immediately is vital to nurturing leads.
Added by Paul Potratz on March 27, 2013 at 2:05pm — No Comments
Learn how you can double your income digitally by choosing a positive attitude. Find out how you can market yourself with out any cash. Stop waiting for outside forces to change your future use your positive energy and develop your own personal marketing strategy. Watch this week's Think Tank Tuesday and learn how to focus that positivity into productive…Continue
Added by Paul Potratz on March 19, 2013 at 1:49pm — No Comments
The focus of your digital strategy should be on driving the maximum number of clicks to your web site. Is that statement Fact of Fiction? Watch this week's Think Tank Tuesday and find out.
Added by Paul Potratz on March 14, 2013 at 5:59am — No Comments
Added by Paul Potratz on March 6, 2013 at 7:38am — No Comments
Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments
Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments
Do dealership reviews really sell cars? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product - Be Honest. This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working…
Added by Paul Potratz on February 6, 2013 at 7:08am — No Comments
Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments
Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.
The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…Continue
Added by Paul Potratz on October 26, 2012 at 8:13am — No Comments
Added by Paul Potratz on October 11, 2012 at 6:48am — No Comments
Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Thursday, Oct. 11 at the Chrysler SEBC/SWBC S&P Business Conference in Orlando, FL.
Paul’s topic, “The 10 Step Process of Doubling Your R.O.’s with…Continue
Added by Paul Potratz on October 10, 2012 at 2:54pm — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Do you have a good answer to the question "Why should I buy from you"? Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a…Continue
Added by Paul Potratz on September 13, 2012 at 1:28pm — No Comments
How have your dealership’s sales been this year? If you said “better than expected”, you’re in the same boat as many dealerships in the country.
Industry experts predict that U.S. auto sales per dealership may climb to a record in 2012. Annual sales per dealer will increase to an estimated 805 vehicles from a previous…Continue
Added by Paul Potratz on September 10, 2012 at 9:31am — No Comments
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments