Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail. One of the things going in Google’s favor is the familiar site design. Does the below picture look similar to you at all? Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook
Bing has recently taken a social approach by using… Continue
Added by Paul Potratz on July 6, 2011 at 6:33am —
Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless. That means there is a lot of opportunity for you the dealership to expand your marketing. Why you ask? Well many of these customers take their animals into consideration when purchasing a… Continue
Added by Paul Potratz on July 4, 2011 at 4:30pm —
As of right now California has the most electric car charging stations. But other states are not far behind. In fact, a key legislative committee in Connecticut is about to act on legislation intended to improve the infrastructure for electric cars. Basically it will require an update to state building codes to address electric car needs, develop a plan to promote electric car use, and encourage installation of charging stations. The bill would create a sales tax exemption for hydrogen fuel… Continue
Added by Paul Potratz on July 3, 2011 at 9:30am —
A lot of car advertising is now focusing on “green” cars. Hybrids, electric, hydrogen all of these vehicles help the environment and help the wallet. When purchasing goods consumers are also looking at the company itself. They want to support “green” companies.
Consider becoming an Energy Star rated building/dealership. This way as you focus your automotive marketing
campaigns on the “green” cars you can… Continue
Added by Paul Potratz on July 2, 2011 at 9:30am —
The Facebook app BranchOut is shaping up to become a new venue for professionals to connect. What can this mean for the automotive marketing field? Well, this app could help increase professional network connections and boost discussions between the customers and the automotive marketing industry. By understanding your customers background and work environment you can better tailor your automotive marketing and advertising to fit their passion points.
BranchOut is an app that enables… Continue
Added by Paul Potratz on July 1, 2011 at 5:30pm —
Applications (apps) for phones are big right now and we see them being advertised for various goods and services in almost every industry. Essentially, there are apps for just about anything; there is even a restroom locator app for those long car rides. The question is, how can an app affect you, the dealership and your automotive digital advertising campaign?
Currently Kelley Blue Book and cars.com both offer apps for the iPhone and Android. These apps allow car buyers to research… Continue
Added by Paul Potratz on July 1, 2011 at 6:40am —
Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideas can look to a tool like this to market service… Continue
Added by Paul Potratz on June 9, 2011 at 7:00am —
Preston Auto Group is one of the most progressive dealerships in the country in fact we are in the Top 100 of Ford Dealers in the Country! If you have a winning attitude and will only settle for perfection then we want to discuss the opportunity of becoming a Preston Certified Internet Sales Coordinator (ISC).
The ISC is responsible for responding to internet leads via email and phone communication. This position requires high-volume lead handling, including email and phone… Continue
Added by Paul Potratz on June 8, 2011 at 2:37pm —
You’ve probably noticed the little magnifying glass next to Google search results. When you click it, you see a preview of what the site looks like. Google has recently added this preview feature to paid search results as well, letting people get a glimpse of your page before even clicking the link. What are the implications of this new feature for automotive advertising search… Continue
Added by Paul Potratz on April 28, 2011 at 12:30pm —
Today, Facebook is launching a deals program similar to those on sites like Groupon and Living Social, testing offers in five major cities across the U.S. These deals will include major discounts and exclusive offers for tickets, passes, and more. People can then share it by “liking” to potentially get greater discounts if friends buy into an offer. Although this program is still in a test stage, once released in all areas it will have great potential for… Continue
Added by Paul Potratz on April 26, 2011 at 10:33am —
Many dealers are hesitant to let their salespeople use Facebook because they expect employees to waste too much time chatting with their friends, playing Farmville, etc. This concern is understandable when you want your salespeople to be on the floor selling, following up to leads over email and phone, and making the most of their time. But you can’t ignore the fact that the majority of your potential leads are using Facebook and it is a legitimate tool for… Continue
Added by Paul Potratz on April 21, 2011 at 10:20am —
Technology is advancing at the speed of light, so much so that the most life-changing innovations of the 21st century have been from this segment. Its effect has been felt on every aspect of society, but perhaps one area where the impact of this technology can be really be seen and felt is in automotive marketing
Added by Paul Potratz on April 18, 2011 at 8:38am —
Simply having a business page on Facebook is no longer enough to run a successful automotive marketing campaign on Facebook. With a number of companies and brands joining the bandwagon, Facebook has become a saturated market and unless you understand how the market behaves, you might be get lost amid all the noise. Continue
Similarly, filling up your fans’ walls with advertorial posts will be useless unless you’re receiving a…
Added by Paul Potratz on April 11, 2011 at 1:01pm —
Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of this technology to make their automotive mobile marketing campaigns more interactive and more in-tune with the social media. With the release of Facebook for iPhone’s newest version (version 3.4), one added feature is particularly… Continue
Added by Paul Potratz on April 6, 2011 at 9:59am —
Among the many methods of digital automotive advertising, mobile phones are emerging as one of the most effective devices to promote your dealership. But not all mobile phones are created equal.
While SMS marketing capitalizes on text messages to propel its campaigns, another platform for mobile marketing is gaining popularity. I’m talking about smartphones. IDC’s 49.2% market growth prediction for 2011 shows that smartphones such as the iPhone, Android, BlackBerry, etc, are… Continue
Added by Paul Potratz on April 4, 2011 at 12:33pm —
Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the internet for information, online classifieds are significantly and steadily outperforming newspapers and periodicals in providing ad spaces and lead generation.
Craigslist alone, as an established leader among local online classifieds, boasts over 20 billion page views each month, besting online retail giant Amazon and… Continue
Added by Paul Potratz on March 31, 2011 at 12:25pm —
Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of 460,000 accounts were opened per day. In the automotive industry, we should all ask ourselves, are we utilizing the fundamentals of Twitter to best engage current and potential buyers on… Continue
Added by Paul Potratz on March 30, 2011 at 12:59pm —
Facebook has recently launched a new application that could change the way you interact with current and potential customers. Facebook Questions, which operates similarly to Quora, Aardvark, LinkedIn Answers and other Q&A sites on the internet, can be a valuable tool for dealerships looking to find out more about their target market. With Facebook Questions you are able to ask a question then either set up specific poll answers for people to vote on, keep the question open-ended allowing… Continue
Added by Paul Potratz on March 29, 2011 at 11:40am —
What items stand out the most to you in search results? Often pictures and especially video will initially draw your attention more than plain text results. Videos posted to sites like YouTube show up especially well in search listings. Auto dealerships need to take advantage of this free exposure by creating videos of walkarounds, customer testimonials, test… Continue
Added by Paul Potratz on March 23, 2011 at 11:00am —
StumbleUpon, Reddit and Delicious are popular websites that can drive traffic to your website without costing you money or an enormous amount of time. These types of sites were developed to help people discover new and interesting things, and guess what? Your site or blog could be one of the new and interesting things they discover.
In order to truly make StumbleUpon, Reddit or Delicious beneficial to your dealership, you first have to build up a strong…
Added by Paul Potratz on March 21, 2011 at 12:02pm —