Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Use These Two Tactics To Increase Conversions
► You Won't See This In Brick-and-Mortar
► Create A Hard-To-Ignore Call To Action
► Get Customers Taking Action Sooner
► Attract Those Looking To Buy Right Now
Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…
Don't Sell A Price, Sell A Lifestyle
► Target Marketing To Life Events
► Market To Many Stages Of Life
► Stop Selling By Price Alone
► Create Your Marketing Plan Today!
Different stages of life require unique marketing messages and campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think Tank…
Added by Paul Potratz on November 26, 2013 at 8:13am — No Comments
The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.
Added by Paul Potratz on November 20, 2013 at 7:40am — No Comments
Customer Focused Training
► All Trainers Need To See This
► Specific Language To Avoid
► Develop Your Sales People
► Keep Your Focus On The Customer
If you are in a position to be leading and developing your sales force, I have some Hard Facts you won't want to miss. Learn to use the right language to keep the focus on the customer and create the best experience…
Added by Paul Potratz on November 15, 2013 at 12:26pm — No Comments
SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure…Continue
Added by Paul Potratz on November 13, 2013 at 8:20am — No Comments
Does Your Website Pass Or Fail?
► Test Your Website's Merit Today
► The Right Way To Do Product Reviews
► Purchase Justification Is Key
► Make Your Dealership's Website Stand Out
Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…
Added by Paul Potratz on November 12, 2013 at 11:14am — No Comments
You already have the passion, drive, and excitement. Learn what you're missing to become a great salesman. Follow these four steps to success. That's this week on Think Tank Tuesday.
Added by Paul Potratz on November 5, 2013 at 1:43pm — No Comments
SCHENECTADY, NY- This month, DealersEdge featured a webinar on the “Tricks of the Trade” for search engine marketing. Nan Mossey, Director of Digital Marketing at Potratz, led the event which featured advanced insights on implementing and optimizing paid search campaigns. Many were in attendance as she covered…Continue
Added by Paul Potratz on October 31, 2013 at 1:47pm — No Comments
If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday.
Added by Paul Potratz on October 30, 2013 at 5:37am — No Comments
Do your sales people know how to fish? They should. I ask you, when was the last time that you wished there was something you could "personally" do to increase your selling opportunities? Have you every thought "just if we could spend more money on radio or TV advertising to increase walk in customers?" Watch this week's Think Tank Tuesday to see where you should be fishing to get more sales than you…Continue
Added by Paul Potratz on October 23, 2013 at 11:28am — No Comments
Potratz, the industry leader in digital automotive marketing, located in Downtown Schenectady, holds another apprenticeship training program at their offices located at 31 Lafayette Street in Schenectady, New York.
Added by Paul Potratz on October 22, 2013 at 8:36am — No Comments
There is a big debate about SEO, or "Search Engine Optimization." Is it worth the time and financial investment? The recent Google Hummingbird update has confused the debate even further. Watch this week's video and then tell me what you think.
Added by Paul Potratz on October 16, 2013 at 7:16am — No Comments
On this week's Think Tank Tuesday learn how to keep your cool and avoid panic marketing. Without a plan and without a process you could find yourself left in a panic. These three tips will ensure that you have a plan in place to start strong so you always end strong and profitable.
Added by Paul Potratz on October 9, 2013 at 1:50pm — No Comments
I'm joined on this week's Think Tank Tuesday by auto industry thought leader, Cory Mosley, to discuss how to keep your customers engaged in your dealership with all five senses. It's time to hear, feel, smell, touch and taste why you need to know about sensory marketing. Tweet along with hashtag #alonetimewithcory and tell us how your dealership enhances the…Continue
Added by Paul Potratz on October 1, 2013 at 2:41pm — No Comments
The CPO Forum announced that, Paul Potratz, founder and COO of Potratz, headquartered in Schenectady, NY, will be speaking as part of the 2013 Used Car Week Conference when it meets November 11-12 in San Diego, California.
Paul’s topic, “13 Creative Ways To Increase CPO Sales, That…Continue
Added by Paul Potratz on September 26, 2013 at 7:20am — No Comments
Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of …Continue
Added by Paul Potratz on September 24, 2013 at 12:01pm — No Comments
On October 3rd, 2013, Paul Potratz, founder and COO of Potratz, will be joining Grant Cardone and Mel Robbins in the 10X Your Business Seminar in Orlando, FL. The event is set to gather some of the…Continue
Added by Paul Potratz on September 24, 2013 at 6:32am — No Comments
What does over 50% of the US population and 70% of Canada do every day? To find out, watch this week's Think Tank Tuesday!
Make sure you keep an eye out for a special offer on how you can learn more about increasing leads and sales. See Paul speak at DD15 October 15-17.
Added by Paul Potratz on September 17, 2013 at 1:49pm — No Comments
Dealerships need good reviews to sell cars, or do they? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product? Be Honest (I won't tell).
This week on…
Added by Paul Potratz on September 10, 2013 at 1:57pm — No Comments
In a continuing effort to bring on the best new talent, Potratz has hired on dealer research and business intelligence expert Dennis Galbraith, founder of Dennis Galbraith Enterprises, Revenueguru.com, former vice president of Cars.com and former…Continue