Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

Paul Potratz's ADM Blog (221)

Consumer Perception Trumps All

This is a great blog written by our very own Kurt Thompson, who talks about the importance of consumer perception when it comes to your dealership.

In the world of advertising, the consumers perception of your product is everything and when it comes to selling automobiles, this is…

Continue

Added by Paul Potratz on April 26, 2012 at 11:30am — No Comments

Did you make this marketing mistake? Think Tank Tuesday

In 2012 what is your Social Media Strategy – are you empowering others to reach their point? Be sure to get everyone involved and teach them social media etiquette. Remember to measure success by engagement.

Watch Think Tank Tuesday here

Added by Paul Potratz on January 10, 2012 at 7:05am — No Comments

Four Tips for Using Instagram at Your Dealership

Instagram is a free photo sharing app for iPhone users that has over 10 million users with 15 photos uploaded per second. You can promote your dealership and build followers with this tool. This Week Dan Allen discusses the best uses and practices for Instagram.



Join me for your Free Strategy Tip of the Week. Bring your car dealership’s marketing to the next level thought the use of Video Pre-Roll to find out more: Watch…

Continue

Added by Paul Potratz on December 15, 2011 at 8:30am — No Comments

Facebook Changes and How They Affect You



Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead Facebook now displays the most recent posts in response to… Continue

Added by Paul Potratz on September 21, 2011 at 11:32am — No Comments

Do you have a creative branding campaign? Possibly one out in left field?



I am not sure if anyone else has seen the new Kia Commercial for the 2012 Soul. The Hamsters are back, this time spawning dance battles with alien robots to LMFAO's "Party Rock Anthem" in an effort to "Share some Soul", the title of Kia's new campaign. Now while I love all of the things listed, Hamsters and…

Continue

Added by Paul Potratz on September 9, 2011 at 11:30am — No Comments

Bionic Arms and Automotive Marketing

It’s hard to think there could be anymore ways to market your business these days.  With all of the help from search engines, YouTube, Facebook and traditional marketing outlets, most would assume you are getting the best bang for your buck.  But there is one way to market your automotive business that many don’t think about.

 

Free-lance marketing is a great tool to not only promote your…

Continue

Added by Paul Potratz on August 25, 2011 at 11:30am — 2 Comments

Joining DrivingSales Executive Summit

I am very excited and proud to be a part of the DrivingSales Executive Summit October 9-11 in Vegas.  This will be a great event with a lot of great information and insight for increasing sales in 2012 and beyond. 



I can not express how helpful this event will be in helping you see where the market is and where it's going so quickly.



Here is the link and article announcing me as a keynote speaker. …



Continue

Added by Paul Potratz on August 24, 2011 at 12:05pm — No Comments

Retargeting: Yes, You Should!

If your dealership is not doing retargeting to drive traffic to your conversion pages and the rest of your website, you should be using this incredible tool to build brand awareness and drive people back to your site. Take your automotive marketing up a notch with a retargeting strategy to maximize your…

Continue

Added by Paul Potratz on July 18, 2011 at 12:23pm — No Comments

How important is the latest technology

Do you remember shaking Polaroid pictures to help them develop? Would you use those pictures today in an automotive advertising campaign? What about video tape recorders, and a cathode ray tv, do you think these can truly showcase your dealership? As technology has evolved so has the equipment we use to capture the “moment.”



What sort of equipment does your digital automotive marketing agency use? Do they still have VHS or are they recording and storing on hard drives and memory cards?… Continue

Added by Paul Potratz on July 17, 2011 at 6:30pm — 1 Comment

Creative photo manipulation

Have you ever looked back at the photo and realized “Hey it looks like little Jimmy is missing a foot!” Well now that picture can be fixed, with a little Creative Suite magic. Imagine the opportunities for your dealership. Your automotive marketing agency can transform photos. What sells cars? People sell cars and putting a face with the car helps to humanize the experience. 

 

Placing, the General Manager in the ads gives the photo a personality. Now, you can’t have the GM pose in… Continue

Added by Paul Potratz on July 16, 2011 at 11:30am — No Comments

How safe is your vehicle?

June was a good month for the automotive industry. June is National Safety Month. Plus some fun trivia did you know on June 15, 1844 Charles Goodyear was granted a patent for rubber vulcanization? Then on June 16, 1903 Ford Motor Company was founded.  Imagine what would our cars look like with out today’s tires and the first Model-T.



Have you spoken to your automotive marketing agency about ways you can highlight how safe your vehicles are? Does your dealership offer safety awareness:… Continue

Added by Paul Potratz on July 10, 2011 at 6:30am — No Comments

What can video do for your dealership

Videos are a very important part of any automotive marketing strategy. Think back to the lyrics of “Video Killed the Radio Star”. You don’t want to be left behind and forgotten. There is no going back, consumers aren’t just buying a product they are buying into the presentation.



Imagine the possibilities video can provide to the dealership. Customer testimonials or reviews are great. Ask a customer if they are willing to be quickly filmed and ask them about their experience and the… Continue

Added by Paul Potratz on July 9, 2011 at 6:30am — 3 Comments

Google+ makes Internet Search Social

Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail.  One of the things going in Google’s favor is the familiar site design.  Does the below picture look similar to you at all?  Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook

Bing has recently taken a social approach by using…

Continue

Added by Paul Potratz on July 6, 2011 at 6:33am — No Comments

Barking up a different tree

Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless.  That means there is a lot of opportunity for you the dealership to expand your marketing. Why you ask? Well many of these customers take their animals into consideration when purchasing a… Continue

Added by Paul Potratz on July 4, 2011 at 4:30pm — 1 Comment

Charging into the Electric Car

As of right now California has the most electric car charging stations. But other states are not far behind. In fact, a key legislative committee in Connecticut is about to act on legislation intended to improve the infrastructure for electric cars. Basically it will require an update to state building codes to address electric car needs, develop a plan to promote electric car use, and encourage installation of charging stations. The bill would create a sales tax exemption for hydrogen fuel… Continue

Added by Paul Potratz on July 3, 2011 at 9:30am — No Comments

How Green is your Dealership?

A lot of car advertising is now focusing on “green” cars. Hybrids, electric, hydrogen all of these vehicles help the environment and help the wallet.  When purchasing goods consumers are also looking at the company itself. They want to support “green” companies.



Consider becoming an Energy Star rated building/dealership. This way as you focus your automotive marketing campaigns on the “green” cars you can… Continue

Added by Paul Potratz on July 2, 2011 at 9:30am — 1 Comment

Facebook app to BranchOut on its own

The Facebook app BranchOut is shaping up to become a new venue for professionals to connect. What can this mean for the automotive marketing field? Well, this app could help increase professional network connections and boost discussions between the customers and the automotive marketing industry. By understanding your customers background and work environment you can better tailor your automotive marketing and advertising to fit their passion points. 



BranchOut is an app that enables… Continue

Added by Paul Potratz on July 1, 2011 at 5:30pm — 3 Comments

There Might Be An "App for That"

Applications (apps) for phones are big right now and we see them being advertised for various goods and services in almost every industry. Essentially, there are apps for just about anything; there is even a restroom locator app for those long car rides. The question is, how can an app affect you, the dealership and your automotive digital advertising campaign?



Currently Kelley Blue Book and cars.com both offer apps for the iPhone and Android. These apps allow car buyers to research… Continue

Added by Paul Potratz on July 1, 2011 at 6:40am — No Comments

Take That, Groupon! Google Enters the Online Deals Market

Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideas can look to a tool like this to market service…

Continue

Added by Paul Potratz on June 9, 2011 at 7:00am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2014

2013

2012

2011

2010

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service