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Paul Potratz's ADM Blog (289)

Does SEO Matter Anymore?

There is a big debate about SEO, or "Search Engine Optimization." Is it worth the time and financial investment? The recent Google Hummingbird update has confused the debate even further.  Watch this week's video and then tell me what you think.

Added by Paul Potratz on October 16, 2013 at 7:16am — No Comments

The Hard Facts About Inventory

More than anything, you want traffic in your showroom. Most shoppers will view five dealer websites before ever making the effort to visit just one of them. How do you make sure your inventory entices them to take the extra step and choose your lot above all others? Find out in this weeks Hard Facts.…

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Added by Paul Potratz on October 11, 2013 at 12:56pm — No Comments

Don't Panic, These Three Tips Will Make Every Month Strong

On this week's Think Tank Tuesday learn how to keep your cool and avoid panic marketing. Without a plan and without a process you could find yourself left in a panic. These three tips will ensure that you have a plan in place to start strong so you always end strong and profitable.

Added by Paul Potratz on October 9, 2013 at 1:50pm — No Comments

HARD FACTS- Relevance

This week on Hard Facts, Dennis demonstrates what it takes to assure the online ads you use are getting in front of people in the most cost-effective way.

Added by Paul Potratz on October 4, 2013 at 1:54pm — No Comments

#AloneTimeWithCory

I'm joined on this week's Think Tank Tuesday by auto industry thought leader, Cory Mosley, to discuss how to keep your customers engaged in your dealership with all five senses. It's time to hear, feel, smell, touch and taste why you need to know about sensory marketing. Tweet along with hashtag #alonetimewithcory and tell us how your dealership enhances the…

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Added by Paul Potratz on October 1, 2013 at 2:41pm — No Comments

Intrinsic Motivation

Are you ready for another dose of the Hard Facts

In this week's episode we focus on your employees and what keeps them excited each day. Everyone needs motivation to reach success. Do you know what it takes to keep your team motivated and ready every day?

If your first thought is, "More money!" then this is one video you can't miss.

Marketing results don't change based on what you think, feel, wish, or believe. What you need are the Hard Facts.

It's tough out…

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Added by Paul Potratz on September 27, 2013 at 1:03pm — No Comments

Paul To Speak at CPO Forum's 2013 Used Car Week Conference

The CPO Forum announced that, Paul Potratz, founder and COO of Potratz, headquartered in Schenectady, NY, will be speaking as part of the 2013 Used Car Week Conference when it meets November 11-12 in San Diego, California.

 Paul’s topic, “13 Creative Ways To Increase CPO Sales, That…

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Added by Paul Potratz on September 26, 2013 at 7:20am — No Comments

7 Tips To Stretch Your Advertising Budget

Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of …

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Added by Paul Potratz on September 24, 2013 at 12:01pm — No Comments

Paul Potratz To Join Grant Cardone and Mel Robbins in 10X Your Business Seminar

On October 3rd, 2013, Paul Potratz, founder and COO of Potratz, will be joining Grant Cardone and Mel Robbins in the 10X Your Business Seminar in Orlando, FL. The event is set to gather some of the…

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Added by Paul Potratz on September 24, 2013 at 6:32am — No Comments

HARD FACTS- Benchmarking Throughput Time

Want to learn how to benchmark your throughput time? Dennis will show you how in this week's HARD FACTS.

Added by Paul Potratz on September 20, 2013 at 12:30pm — 1 Comment

Using Social Media Mindfully

What does over 50% of the US population and 70% of Canada do every day? To find out, watch this week's Think Tank Tuesday!

Make sure you keep an eye out for a special offer on how you can learn more about increasing leads and sales. See Paul speak at DD15 October 15-17.

Added by Paul Potratz on September 17, 2013 at 1:49pm — No Comments

Are You Ready For The Hard Facts?

You don’t want to miss this as Dennis Galbraith shares the hard facts about our industry on September 20, at 1:37 PM. Subscribe to the Hard Facts…

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Added by Paul Potratz on September 13, 2013 at 11:35am — No Comments

Do Dealership Reviews Really Sell Cars?

Dealerships need good reviews to sell cars, or do they? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product? Be Honest (I won't tell).



This week on…

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Added by Paul Potratz on September 10, 2013 at 1:57pm — No Comments

Dennis Galbraith Joins Potratz

In a continuing effort to bring on the best new talent, Potratz has hired on dealer research and business intelligence expert Dennis Galbraith, founder of Dennis Galbraith Enterprises, Revenueguru.com, former vice president of Cars.com and former…

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Added by Paul Potratz on September 5, 2013 at 12:21pm — 4 Comments

Positive People Simply Make More Money

Learn how you can double your income digitally by choosing a positive attitude. Find out how you can market yourself with out any cash. Stop waiting for outside forces to change your future use your positive energy and develop your own personal marketing strategy. Watch this week's Think Tank Tuesday and learn how to focus that positivity into productive leads.

Added by Paul Potratz on September 3, 2013 at 11:22am — No Comments

Six Key Touch Points To Increase Service Retention Part 2

Watch Think Tank Tuesday this week to see the final key touch points to keep your service bays full and clients coming back for more!

Added by Paul Potratz on August 27, 2013 at 11:11am — No Comments

Six Key Touch Points To Increase Service Retention

This week's Think Tank Tuesday dissects Service Retention, and reveals to you the 6 key touch points discovered to raise your Service Profits and keep your service bays full.


Added by Paul Potratz on August 20, 2013 at 12:40pm — No Comments

Your Biggest Marketing Opportunity



Can you think of what marketing opportunity has low competition, high ROI, a lot of traffic, and will build customer loyalty? Many dealers are ignoring this aspect of their marketing strategy, and you need to start paying attention to this opportunity.

Added by Paul Potratz on August 14, 2013 at 6:59am — No Comments

Potratz Honored With Prestigious Award

Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue…

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Added by Paul Potratz on August 9, 2013 at 11:38am — No Comments

What Type of Personality Do You Have?

There are 3 types of personalities, and your personality could be affecting your income. Watch this week's Think Tank Tuesday now to find out which of the 3 personalities you have, and how you can make it work for your team to boost your sales.…

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Added by Paul Potratz on August 6, 2013 at 11:00am — No Comments

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