ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we have implemented location-based campaigns on social sites for multiple clients to encourage users to check in on their phones. Here are a couple examples:
Steve White VW Audi offers $15 off parts/service when people check in
The Bill Rapp Superstore offers a $10 NYS Inspection and car wash for every…Continue
Added by Paul Potratz on March 14, 2011 at 2:05pm — No Comments
As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending an average of 25 minutes on the site each time. And these numbers are only for the YouTube website itself and don’t include all those embedded YouTube videos that are all over the place, in blogs, viewed on smartphones, etc.
We know that YouTube can be an important medium to increase SEO, to share content and to receive feedback on…Continue
Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…Continue
Ever get that sinking feeling that your auto dealership's website looks just like every other dealership's site? You're not alone--just look at every other dealership using some generic provider for their site. A website refresh is going to take a substantial amount of time and development, but if you can edit the text content, there are some things you can do now to help your website rank higher in search and keep your visitors on the pages.
Here are four simple tips for writing…Continue
Added by Paul Potratz on March 8, 2011 at 8:30am — No Comments
Added by Paul Potratz on March 3, 2011 at 10:30am — No Comments
What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.
Added by Paul Potratz on February 28, 2011 at 3:00pm — No Comments
Added by Paul Potratz on February 17, 2011 at 3:10pm — No Comments
In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…Continue
Added by Paul Potratz on February 14, 2011 at 1:30pm — No Comments
Added by Paul Potratz on February 10, 2011 at 1:02pm — No Comments
Added by Paul Potratz on February 9, 2011 at 1:53pm — No Comments
This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.
Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…Continue
Added by Paul Potratz on February 8, 2011 at 1:30pm — No Comments
While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…Continue
Added by Paul Potratz on February 7, 2011 at 12:16pm — No Comments
Potratz, a full service automotive advertising agency is pleased to welcome Jordan Wolfe to its team as Senior Graphic Designer to help take auto dealer clients to a new level. With over 12 years in advertising, Jordan prides himself on the unique path where his career has taken him.
He has worked in the sign industry, trade show…Continue
Added by Paul Potratz on February 7, 2011 at 9:35am — No Comments
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.
First, dealers should determine what their campaign sets out to…Continue
Added by Paul Potratz on February 4, 2011 at 9:28am — No Comments
Added by Paul Potratz on February 2, 2011 at 10:39am — No Comments
This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…Continue
Added by Paul Potratz on February 1, 2011 at 12:15pm — No Comments
Added by Paul Potratz on January 27, 2011 at 8:34am — No Comments
Added by Paul Potratz on January 25, 2011 at 12:53pm — No Comments
If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…Continue
Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…Continue
Added by Paul Potratz on January 19, 2011 at 12:13pm — No Comments