Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Paul Potratz on March 24, 2015 at 12:26pm — No Comments
On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every…Continue
Added by Paul Potratz on March 10, 2015 at 12:30pm — No Comments
Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.
Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…Continue
Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.…Continue
Added by Paul Potratz on February 17, 2015 at 8:55am — No Comments
Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.
Added by Paul Potratz on February 10, 2015 at 1:24pm — No Comments
Capitalizing on your income streams and creating financial stability for your company might be easier than you thought. On this week's Think Tank Tuesday, learn how you can better utilize ads for your service and parts campaigns to give you stronger financial performance.…Continue
Added by Paul Potratz on February 3, 2015 at 1:47pm — No Comments
In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.…Continue
Added by Paul Potratz on January 27, 2015 at 1:18pm — No Comments
Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.
Added by Paul Potratz on January 20, 2015 at 11:28am — No Comments
How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.
Added by Paul Potratz on January 13, 2015 at 1:45pm — No Comments
Do you have chat on your website or are you considering it? Either way, this is a…Continue
Added by Paul Potratz on January 13, 2015 at 9:22am — No Comments
On this week's Think Tank Tuesday, I will explain how you can leverage the upcoming tax season to increase sales.…Continue
Added by Paul Potratz on January 6, 2015 at 3:24pm — No Comments
Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:
Focusing on the handling of phone calls
Generating more content for your website
Emphasizing the value of tracking your leads
Added by Paul Potratz on December 31, 2014 at 11:02am — No Comments
The Holiday Cheer Is On Us
The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.
On this week’s Think Tank Tuesday, enjoy "The 12 Days of…Continue
Added by Paul Potratz on December 23, 2014 at 7:30am — No Comments
Market To A Lifestyle
Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific!
Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and…Continue
A Little Known Fact About Facebook
Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.
On this episode of…
Added by Paul Potratz on December 9, 2014 at 2:05pm — No Comments
Stop Being Reactive And Start Being Proactive
Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.
On this episode of…
Added by Paul Potratz on December 2, 2014 at 2:17pm — No Comments
Are You Struggling With Commitment Issues?
Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.
On this episode of Think Tank…
Added by Paul Potratz on November 25, 2014 at 12:18pm — No Comments
Black Friday Is Almost Here
Time is running out, and you don't want to miss out on one of the biggest selling opportunities of the year. Black Friday isn't just a retail holiday, dealerships can cash in on the flocks of people who are looking for a bargain during the holidays.
On this episode of Think Tank Tuesday, learn…
Added by Paul Potratz on November 18, 2014 at 12:28pm — No Comments
You Don't Need A Million Dollar Budget
When your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market.
On this episode of…
Added by Paul Potratz on November 11, 2014 at 12:40pm — No Comments