Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.
On this week’s Think Tank Tuesday, I'm…Continue
Added by Paul Potratz on March 29, 2016 at 2:00pm — No Comments
Google has a new robust analytic platform so you can handle all of your tracking needs. With its 4 new products, we want to make sure you have all the information you need to succeed with Google Analytics 360.
Today on Hard Facts, Samantha covers all 8 tools that are included in the entire suite and how you can use them to benefit your business.…
Added by Paul Potratz on March 25, 2016 at 1:30pm — No Comments
It's time to increase your potential
A low self esteem and a lack of self confidence can cause you to doubt yourself, limit your potential, and even your income. You can change your outlook and your attitude by make a few adjustments in your personal and work life.
On this week's Think Tank Tuesday, I’m sharing 5 simple steps to change your outlook and…Continue
Added by Paul Potratz on March 22, 2016 at 12:37pm — No Comments
Snapchat is a major tool for reaching customers in the 18-24 age range. Many marketers and business owners are still learning the full power of Snapchat how it can creates a stronger brand through social engagement.
On this week’s Hard Facts, get tips and tricks for how to infuse Snapchat with your current marketing strategy and reach more shoppers than ever. …Continue
Added by Paul Potratz on March 18, 2016 at 12:43pm — No Comments
Tell Your Story
A story can separate a business from its competition by establishing a unique identity customers can relate to. This week, I'm analyzing the difference between a business with a real story and one that simply pushes price.
Watch this week's Think Tank Tuesday to learn how you can create brand loyalty for your business with a unique story.…Continue
Added by Paul Potratz on March 15, 2016 at 1:15pm — No Comments
Find Your Motivation
Today, I'm diving deep into the entrepreneurial mindset and what it means to be truly successful. There is more to being a successful business owner than money, and am sharing his own personal experiences to help you decide what your driving force for success is.
Tune in to the all new Think Tank Tuesday to learn the three successful phases all businesses experience and to learn how you…Continue
Added by Paul Potratz on March 8, 2016 at 2:02pm — No Comments
This is the Missing Piece to Profit
The automotive marketplace is over-saturated, but don't panic. There's an additional revenue source you can implement now to boost profits.
On this week’s Hard Facts, Samantha has the strategy for capitalizing in your own backyard AND the rest of the nation. Are you ready to increase…Continue
Added by Paul Potratz on March 4, 2016 at 12:00pm — No Comments
Make These Changes to Stay on Top of the Google Search Page
On Feb. 19, Google changed the look of their search page, decreasing the number of available advertising spots.
This week on Hard Facts, learn which ad spots are completely removed, which positions have changed, and the algorithm Google will now use to determine your ad’s position. See how this change can actually help you sell more cars for less money instead of running your…Continue
You don’t have to wait for a shopper to fill out a form before you reach out. Learning the shopper's body language lets you start the conversation earlier in the buying process and become the go-to authority first.
This week, Samantha shows you how to use a shopper's digital body language to engage that person much earlier in the buying process. …Continue
Added by Paul Potratz on February 19, 2016 at 1:53pm — No Comments
Ever wonder "Will Anyone Open This?" when you send out an email?Continue
Added by Paul Potratz on February 12, 2016 at 2:24pm — No Comments
Are you a salesperson or a business owner who wants a new way to market for free? Then watch this week’s Think Tank Tuesday.
This new strategy includes:
And the best comments get a free membership to our Coffee Mug…Continue
Added by Paul Potratz on February 9, 2016 at 12:13pm — No Comments
Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.…Continue
Added by Paul Potratz on February 5, 2016 at 9:34am — No Comments
Facebook just launched its new live video service to compete with Meerkat and Periscope. How does this new tool stack up? How do you use it to engage car shoppers? Is it worth your time? Find out on this week’s Hard Facts.
Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.
Reason number one: dealerships are…Continue
Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments
I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.
My changes will:
– Have customers asking about value, not price
– Turn your salespeople into consultants
– Make your dealership a community resource, not just a storefront
– Raise you above the competition without cutting…
Added by Paul Potratz on January 26, 2016 at 9:42am — No Comments
On this week’s episode of Hard Facts, Samantha has a way you can talk to customers who may not have patronized your dealership in the past using Ringless Voicemail Drops. Watch this week’s episode to learn more about this emerging technology and how to implement it now.…Continue
Added by Paul Potratz on January 22, 2016 at 12:12pm — No Comments
Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.
Not tomorrow, today.
Added by Paul Potratz on January 19, 2016 at 1:15pm — No Comments
If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.
On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations…Continue
Added by Paul Potratz on January 15, 2016 at 1:59pm — No Comments
We’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.
What you will get in this episode:
– Hear what the industry says you need
– Learn what you need to become a talented salesperson
– Also submit your struggles for some…
Added by Paul Potratz on January 12, 2016 at 1:38pm — No Comments
Added by Paul Potratz on January 8, 2016 at 1:39pm — No Comments