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Paul Potratz's ADM Blog (284)

4 Tools For Targeting Qualified Job Seekers

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.…

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Added by Paul Potratz on July 11, 2014 at 9:09am — No Comments

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…



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Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments

Developing Your Video Strategy Part 2

Last week, Samantha covered video pre-roll and how you can develop your content strategy for optimal effectiveness. This time around, she discusses the various ways in which you can target people to achieve more success from your video pre-roll campaigns. 

On this episode of …

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Added by Paul Potratz on July 4, 2014 at 10:00am — No Comments

Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

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Added by Paul Potratz on July 1, 2014 at 6:54am — No Comments

Developing Your Video Strategy Part 1

There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content.  Without a solid strategy for video content, there is no way to ensure consistency in your message.  

This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results. …

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Added by Paul Potratz on June 27, 2014 at 3:00pm — No Comments

Are You Aware Of Current Marketing Regulations?

Understanding government regulations and restrictions on your digital marketing is the best way…

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Added by Paul Potratz on June 20, 2014 at 8:55am — No Comments

Are These Valuable Leads Going Unqualified?

4 out of 10 of this type of…

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Added by Paul Potratz on June 13, 2014 at 12:56pm — No Comments

Learn How A Honda Store Achieves 137% Fixed Coverage

Find Out About The Strategies That Led To It's Success



In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.



Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.…



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Added by Paul Potratz on June 10, 2014 at 9:25am — No Comments

Increase your Audience With This Platform

A large chunk of your target audience is using this platform to influence their buying behaviors. Find out how you can increase your exposure, and target shoppers using this unique platform.

On this episode of Hard Facts, Samantha explains how you can tailor your strategy to increase engagement, and how to reach more car shoppers by using this major platform.

Added by Paul Potratz on June 6, 2014 at 2:00pm — No Comments

Brace Yourself, CASL Is Coming!

Beginning July 1, new Canadian Anti…

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Added by Paul Potratz on May 30, 2014 at 9:32am — No Comments

Do You Understand Search Algorithms?



Google and Bing are constantly fine-tuning their search engine algorithms to provide better results for users. With all the recent changes in search, it's easy to get confused on how search engines work, and how businesses should be using them to get the best results from their search campaigns.



On this episode of Think Tank Tuesday, Paul explains… Continue

Added by Paul Potratz on May 27, 2014 at 9:30am — 9 Comments

Do You Respond Well To Customer Reviews?

Whether positive or negative, customer reviews have a major impact on your brand’s reputation. It’s…
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Added by Paul Potratz on May 23, 2014 at 8:56am — 1 Comment

Do You Know How To Compete?


Learn how to analyze your competition, what marketing channels to pursue, and which to avoid.

Visit our website: http://www.ppadv.com
Like us on Facebook: http://www.facebook.com/PotratzAdvertising
Follow us on Twitter: @Potratz

Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments

What Is Your Personal Image?







With everything going digital in recent years, we often forget that some things can use a personal touch. That's why it's important to work on your individual image to increase customer experience. Find out how you can make yourself more marketable.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for improving your own… Continue

Added by Paul Potratz on May 16, 2014 at 10:43am — No Comments

Are You In Uncharted Territory?

In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.

Added by Paul Potratz on May 13, 2014 at 1:30pm — No Comments

Are You Using Google's Hidden Treasure?

Chances are, there’s already been a Google account created for your business, but are you correctly using Google Places and Google+ Local to increase your exposure? Find out how you should be setting up these features to market your dealership.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for increasing your dealership’s online…

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Added by Paul Potratz on May 9, 2014 at 8:30am — 1 Comment

Have You Gone Too Far?

Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!



 Tune in now and…

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Added by Paul Potratz on May 7, 2014 at 12:51pm — No Comments

Cloudy With A Chance Of Sales

You can't control the weather, but you can control how your dealership responds to major weather events. Find out how your dealership can be the sunshine after the storm by helping shoppers who have recently been affected by these conditions.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for responding to bad weather in your…

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Added by Paul Potratz on May 2, 2014 at 6:30am — No Comments

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