Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand. It’s more than a slogan or the logo that comes with any business.…Continue
Added by Paul Potratz on May 17, 2016 at 11:00am — No Comments
Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.…Continue
On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley. In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …Continue
Added by Paul Potratz on May 10, 2016 at 2:10pm — No Comments
You have to be everywhere, but how do you maintain everything?
Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming…
Added by Paul Potratz on May 6, 2016 at 5:30am — No Comments
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…Continue
Added by Paul Potratz on May 3, 2016 at 12:12pm — No Comments
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70%…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…Continue
Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank…
Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts…Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments
Facebook is Changing the Way it Does Video
Facebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for…Continue
Added by Paul Potratz on April 8, 2016 at 2:00pm — No Comments
What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.
On this week’s Think Tank Tuesday, I'm…Continue
Added by Paul Potratz on March 29, 2016 at 2:00pm — No Comments
Google has a new robust analytic platform so you can handle all of your tracking needs. With its 4 new products, we want to make sure you have all the information you need to succeed with Google Analytics 360.
Today on Hard Facts, Samantha covers all 8 tools that are included in the entire suite and how you can use them to benefit your business.…
Added by Paul Potratz on March 25, 2016 at 1:30pm — No Comments
It's time to increase your potential
A low self esteem and a lack of self confidence can cause you to doubt yourself, limit your potential, and even your income. You can change your outlook and your attitude by make a few adjustments in your personal and work life.
On this week's Think Tank Tuesday, I’m sharing 5 simple steps to change your outlook and…Continue
Added by Paul Potratz on March 22, 2016 at 12:37pm — No Comments
Snapchat is a major tool for reaching customers in the 18-24 age range. Many marketers and business owners are still learning the full power of Snapchat how it can creates a stronger brand through social engagement.
On this week’s Hard Facts, get tips and tricks for how to infuse Snapchat with your current marketing strategy and reach more shoppers than ever. …Continue
Added by Paul Potratz on March 18, 2016 at 12:43pm — No Comments
Tell Your Story
A story can separate a business from its competition by establishing a unique identity customers can relate to. This week, I'm analyzing the difference between a business with a real story and one that simply pushes price.
Watch this week's Think Tank Tuesday to learn how you can create brand loyalty for your business with a unique story.…Continue
Added by Paul Potratz on March 15, 2016 at 1:15pm — No Comments
Find Your Motivation
Today, I'm diving deep into the entrepreneurial mindset and what it means to be truly successful. There is more to being a successful business owner than money, and am sharing his own personal experiences to help you decide what your driving force for success is.
Tune in to the all new Think Tank Tuesday to learn the three successful phases all businesses experience and to learn how you…Continue
Added by Paul Potratz on March 8, 2016 at 2:02pm — No Comments
This is the Missing Piece to Profit
The automotive marketplace is over-saturated, but don't panic. There's an additional revenue source you can implement now to boost profits.
On this week’s Hard Facts, Samantha has the strategy for capitalizing in your own backyard AND the rest of the nation. Are you ready to increase…Continue
Added by Paul Potratz on March 4, 2016 at 12:00pm — No Comments
Make These Changes to Stay on Top of the Google Search Page
On Feb. 19, Google changed the look of their search page, decreasing the number of available advertising spots.
This week on Hard Facts, learn which ad spots are completely removed, which positions have changed, and the algorithm Google will now use to determine your ad’s position. See how this change can actually help you sell more cars for less money instead of running your…Continue
You don’t have to wait for a shopper to fill out a form before you reach out. Learning the shopper's body language lets you start the conversation earlier in the buying process and become the go-to authority first.
This week, Samantha shows you how to use a shopper's digital body language to engage that person much earlier in the buying process. …Continue
Added by Paul Potratz on February 19, 2016 at 1:53pm — No Comments