Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Paul Potratz's ADM Blog (369)

How do you create urgency?

3 Ways to Create Urgency
Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. Creating urgency is easier than it seems; Samantha discusses three strategies you can implement right now to drive in customers who are ready to buy.…
Continue

Added by Paul Potratz on December 11, 2015 at 11:27am — No Comments

You're Throwing Money Away

One Small Change to Increase Profitability
 
Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, Paul has the one strategy on your website you need to change right…
Continue

Added by Paul Potratz on December 8, 2015 at 7:07am — No Comments

Don't Meet and Not Meet Your Goals

How Much Time Are You Wasting?
35-50% of your time is wasted by ineffective meetings. On this week’s Hard Facts, Samantha has three steps to ensure your team stays productive and motivated.…
Continue

Added by Paul Potratz on December 4, 2015 at 8:59am — No Comments

Are you making these mistakes on social media?

Easy Steps To Increase Sales With Social Media

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars.

On this week’s Think Tank Tuesday, learn what you need to know about developing an effective and comprehensive social media marketing strategy. Start…

Continue

Added by Paul Potratz on December 1, 2015 at 11:40am — No Comments

Who are you holding accountable?

What Is Your Game Plan? 

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.

Added by Paul Potratz on November 27, 2015 at 8:30am — No Comments

Here's Some Important Things You Missed

With All the New Things Everyday, It's Easy to Get Overwhelmed!
 
With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week, Paul is focusing on what you may have missed that's costing you leads and sales.…
Continue

Added by Paul Potratz on November 24, 2015 at 11:09am — No Comments

How to Sell Cars on Instagram

Four Keys to Success on Instagram

Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.

Added by Paul Potratz on November 20, 2015 at 2:30pm — No Comments

More 1 of about 124 Print all In new window Eating Chicken and Drinking Beer

Don't Let Your Leisure Activities Become Your Motivation

We all love to take time to relax, eat chicken wings, and drink beer, but is that your motivation? Your goal? Your highlight? This week on Think Tank Tuesday, learn what you need to focus on to become a more successful individual, and it’s not eating chicken wings and drinking beer.…

Continue

Added by Paul Potratz on November 17, 2015 at 12:02pm — No Comments

Data Mining 101

Utilize your brand advocates

Why spend money on acquiring new customers when the cost is so much higher than the retention rate? What you should be talking about in your dealership is data mining. On this week’s Hard Facts, Samantha covers how to get down and dirty when it comes mining your database.…

Continue

Added by Paul Potratz on November 13, 2015 at 1:00pm — No Comments

This sounds crazy coming from me



I'm Going to Tell You What S.O.S. Means for Your Business

S.O.S: for dealers, it doesn't mean what you think it does! This week on Think Tank Tuesday find out how much S.O.S is costing your business and what you can do to avoid it!…

Continue

Added by Paul Potratz on November 10, 2015 at 12:58pm — No Comments

Google Has Changed Again

Stay Ahead of the Competition with Google's Latest Changes

Google has made more changes that affect how people find your dealership. The competition is getting tougher but Hard Facts is here to help. Watch now and discover why you need to step up your Google ranking to continue getting traffic.…

Continue

Added by Paul Potratz on November 6, 2015 at 9:11am — No Comments

I Know Where You Live

There’s a new marketing tool that pinpoints where your customers live and allows you to target them with specific ads. On this week’s Think Tank Tuesday, I cover this new technology and what…

Continue

Added by Paul Potratz on November 3, 2015 at 12:30pm — No Comments

Don't Ignore Me.

How Customer Reviews Affect You

Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.

Added by Paul Potratz on October 30, 2015 at 12:38pm — No Comments

Is Your Video Pre-Roll Effective?

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template.…

Continue

Added by Paul Potratz on October 27, 2015 at 9:05am — No Comments

We need to discuss your showroom

All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, we'll identify potential mistakes and correct them today!…

Continue

Added by Paul Potratz on October 23, 2015 at 8:46am — No Comments

Twitter Moments And What It Means For Us

If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…

Continue

Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments

Keep Your Business Growing Every Single Year

The key to continued growth and success in business is simple: evolve. This week, I'll demonstrate the importance of evolving your business and yourself to keep the money flowing and new business expanding.

Added by Paul Potratz on October 20, 2015 at 12:18pm — No Comments

It worked on me

Turn On-The-Fence Shoppers Into Sales

You need to use Dynamic Retargeting to reach indecisive shoppers. I’ll explain how Dynamic Retargeting delivers highly targeted ads and offers to hesitating shoppers. It worked on me and will help you sell more cars this month!

Added by Paul Potratz on October 16, 2015 at 11:52am — No Comments

Consider Yourself Charming?

Why You Need To Be Charming

How does your personality increase sales? On this week's Think Tank Tuesday, learn the four steps to be personable (instead of creepy). Understand what being charming truly means, build connections that lead to sales, make more people know who you are, and learn what actions ruin your sales. …

Continue

Added by Paul Potratz on October 13, 2015 at 11:46am — No Comments

A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…

Continue

Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Capturing customers on video

Posted by Nate Wiener on November 19, 2013

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service