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Paul Potratz's ADM Blog (388)

Make These Changes to Stay on Top of the Google Search Page On Feb. 19, Google changed the look of their search page, decreasing the number of available advertising spots. This week on Hard Facts, le…

Make These Changes to Stay on Top of the Google Search Page



On Feb. 19, Google changed the look of their search page, decreasing the number of available advertising spots.

This week on Hard Facts, learn which ad spots are completely removed, which positions have changed, and the algorithm Google will now use to determine your ad’s position. See how this change can actually help you sell more cars for less money instead of running your…

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Added by Paul Potratz on February 26, 2016 at 11:13am — 1 Comment

Using Digital Body Language to Start the Conversation

You don’t have to wait for a shopper to fill out a form before you reach out. Learning the shopper's body language lets you start the conversation earlier in the buying process and become the go-to authority first.

This week, Samantha shows you how to use a shopper's digital body language to engage that person much earlier in the buying process. …

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Added by Paul Potratz on February 19, 2016 at 1:53pm — No Comments

What Makes a Successful Email?

Ever wonder "Will Anyone Open This?" when you send out an email?

Should you reinforce email campaigns with supporting marketing channels? Do you know how…

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Added by Paul Potratz on February 12, 2016 at 2:24pm — No Comments

A New Way to Market for Free

How You Can Go Live Today!

Are you a salesperson or a business owner who wants a new way to market for free? Then watch this week’s Think Tank Tuesday.

This new strategy includes:

  • The next tool to market for free: Facebook Live Video.
  • How to use this new streaming service to sell more.
  • Why it’s better than any other streaming service.

And the best comments get a free membership to our Coffee Mug…

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Added by Paul Potratz on February 9, 2016 at 12:13pm — No Comments

Developing Content To Generate Sales

Make sure your site is accessible and resourceful to your clients.

Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.…

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Added by Paul Potratz on February 5, 2016 at 9:34am — No Comments

Which Live Streaming Service is Best for You?

Facebook Live, Meerkat, and Periscope: Which Service is Best for You?

Facebook just launched its new live video service to compete with Meerkat and Periscope. How does this new tool stack up? How do you use it to engage car shoppers? Is it worth your time? Find out on this week’s Hard Facts.

Added by Paul Potratz on January 29, 2016 at 1:51pm — 1 Comment

Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are…

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Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments

First Thing I Would Change About Your Business

If I took over your company, here's what I would do immediately.

I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.

My changes will:

– Have customers asking about value, not price

– Turn your salespeople into consultants

– Make your dealership a community resource, not just a storefront

– Raise you above the competition without cutting…

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Added by Paul Potratz on January 26, 2016 at 9:42am — No Comments

Have You Dropped One Yet?

We Have the Secret to Boosting Sales and Service Leads

On this week’s episode of Hard Facts, Samantha has a way you can talk to customers who may not have patronized your dealership in the past using Ringless Voicemail Drops. Watch this week’s episode to learn more about this emerging technology and how to implement it now.…

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Added by Paul Potratz on January 22, 2016 at 12:12pm — No Comments

You're Throwing Money Away

One Small Change to Increase Profitability

Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.

Not tomorrow, today.

Added by Paul Potratz on January 19, 2016 at 1:15pm — No Comments

Throw Away Your Thank You Page

Provide a brand new proposition to customers with a next logical step

If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.

On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations…

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Added by Paul Potratz on January 15, 2016 at 1:59pm — No Comments

Are You A Weak Or Talented Sales Person

Here's what other salespeople are saying about being a talented seller

We’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.

What you will get in this episode:

– Hear what the industry says you need

– Learn what you need to become a talented salesperson

– Also submit your struggles for some…

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Added by Paul Potratz on January 12, 2016 at 1:38pm — No Comments

Geo-fencing and Geo-targeting: What's the Difference?

Is it Geo-Fencing or Geo-Targeting?
Every robust marketing strategy in 2016 needs Geo-Fencing AND Geo-Targeting; but what’s the difference? How do these two strategies work together to deliver specific and high-converting messages to shoppers everywhere?
 
On this week's episode of…
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Added by Paul Potratz on January 8, 2016 at 1:39pm — No Comments

What You Don't Know Won't Hurt You...

Or Will It? Find Out Now!

When someone asks about marketing automation or inbound marketing, sometimes the best way to explain it is just to show them.

What you will get in this episode:

  • A firsthand look at how it works
  • How we build strategies using this technology
  • Successful campaigns we have implemented

Learn more by watching the video below and get our marketing automation and inbound secrets on…

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Added by Paul Potratz on January 5, 2016 at 2:22pm — No Comments

Turn Phone Shoppers Into Sales

Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!

Added by Paul Potratz on December 30, 2015 at 12:36pm — No Comments

You Need an Online Parts Store for 2016

Integrated Parts Store on Your Website is Easy and a Must for 2016
 
The current state of the automotive marketplace is over-saturated, but you don’t need to panic. There’s an additional revenue source that you can start implementing to increase your profits.
 
On this…
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Added by Paul Potratz on December 25, 2015 at 12:00pm — No Comments

See the 12 Days of POTRATZ

The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress. 



Is the holiday season stressing you out? We get it. So we're sending y'all a way to share some laughs and reduce the holiday frenzy.…

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Added by Paul Potratz on December 22, 2015 at 1:14pm — No Comments

Don't Wait To Increase Conversions and Leads

Use Scarcity and Abundance to Increase Conversions and Leads
This week on Hard Facts, Samantha shows you how to generate more sales by showing the scarcity to the consumer. When a shopper knows they may miss a deal if they don't act now, they are driven to make a decision. These strategies work wonders to boost leads in any market.…
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Added by Paul Potratz on December 18, 2015 at 12:03pm — No Comments

Follow these 6 principles to make money

There's No Such Thing as Easy Money, But Here's How to Make Money
Making money is easy when times are good. Now what do you do when times are tough? I've helped many dealer principals pull out ahead when times look tough. This week on Think Tank Tuesday, here's the 6 principles to make…
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Added by Paul Potratz on December 15, 2015 at 12:06pm — No Comments

How do you create urgency?

3 Ways to Create Urgency
Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. Creating urgency is easier than it seems; Samantha discusses three strategies you can implement right now to drive in customers who are ready to buy.…
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Added by Paul Potratz on December 11, 2015 at 11:27am — No Comments

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