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Paul Potratz's ADM Blog (377)

Are You A Weak Or Talented Sales Person

Here's what other salespeople are saying about being a talented seller

We’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.

What you will get in this episode:

– Hear what the industry says you need

– Learn what you need to become a talented salesperson

– Also submit your struggles for some…


Added by Paul Potratz on January 12, 2016 at 1:38pm — No Comments

Geo-fencing and Geo-targeting: What's the Difference?

Is it Geo-Fencing or Geo-Targeting?
Every robust marketing strategy in 2016 needs Geo-Fencing AND Geo-Targeting; but what’s the difference? How do these two strategies work together to deliver specific and high-converting messages to shoppers everywhere?
On this week's episode of…

Added by Paul Potratz on January 8, 2016 at 1:39pm — No Comments

What You Don't Know Won't Hurt You...

Or Will It? Find Out Now!

When someone asks about marketing automation or inbound marketing, sometimes the best way to explain it is just to show them.

What you will get in this episode:

  • A firsthand look at how it works
  • How we build strategies using this technology
  • Successful campaigns we have implemented

Learn more by watching the video below and get our marketing automation and inbound secrets on…


Added by Paul Potratz on January 5, 2016 at 2:22pm — No Comments

Turn Phone Shoppers Into Sales

Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!

Added by Paul Potratz on December 30, 2015 at 12:36pm — No Comments

You Need an Online Parts Store for 2016

Integrated Parts Store on Your Website is Easy and a Must for 2016
The current state of the automotive marketplace is over-saturated, but you don’t need to panic. There’s an additional revenue source that you can start implementing to increase your profits.
On this…

Added by Paul Potratz on December 25, 2015 at 12:00pm — No Comments

See the 12 Days of POTRATZ

The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress. 

Is the holiday season stressing you out? We get it. So we're sending y'all a way to share some laughs and reduce the holiday frenzy.…


Added by Paul Potratz on December 22, 2015 at 1:14pm — No Comments

Don't Wait To Increase Conversions and Leads

Use Scarcity and Abundance to Increase Conversions and Leads
This week on Hard Facts, Samantha shows you how to generate more sales by showing the scarcity to the consumer. When a shopper knows they may miss a deal if they don't act now, they are driven to make a decision. These strategies work wonders to boost leads in any market.…

Added by Paul Potratz on December 18, 2015 at 12:03pm — No Comments

Follow these 6 principles to make money

There's No Such Thing as Easy Money, But Here's How to Make Money
Making money is easy when times are good. Now what do you do when times are tough? I've helped many dealer principals pull out ahead when times look tough. This week on Think Tank Tuesday, here's the 6 principles to make…

Added by Paul Potratz on December 15, 2015 at 12:06pm — No Comments

How do you create urgency?

3 Ways to Create Urgency
Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. Creating urgency is easier than it seems; Samantha discusses three strategies you can implement right now to drive in customers who are ready to buy.…

Added by Paul Potratz on December 11, 2015 at 11:27am — No Comments

You're Throwing Money Away

One Small Change to Increase Profitability
Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, Paul has the one strategy on your website you need to change right…

Added by Paul Potratz on December 8, 2015 at 7:07am — No Comments

Don't Meet and Not Meet Your Goals

How Much Time Are You Wasting?
35-50% of your time is wasted by ineffective meetings. On this week’s Hard Facts, Samantha has three steps to ensure your team stays productive and motivated.…

Added by Paul Potratz on December 4, 2015 at 8:59am — No Comments

Are you making these mistakes on social media?

Easy Steps To Increase Sales With Social Media

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars.

On this week’s Think Tank Tuesday, learn what you need to know about developing an effective and comprehensive social media marketing strategy. Start…


Added by Paul Potratz on December 1, 2015 at 11:40am — No Comments

Who are you holding accountable?

What Is Your Game Plan? 

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.

Added by Paul Potratz on November 27, 2015 at 8:30am — No Comments

Here's Some Important Things You Missed

With All the New Things Everyday, It's Easy to Get Overwhelmed!
With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week, Paul is focusing on what you may have missed that's costing you leads and sales.…

Added by Paul Potratz on November 24, 2015 at 11:09am — No Comments

How to Sell Cars on Instagram

Four Keys to Success on Instagram

Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.

Added by Paul Potratz on November 20, 2015 at 2:30pm — No Comments

More 1 of about 124 Print all In new window Eating Chicken and Drinking Beer

Don't Let Your Leisure Activities Become Your Motivation

We all love to take time to relax, eat chicken wings, and drink beer, but is that your motivation? Your goal? Your highlight? This week on Think Tank Tuesday, learn what you need to focus on to become a more successful individual, and it’s not eating chicken wings and drinking beer.…


Added by Paul Potratz on November 17, 2015 at 12:02pm — No Comments

Data Mining 101

Utilize your brand advocates

Why spend money on acquiring new customers when the cost is so much higher than the retention rate? What you should be talking about in your dealership is data mining. On this week’s Hard Facts, Samantha covers how to get down and dirty when it comes mining your database.…


Added by Paul Potratz on November 13, 2015 at 1:00pm — No Comments

This sounds crazy coming from me

I'm Going to Tell You What S.O.S. Means for Your Business

S.O.S: for dealers, it doesn't mean what you think it does! This week on Think Tank Tuesday find out how much S.O.S is costing your business and what you can do to avoid it!…


Added by Paul Potratz on November 10, 2015 at 12:58pm — No Comments

Google Has Changed Again

Stay Ahead of the Competition with Google's Latest Changes

Google has made more changes that affect how people find your dealership. The competition is getting tougher but Hard Facts is here to help. Watch now and discover why you need to step up your Google ranking to continue getting traffic.…


Added by Paul Potratz on November 6, 2015 at 9:11am — No Comments

I Know Where You Live

There’s a new marketing tool that pinpoints where your customers live and allows you to target them with specific ads. On this week’s Think Tank Tuesday, I cover this new technology and what…


Added by Paul Potratz on November 3, 2015 at 12:30pm — No Comments

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