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Paul Potratz's ADM Blog (274)

Increase your Audience With This Platform

A large chunk of your target audience is using this platform to influence their buying behaviors. Find out how you can increase your exposure, and target shoppers using this unique platform.

On this episode of Hard Facts, Samantha explains how you can tailor your strategy to increase engagement, and how to reach more car shoppers by using this major platform.

Added by Paul Potratz on June 6, 2014 at 2:00pm — No Comments

Brace Yourself, CASL Is Coming!

Beginning July 1, new Canadian Anti…

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Added by Paul Potratz on May 30, 2014 at 9:32am — No Comments

Do You Understand Search Algorithms?



Google and Bing are constantly fine-tuning their search engine algorithms to provide better results for users. With all the recent changes in search, it's easy to get confused on how search engines work, and how businesses should be using them to get the best results from their search campaigns.



On this episode of Think Tank Tuesday, Paul explains… Continue

Added by Paul Potratz on May 27, 2014 at 9:30am — 9 Comments

Do You Respond Well To Customer Reviews?

Whether positive or negative, customer reviews have a major impact on your brand’s reputation. It’s…
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Added by Paul Potratz on May 23, 2014 at 8:56am — 1 Comment

Do You Know How To Compete?


Learn how to analyze your competition, what marketing channels to pursue, and which to avoid.

Visit our website: http://www.ppadv.com
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Follow us on Twitter: @Potratz

Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments

What Is Your Personal Image?







With everything going digital in recent years, we often forget that some things can use a personal touch. That's why it's important to work on your individual image to increase customer experience. Find out how you can make yourself more marketable.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for improving your own… Continue

Added by Paul Potratz on May 16, 2014 at 10:43am — No Comments

Are You In Uncharted Territory?

In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.

Added by Paul Potratz on May 13, 2014 at 1:30pm — No Comments

Are You Using Google's Hidden Treasure?

Chances are, there’s already been a Google account created for your business, but are you correctly using Google Places and Google+ Local to increase your exposure? Find out how you should be setting up these features to market your dealership.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for increasing your dealership’s online…

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Added by Paul Potratz on May 9, 2014 at 8:30am — 1 Comment

Have You Gone Too Far?

Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!



 Tune in now and…

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Added by Paul Potratz on May 7, 2014 at 12:51pm — No Comments

Cloudy With A Chance Of Sales

You can't control the weather, but you can control how your dealership responds to major weather events. Find out how your dealership can be the sunshine after the storm by helping shoppers who have recently been affected by these conditions.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for responding to bad weather in your…

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Added by Paul Potratz on May 2, 2014 at 6:30am — No Comments

Are You Engaging Your Shoppers?

On this week's Think Tank Tuesday:

  • Find out what tool your website is missing…
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Added by Paul Potratz on April 29, 2014 at 12:47pm — No Comments

The 3 Commandments Of Facebook

Facebook has recently made some changes to improve the overall user experience of its social network. Learn what this means for marketers and what you should expect going forward.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand needs to do to prepare for these new changes.

Added by Paul Potratz on April 25, 2014 at 2:29pm — 2 Comments

Why Work Harder For Less?

Why Work Harder For Less?

On this week's Think Tank Tuesday:
  ✓ Learn how to identify your clients
  ✓ Find out what you need to be spending time on
  ✓ Determine key mistakes in your sales process

Added by Paul Potratz on April 22, 2014 at 12:30pm — No Comments

May Is Coming, Are You Ready?

With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new…

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Added by Paul Potratz on April 18, 2014 at 12:52pm — No Comments

Do You Have Multiple Streams Of Income?

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. 

Added by Paul Potratz on April 15, 2014 at 11:30am — No Comments

Are Your Leads Real Or Misleading?

Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.…

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Added by Paul Potratz on April 11, 2014 at 1:38pm — No Comments

Are You Missing Leads?

Do you lose more leads the farther you progress down the sales funnel? You might have this problem.
 
On this episode of Think Tank Tuesday:…
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Added by Paul Potratz on April 8, 2014 at 8:49am — No Comments

Do You Offer Instant Gratification?

When a shopper visits your website, are they greeted at the door or left waiting like an unwanted visitor? There is one major feature you can add to your website that could mean the difference between a conversion and a bounce.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website. 

 Are you looking for a high converting website? …

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Added by Paul Potratz on April 4, 2014 at 8:47am — No Comments

Is Your Team in Tune with Each Other?

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.

Added by Paul Potratz on April 1, 2014 at 7:39am — No Comments

What's Your Call To Action?

Are your emails mobile friendly? The way you structure the layout of your emails and the length of your subject lines are extremely important in determining how well they will perform. Ensure that you are optimizing your email for the maximum click through from mobile users.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.…

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Added by Paul Potratz on March 28, 2014 at 9:29am — No Comments

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