Professional Community for Car Dealers, Automotive Marketers and Sales Managers
You can't control the weather, but you can control how your dealership responds to major weather events. Find out how your dealership can be the sunshine after the storm by helping shoppers who have recently been affected by these conditions.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for responding to bad weather in your…
Added by Paul Potratz on May 2, 2014 at 6:30am — No Comments
Added by Paul Potratz on April 29, 2014 at 12:47pm — No Comments
Facebook has recently made some changes to improve the overall user experience of its social network. Learn what this means for marketers and what you should expect going forward.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand needs to do to prepare for these new changes.
Why Work Harder For Less?
On this week's Think Tank Tuesday:
✓ Learn how to identify your clients
✓ Find out what you need to be spending time on
✓ Determine key mistakes in your sales process
Added by Paul Potratz on April 22, 2014 at 12:30pm — No Comments
With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new…
Added by Paul Potratz on April 18, 2014 at 12:52pm — No Comments
Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family.
Added by Paul Potratz on April 15, 2014 at 11:30am — No Comments
Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.…Continue
Added by Paul Potratz on April 11, 2014 at 1:38pm — No Comments
Added by Paul Potratz on April 8, 2014 at 8:49am — No Comments
When a shopper visits your website, are they greeted at the door or left waiting like an unwanted visitor? There is one major feature you can add to your website that could mean the difference between a conversion and a bounce.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website.
Are you looking for a high converting website? …Continue
Added by Paul Potratz on April 4, 2014 at 8:47am — No Comments
You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.
Added by Paul Potratz on April 1, 2014 at 7:39am — No Comments
Are your emails mobile friendly? The way you structure the layout of your emails and the length of your subject lines are extremely important in determining how well they will perform. Ensure that you are optimizing your email for the maximum click through from mobile users.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.…
Added by Paul Potratz on March 28, 2014 at 9:29am — No Comments
Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.
Added by Paul Potratz on March 25, 2014 at 9:31am — No Comments
Do you have a Facebook strategy in place for promoting your dealership to online customers? 1 in every 7 minutes is spent on Facebook, find out how to develop internal and external strategies for growing your business on the social network.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.…Continue
Added by Paul Potratz on March 21, 2014 at 1:00pm — No Comments
Do you want to quickly increase conversions on your website? Learn two vital tactics you're probably using in your brick-and-mortar sales efforts that you should be using on your website.
Added by Paul Potratz on March 18, 2014 at 1:02pm — No Comments
Do You Know The 4 Steps To Becoming More Remarketable? Find Out in This Week's Think Tank Tuesday! Follow these steps and in 90 days you will see an impact, and learn how to take your sales career to the next level.
Added by Paul Potratz on March 11, 2014 at 2:19pm — No Comments
Do you ever see that customer in your showroom on their mobile phone? Find out what behaviors they may be exhibiting to not miss out on potential sales.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to dominate mobile shoppers.
Added by Paul Potratz on March 7, 2014 at 2:10pm — No Comments
Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.
Added by Paul Potratz on March 4, 2014 at 8:49am — No Comments
Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.…
Added by Paul Potratz on February 28, 2014 at 12:00pm — No Comments
Who Deserves the Fish?
Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up everyone's day?
During our weekly staff meetings, each team member votes for the Fish Award winner. The criteria? They display one or more of these four principles:
Play: Have fun! Make our clients feel as though they can have fun while they're here too.
Make Someone's Day:…
Added by Paul Potratz on February 27, 2014 at 7:54am — No Comments