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Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments
Have you ever done research on your mobile device for something you really want to purchase?
Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?
This week on Think Tank Tuesday, Paul discusses something that Google has finally…Continue
Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex…Continue
Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…Continue
Added by Paul Potratz on September 20, 2016 at 2:32pm — No Comments
Mobile-geddon is upon us!
As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.…
Added by Paul Potratz on September 13, 2016 at 1:00pm — No Comments
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!
There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.
For more information, watch Samantha in this week's Hard…
Added by Paul Potratz on September 9, 2016 at 12:17pm — No Comments
Have you ever gotten an email from a retail store saying the sale is one day only?
This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.
Customers who feel a sense of…Continue
Added by Paul Potratz on September 2, 2016 at 12:30pm — No Comments
Whether you like it or not, email marketing will always come in handy as long as you’re checking your email.
This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially. By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…Continue
Added by Paul Potratz on August 30, 2016 at 6:04am — No Comments
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.
LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…
Added by Paul Potratz on August 26, 2016 at 9:35am — No Comments
Is your phone ringing off the hook? Probably not.
In this week's Think Tank Tuesday, Paul reveals that by sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…Continue
Added by Paul Potratz on August 23, 2016 at 8:24am — No Comments
Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.
This method can also be combined with email and other digital channels to send similar messages across multiple channels,…Continue
Added by Paul Potratz on August 9, 2016 at 2:00pm — No Comments
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.
Price ad extensions are the most useful to every business because it has…Continue
Added by Paul Potratz on July 29, 2016 at 2:00pm — No Comments
We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!
Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…Continue
Added by Paul Potratz on July 26, 2016 at 7:30am — No Comments
Let's get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…
Added by Paul Potratz on July 22, 2016 at 7:25am — No Comments
Sick of hearing about Pokemon Go?
You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.…Continue
Added by Paul Potratz on July 19, 2016 at 11:00am — No Comments
What are you doing on Facebook to provide value?
By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…Continue
Added by Paul Potratz on July 15, 2016 at 2:25pm — No Comments
What’s your website doing while you’re not looking?
This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…Continue
Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments
Did you know subject lines framed as questions get fewer open rates and replies?
Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case. You can also increase the…Continue
Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.
If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.…
Added by Paul Potratz on June 28, 2016 at 12:00pm — No Comments
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people…Continue
Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments