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Paul Potratz's ADM Blog (318)

Let's Talk About Going Dark

If you haven't been taking advantage of Facebook's "dark posts", now is the time you want to start. On this week's Hard Facts, Samantha explains how using this feature will allow you to segment your audience by sending certain messages to specific Facebook users without alienating other users that the message doesn't apply to.…

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Added by Paul Potratz on January 16, 2015 at 1:44pm — No Comments

Do You Consider Yourself Charming?

How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.

Added by Paul Potratz on January 13, 2015 at 1:45pm — No Comments

The 7 Deadly Sins of Having Chat on Your Website

Do you have chat on your website or are you considering it? Either way, this is a…

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Added by Paul Potratz on January 13, 2015 at 9:22am — No Comments

Are You Sick?

Have you ever owned something that is often in need of repairs, and you find yourself getting to the point where you're just sick of dealing with it? On this week's Hard Facts, Samantha offers two strategies to aid customers when in need of service that will allow you to drive more traffic to your service lane.…

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Added by Paul Potratz on January 9, 2015 at 2:17pm — No Comments

A man and a monkey cannot be saved...

A Man Who Misses Opportunity And A Monkey Who Misses His Branch Cannot Be Saved

On this week's Think Tank Tuesday, I will explain how you can leverage the upcoming tax season to increase sales.…

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Added by Paul Potratz on January 6, 2015 at 3:24pm — No Comments

Have Your Team Take The Test

Did They Have The Right Answers?

Are you confident about your marketing or are you just spending money and hoping it works? The first step to developing an effective marketing strategy is to always keep your customer's wants and needs in mind.

This week on Hard Facts, Samantha helps you determine if your business should start investing…

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Added by Paul Potratz on January 2, 2015 at 2:00pm — No Comments

How Do You Know Your Digital Strategy Is Working?

How Do You Know Your Digital Strategy Is Working?

Is your business keeping you up at night? We want to offer ways to uncover some great opportunities in your strategy, including:

Focusing on the handling of phone calls

Generating more content for your website

Emphasizing the value of tracking your leads

Maintaining top-of-mind…

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Added by Paul Potratz on December 31, 2014 at 11:02am — No Comments

Did We Forget Anything?

The Holiday Cheer Is On Us



The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.

On this week’s Think Tank Tuesday, enjoy "The 12 Days of…

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Added by Paul Potratz on December 23, 2014 at 7:30am — No Comments

History Repeats Itself

Your SEM Account Proves It

Running a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions…

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Added by Paul Potratz on December 19, 2014 at 12:10pm — No Comments

What Exactly Are We Selling?

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and…

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Added by Paul Potratz on December 16, 2014 at 9:00am — 2 Comments

Are You Fully Prepared?

Mobile Is Dominating



Get ready, Google is making it even more obvious to see if a site is mobile friendly or not. With everyone relying so heavily on their phones today, it is an absolute necessity to have a mobile platform if you want to compete.



This week on Hard Facts, learn the specific criteria Google looks for to give your site that…

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Added by Paul Potratz on December 12, 2014 at 1:21pm — 1 Comment

Don't Mix Business With Personal

A Little Known Fact About Facebook



Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.



On this episode of…

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Added by Paul Potratz on December 9, 2014 at 2:05pm — No Comments

It's The Final Countdown!

Get Rid Of Seasonal Inventory

With the end of the year approaching fast, are you worried about how you're going to start pushing your seasonal inventory, parts and accessories? Don't worry! There is a new opportunity that will allow you to create a sense of scarcity and urgency across all your platforms, resulting in increased conversions and sales.



Don't settle for leftover inventory, implementing this new tool into your marketing strategy…

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Added by Paul Potratz on December 5, 2014 at 2:44pm — No Comments

Maybe You Should Change Gears

Stop Being Reactive And Start Being Proactive



Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.



On this episode of…

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Added by Paul Potratz on December 2, 2014 at 2:17pm — No Comments

Struggling With Commitment Issues?

Are You Struggling With Commitment Issues?



Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.



On this episode of Think Tank…

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Added by Paul Potratz on November 25, 2014 at 12:18pm — No Comments

Do You Meet The Standards?

Why Google Says You Need To Go Mobile



If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.



This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching…

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Added by Paul Potratz on November 21, 2014 at 11:40am — No Comments

What are you even doing right now?

Black Friday Is Almost Here

Time is running out, and you don't want to miss out on one of the biggest selling opportunities of the year. Black Friday isn't just a retail holiday, dealerships can cash in on the flocks of people who are looking for a bargain during the holidays.



On this episode of Think Tank Tuesday, learn…

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Added by Paul Potratz on November 18, 2014 at 12:28pm — No Comments

Location Is Everything!

Help Customers Find You

Does your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. 

This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations. 

Added by Paul Potratz on November 14, 2014 at 11:38am — No Comments

Beat The Million Dollar Man

You Don't Need A Million Dollar Budget



When your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market.



On this episode of…

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Added by Paul Potratz on November 11, 2014 at 12:40pm — No Comments

Open Rates Matter, But You Need To Dig Deeper.

If you're running email marketing campaigns, chances are you rely on a number of metrics to determine the success of your campaigns. What if I told you that you're not tracking one of the most important metrics?



This week on Hard Facts, learn what metric you should be tracking to measure email success.…



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Added by Paul Potratz on November 7, 2014 at 11:53am — No Comments

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