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Paul Potratz's ADM Blog (253)

Don't Mix Business With Personal

A Little Known Fact About Facebook



Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.



On this episode of…

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Added by Paul Potratz on December 9, 2014 at 2:05pm — No Comments

Maybe You Should Change Gears

Stop Being Reactive And Start Being Proactive



Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.



On this episode of…

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Added by Paul Potratz on December 2, 2014 at 2:17pm — No Comments

Struggling With Commitment Issues?

Are You Struggling With Commitment Issues?



Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.



On this episode of Think Tank…

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Added by Paul Potratz on November 25, 2014 at 12:18pm — No Comments

What are you even doing right now?

Black Friday Is Almost Here

Time is running out, and you don't want to miss out on one of the biggest selling opportunities of the year. Black Friday isn't just a retail holiday, dealerships can cash in on the flocks of people who are looking for a bargain during the holidays.



On this episode of Think Tank Tuesday, learn…

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Added by Paul Potratz on November 18, 2014 at 12:28pm — No Comments

Beat The Million Dollar Man

You Don't Need A Million Dollar Budget



When your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market.



On this episode of…

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Added by Paul Potratz on November 11, 2014 at 12:40pm — No Comments

Are Your Leads Sales Qualified?

Do you want to know where your shoppers are in the buying cycle? Your CRM can only tell you so much about them. It's time to stop guessing -- learn exactly what your shoppers are looking for and when they're ready to make a purchase.



On this episode of Think Tank Tuesday, determine what your shoppers want based on specific actions they have taken on your…

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Added by Paul Potratz on November 4, 2014 at 11:40am — No Comments

About Your Website

Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it?



On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy…

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Added by Paul Potratz on October 29, 2014 at 7:04am — No Comments

Who's holding you back?

Is something or someone keeping you from achieving more success at your dealership? If so, you need to address it for your business to grow. I show you how to approach the issue and overcome the obstacles keeping you from success on this week's Think Tank Tuesday.…

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Added by Paul Potratz on October 21, 2014 at 6:52am — No Comments

Hurry, this won't last...

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Added by Paul Potratz on October 14, 2014 at 12:42pm — No Comments

How Much Do You Know About Your Shoppers?

You may think you're reaching…

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Added by Paul Potratz on October 7, 2014 at 12:46pm — No Comments

You'd Be Crazy Not To Read This

Do you have a defense strategy…

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Added by Paul Potratz on October 1, 2014 at 12:30pm — No Comments

Do You Know The 3 Steps?

Are you just starting your…

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Added by Paul Potratz on September 23, 2014 at 12:23pm — No Comments

What Makes You Unique?

Does your brand have a unique…

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Added by Paul Potratz on September 16, 2014 at 1:09pm — No Comments

How to Make Your Sales Staff More Efficient

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Added by Paul Potratz on September 10, 2014 at 9:00am — No Comments

Am I Doing This Right?

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Added by Paul Potratz on September 2, 2014 at 11:33am — No Comments

It's Time to Pop the Question

You could have the most talented team on paper, but how can you know they're the right fit? Many businesses struggle with this issue when hiring new team members and promoting current employees. …

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Added by Paul Potratz on August 26, 2014 at 11:37am — No Comments

Are You Ahead of The Curve?

Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now…

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Added by Paul Potratz on August 19, 2014 at 7:38am — No Comments

What are we selling here?

Have you been using price points and incentives as a crutch in your video advertising? If so, you are limiting your creativity. There's so much more that you could be doing to showcase your product and your brand. 

On this week's Think Tank Tuesday, I explain how you can channel your inner creativity to increase the effectiveness of your advertising. …

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Added by Paul Potratz on August 13, 2014 at 10:47am — No Comments

What are we selling here?

Have you been using price points and incentives as a crutch in your video advertising? If so, you are limiting your creativity. There's so much more that you could be doing to showcase your product and your brand. 

On this week's Think Tank Tuesday, I explain how you can channel your inner creativity to increase the effectiveness of your advertising. …

Continue

Added by Paul Potratz on August 13, 2014 at 10:47am — No Comments

Finally, Something Worth Watching

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…

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Added by Paul Potratz on August 5, 2014 at 7:43am — No Comments

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