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Paul Potratz's Blog – December 2015 Archive (9)

Turn Phone Shoppers Into Sales

Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!

Added by Paul Potratz on December 30, 2015 at 12:36pm — No Comments

You Need an Online Parts Store for 2016

Integrated Parts Store on Your Website is Easy and a Must for 2016
The current state of the automotive marketplace is over-saturated, but you don’t need to panic. There’s an additional revenue source that you can start implementing to increase your profits.
On this…

Added by Paul Potratz on December 25, 2015 at 12:00pm — No Comments

See the 12 Days of POTRATZ

The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress. 

Is the holiday season stressing you out? We get it. So we're sending y'all a way to share some laughs and reduce the holiday frenzy.…


Added by Paul Potratz on December 22, 2015 at 1:14pm — No Comments

Don't Wait To Increase Conversions and Leads

Use Scarcity and Abundance to Increase Conversions and Leads
This week on Hard Facts, Samantha shows you how to generate more sales by showing the scarcity to the consumer. When a shopper knows they may miss a deal if they don't act now, they are driven to make a decision. These strategies work wonders to boost leads in any market.…

Added by Paul Potratz on December 18, 2015 at 12:03pm — No Comments

Follow these 6 principles to make money

There's No Such Thing as Easy Money, But Here's How to Make Money
Making money is easy when times are good. Now what do you do when times are tough? I've helped many dealer principals pull out ahead when times look tough. This week on Think Tank Tuesday, here's the 6 principles to make…

Added by Paul Potratz on December 15, 2015 at 12:06pm — No Comments

How do you create urgency?

3 Ways to Create Urgency
Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. Creating urgency is easier than it seems; Samantha discusses three strategies you can implement right now to drive in customers who are ready to buy.…

Added by Paul Potratz on December 11, 2015 at 11:27am — No Comments

You're Throwing Money Away

One Small Change to Increase Profitability
Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, Paul has the one strategy on your website you need to change right…

Added by Paul Potratz on December 8, 2015 at 7:07am — No Comments

Don't Meet and Not Meet Your Goals

How Much Time Are You Wasting?
35-50% of your time is wasted by ineffective meetings. On this week’s Hard Facts, Samantha has three steps to ensure your team stays productive and motivated.…

Added by Paul Potratz on December 4, 2015 at 8:59am — No Comments

Are you making these mistakes on social media?

Easy Steps To Increase Sales With Social Media

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars.

On this week’s Think Tank Tuesday, learn what you need to know about developing an effective and comprehensive social media marketing strategy. Start…


Added by Paul Potratz on December 1, 2015 at 11:40am — No Comments

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