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Paul Potratz's Blog – December 2013 Archive (8)

Are You a Planner or Do You Live in the Now?

Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.

In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of…

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Added by Paul Potratz on December 27, 2013 at 12:45pm — No Comments

Learn the Benefits of Balance

Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.

Added by Paul Potratz on December 20, 2013 at 8:35am — No Comments

To Chat, or Not to Chat?

Often I find myself having a recurring conversation with my dealers. The topic? Website Chat. Chat is essential to a dealership if they want to capitalize on all potential leads. Many argue, “It’s a waste of money…it’s a waste of time… and it requires too much attention.” This is where I beg to differ. The average chat provider charges about $250 a month. Even if your dealership only sells three cars in a month directly from chat leads, wouldn’t you say that it’s worth it? As far as managing…

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Added by Paul Potratz on December 17, 2013 at 11:41am — No Comments

Paul Potratz and Cory Mosley to be at NADA 2014

The Potratz team along with Cory Mosley will be at NADA 2014 holding workshops and demos at booth #6813 and answering your questions about digital marketing within automotive advertising.



Join us at the New Orleans Earnest N. Morial Convention Center January 24-27, 2014 in New Orleans, Louisiana.…

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Added by Paul Potratz on December 17, 2013 at 8:58am — No Comments

Don’t Reinvent Yourself

How Often Should Your Advertising Messages Change?



► How Consistent Is Your Content?

► When Should You Update Website Sliders?

► How Long Should Campaigns Run?

► When Do You Need A New Commercial?



Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…

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Added by Paul Potratz on December 10, 2013 at 9:10am — 1 Comment

First Peek at Advertising on Instagram

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…

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Added by Paul Potratz on December 9, 2013 at 7:50am — No Comments

'Tis the Season for Service?

This year’s Black Friday chaos and record-breaking Cyber Monday sales created quite the stir around the Potratz lunch table. Sharing pictures of our weekend steals and comparing our shopping…

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Added by Paul Potratz on December 6, 2013 at 10:19am — No Comments

Two Tactics To Increase Conversions

Use These Two Tactics To Increase Conversions

► You Won't See This In Brick-and-Mortar

► Create A Hard-To-Ignore Call To Action

► Get Customers Taking Action Sooner

► Attract Those Looking To Buy Right Now



Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…

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Added by Paul Potratz on December 3, 2013 at 9:42am — 1 Comment

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