Ever wonder how many people really see what you post on your car dealership's Facebook page
? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages.
Now, you can see how many people saw a post or interacted with it by… Continue
Added by Paul Potratz on December 28, 2010 at 2:47pm —
Advice for Auto Dealerships Facing Recalls
In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan
in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social media to address the issue.
First, create a… Continue
Added by Paul Potratz on December 22, 2010 at 12:18pm —
Mobile Marketing at Your Dealership
Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.
The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text… Continue
Added by Paul Potratz on December 21, 2010 at 8:44am —
QR Codes for Automotive Text Message Marketing Campaigns
Text Message Marketing with QR Codes
Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.
Added by Paul Potratz on December 17, 2010 at 12:29pm —
Facebook Questions and Polls for Auto Dealers
Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you… Continue
Added by Paul Potratz on December 16, 2010 at 2:47pm —
Using Facebook as a CRM for Automotive Sales
Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past… Continue
Added by Paul Potratz on December 15, 2010 at 1:48pm —
I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad… Continue
Added by Paul Potratz on December 14, 2010 at 1:27pm —
Yahoo! Local for Auto Dealers Continue
Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.
For those Automotive Dealers that already optimize…
Added by Paul Potratz on December 13, 2010 at 9:32am —
Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.
Now, think about the millions… Continue
Added by Paul Potratz on December 10, 2010 at 3:14pm —
Social Media Index for Dealerships
A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.
Added by Paul Potratz on December 10, 2010 at 3:04pm —
So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How do you announce those specs? Traditional PR guidelines would say to write a press release and send it out to major media outlets. Well, for the new 2011 Ford Explorer, Ford has bypassed traditional media and revealed the vehicle step by step over social media.… Continue
Added by Paul Potratz on December 8, 2010 at 12:57pm —
It’s that time again—and no, I’m not talking about Christmas. Facebook hasn’t made any major changes to profile pages for at least several months, and now they’re rolling out an extensive redesign for personal profiles. This new design consolidates personal info and pictures onto a more streamlined page that lets users see at a quick glance who you are, offering an excellent opportunity for auto dealers… Continue
Added by Paul Potratz on December 7, 2010 at 2:43pm —
Recently, we blogged about using Groupon to draw people to your auto dealership
. But there’s another kid on the block: Living Social. And this kid’s got features to compete with Groupon, taking less of a cut from the profit and in return giving you endless social media exposure from the tech-saavy…
Added by Paul Potratz on December 6, 2010 at 3:35pm —
Porsche is the first automotive brand to reach one million fans on its Facebook fan page, beating many much larger brands to the punch in automotive social media marketing
. What strategies has this German luxury car manufacturer used to pull in fans and see this success? Obviously, a sports/luxury brand often has a large fan following, but auto dealers can still learn from Porsche’s page.…
Added by Paul Potratz on December 3, 2010 at 2:40pm —
Has your dealership gotten on board with social media? Perhaps
you’re wondering how many other dealers are really using social sites
to build a following. A recent study by SmartBrief
surveying 6,000 people, shows that… Continue
Added by Paul Potratz on December 2, 2010 at 9:48am —
Mobile Marketing for Car Dealers
Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone Continue
Apps are the three dominate forms that Mobile Marketing comes in.
Considering 85% of Americans own a cell phone, while only 80% have a
land line, it seems that Mobile Marketing is worth looking…
Added by Paul Potratz on December 1, 2010 at 3:41pm —
Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t mean that you have to do it on your own.
Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…
Added by Paul Potratz on December 1, 2010 at 10:00am —