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Paul Potratz's Blog – November 2013 Archive (6)

Increase Leads By Marketing To A Lifestyle

Don't Sell A Price, Sell A Lifestyle

► Target Marketing To Life Events

► Market To Many Stages Of Life

► Stop Selling By Price Alone

► Create Your Marketing Plan Today!



Different stages of life require unique marketing messages and  campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think Tank…

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Added by Paul Potratz on November 26, 2013 at 8:13am — No Comments

Marketing For Black Friday

The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.

Added by Paul Potratz on November 20, 2013 at 7:40am — No Comments

Consumer Focused Training

Customer Focused Training

► All Trainers Need To See This

► Specific Language To Avoid

► Develop Your Sales People

► Keep Your Focus On The Customer



If you are in a position to be leading and developing your sales force, I have some Hard Facts you won't want to miss. Learn to use the right language to keep the focus on the customer and create the best experience…

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Added by Paul Potratz on November 15, 2013 at 12:26pm — No Comments

Webinar to be Hosted by Automotive Leaders Paul Potratz and Cory Mosley

SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure…

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Added by Paul Potratz on November 13, 2013 at 8:20am — No Comments

Does Your Website Pass The Test?

Does Your Website Pass Or Fail?

► Test Your Website's Merit Today

► The Right Way To Do Product Reviews

► Purchase Justification Is Key

► Make Your Dealership's Website Stand Out



Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…

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Added by Paul Potratz on November 12, 2013 at 11:14am — No Comments

4 Steps to Become Remarketable

You already have the passion, drive, and excitement. Learn what you're missing to become a great salesman. Follow these four steps to success. That's this week on Think Tank Tuesday.

Added by Paul Potratz on November 5, 2013 at 1:43pm — No Comments

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