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Paul Potratz's Blog – November 2010 Archive (22)

LinkedIn Adds Share Button

LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles, specials, and more on LinkedIn, where millions of professionals use their accounts to network with others. This button provides yet another tool for automotive social media…

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Added by Paul Potratz on November 30, 2010 at 8:48am — 2 Comments

What Dealerships Can Expect from Facebook's "Modern Messaging System"

Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern

Messaging System." This new Messaging Platform uses @facebook.com

addresses to allow users to send messages to people using conventional

e-mail and Facebook urges that their new messaging system is…

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Added by Paul Potratz on November 23, 2010 at 12:38pm — No Comments

MyFace or Spacebook? MySpace Links with Facebook

MySpace, attempting to regain its former popularity as a social network, is now letting people sign up with existing Facebook credentials. This new MySpace Mashup feature will supposedly encourage Facebook users to get on, or back on, MySpace. Whether…

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Added by Paul Potratz on November 23, 2010 at 10:30am — 4 Comments

Holiday Promotions for Auto Dealerships

As the holiday season approaches, auto

dealers seek ways to take advantage of the holiday spirit to promote

their dealerships. One way to do this is to choose a charity to donate

money to and then use Facebook and Twitter pages to encourage people to

give. For example, Chevy dealers are running the Chevy Gives More

campaign and integrating this with Facebook. A charity promotion is a

good opportunity to help those in need as well as to build fans on a

Facebook… Continue

Added by Paul Potratz on November 22, 2010 at 1:00pm — No Comments

Make Your Social Media Presence Personal

Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with

their friends and come to expect the same casual approach from the

pages they like.



There is a much better chance of gaining fans on your page if you post pictures, interesting facts and…

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Added by Paul Potratz on November 19, 2010 at 10:52am — No Comments

Paid Tweets Now Showing in Google Search Results

Google is now integrating Promoted Tweets into Google Realtime

Search. Twitter allows advertisers to pay for Promoted Tweets that will

show up above the others in search results, similar to Google AdWords.

Twitter itself only just unveiled Promoted Tweets, which the company is

running on a trial basis with a select group of marketers, but

eventually will open up to anyone who wants to advertise, including car

dealers.



Not too long ago, Google rolled…

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Added by Paul Potratz on November 18, 2010 at 12:11pm — No Comments

Ford’s Social Media Fiesta

The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential

bankruptcy. Ford just announced their Best Third Quarter Ever, which

marks their sixth consecutive quarterly gain. Currently the company is

on track to paying off their debt by the end of 2010, one year ahead of

schedule, and…

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Added by Paul Potratz on November 18, 2010 at 7:59am — No Comments

Start Using QR Codes at your Dealership

How Your Dealership Can Start Using QR Codes to Drive Traffic





There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…

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Added by Paul Potratz on November 17, 2010 at 11:16am — No Comments

Think Tank Tuesday: Innovation for Automotive Digital Marketing



Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice…

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Added by Paul Potratz on November 16, 2010 at 12:55pm — No Comments

Claim your Dealerships Venue Using FourSquare!

Claim your Dealerships Venue Using FourSquare!



Geomarketing is becoming more and more viable for Car Dealers with availability of Smart Phones that come equipped with GPS. If your Car Dealership isn’t

already listed on…

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Added by Paul Potratz on November 16, 2010 at 11:58am — No Comments

It’s Best to Stay with the Gorilla-Facebook for Automotive Advertising

The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to

stay ahead of current trends. Although it’s beneficial to stay

knowledgeable in the shifting social media arena, using the 1,000 pound

Gorilla (Facebook) to its maximum potential will provide a dealership

with the biggest return on investment.



As we already know, Facebook is the world’s largest social networking…

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Added by Paul Potratz on November 15, 2010 at 7:55am — No Comments

Using Groupon to Promote your Car Dealership

Using Groupon to Promote your Car Dealership

It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake.



A…

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Added by Paul Potratz on November 11, 2010 at 2:30pm — 4 Comments

Tweeting for Attention: Follow Hyundai’s Example

Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its official Twitter account. This clever image leak is a great example of automotive social media marketing.

Twitter for Automotive Marketing

The tweet simply said, “Self-Spy-Photo: Just received this from our…

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Added by Paul Potratz on November 11, 2010 at 1:48pm — No Comments

Building Relationships on LinkedIn for Auto Dealers



Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.



Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to…

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Added by Paul Potratz on November 10, 2010 at 11:13am — 1 Comment

Social Media Meets Search Engine

Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you will see your friends’ profile images and names under search results for pages they like.



This new feature will help to make your auto dealership Facebook page more visible. When friends of your fans search, they will see that their friends like your page. As you build fans and encourage more people to like the page, searchers will be more… Continue

Added by Paul Potratz on November 9, 2010 at 12:35pm — No Comments

Facebook Expands Automotive Advertising Opportunities with Deals

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook…

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Added by Paul Potratz on November 8, 2010 at 1:09pm — No Comments

Internet TV Killed the Cable Star

Automotive Marketing has come in many forms and through different mediums. First, there was Print and Radio. Then, these Broadcast Television knocked these out of the way, and was pushed aside by Cable…

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Added by Paul Potratz on November 5, 2010 at 12:02pm — 1 Comment

Selling Cars with Mobile Advertising

Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing service to fit the specific needs of your auto dealership marketing campaign. These messages are not spam but instead reach only those people who choose to text a number and request information. Thus a texting campaign can reach a specific target audience.



After setting up a number for people to text, you can…

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Added by Paul Potratz on November 4, 2010 at 2:00pm — No Comments

Automotive Marketing with Facebook Ads

So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving people to the page. What better way than to run ads right on Facebook?…

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Added by Paul Potratz on November 3, 2010 at 1:17pm — No Comments

Keep Joe Coming Back: Remarketing for Automotive Advertising

Think about the average car shopper visiting your website. Let’s say you sell Nissans. Joe wants to buy a Nissan Altima, so he searches for “nissan altima” in Google. Your car dealership pops up at the top of the search results.…

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Added by Paul Potratz on November 2, 2010 at 10:52am — No Comments

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