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Paul Potratz's Blog – October 2015 Archive (11)

Don't Ignore Me.

How Customer Reviews Affect You

Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.

Added by Paul Potratz on October 30, 2015 at 12:38pm — No Comments

Is Your Video Pre-Roll Effective?

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template.…

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Added by Paul Potratz on October 27, 2015 at 9:05am — No Comments

We need to discuss your showroom

All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, we'll identify potential mistakes and correct them today!…

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Added by Paul Potratz on October 23, 2015 at 8:46am — No Comments

Twitter Moments And What It Means For Us

If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…

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Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments

Keep Your Business Growing Every Single Year

The key to continued growth and success in business is simple: evolve. This week, I'll demonstrate the importance of evolving your business and yourself to keep the money flowing and new business expanding.

Added by Paul Potratz on October 20, 2015 at 12:18pm — No Comments

It worked on me

Turn On-The-Fence Shoppers Into Sales

You need to use Dynamic Retargeting to reach indecisive shoppers. I’ll explain how Dynamic Retargeting delivers highly targeted ads and offers to hesitating shoppers. It worked on me and will help you sell more cars this month!

Added by Paul Potratz on October 16, 2015 at 11:52am — No Comments

Consider Yourself Charming?

Why You Need To Be Charming

How does your personality increase sales? On this week's Think Tank Tuesday, learn the four steps to be personable (instead of creepy). Understand what being charming truly means, build connections that lead to sales, make more people know who you are, and learn what actions ruin your sales. …

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Added by Paul Potratz on October 13, 2015 at 11:46am — No Comments

A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…

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Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments

Your autoresponders are a missed opportunity

Here's How To Autoresponders into a Powerful Sales Tool!

Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…

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Added by Paul Potratz on October 6, 2015 at 1:34pm — No Comments

Are You A Match?

Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.

Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments

Using Animation To Catch Their Attention

         

         My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.

            While…

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Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments

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