Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Right now, the automotive industry is buzzing about Volkswagen and emissions testing. You may think this is a bad time to own a VW dealership, or you may be looking to jump on the bandwagon and grab some marketshare. Just stop and watch this week’s Think Tank Tuesday and I will show you why there is no such thing as bad PR!…Continue
Added by Paul Potratz on September 29, 2015 at 1:08pm — No Comments
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Your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on…Continue
Added by Paul Potratz on September 25, 2015 at 12:30pm — No Comments
There's No Such Thing as Easy Money (But Here's How to Make Money)
Making money: it's easy when times are good. But what do you do when times are tough? I've helped many dealer principals pull out ahead when times look tough. This week on Think Tank Tuesday, here's the 6 principles to make money.…Continue
Added by Paul Potratz on September 22, 2015 at 2:09pm — No Comments
Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.
Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take away from that is essential. One of the biggest things we…Continue
Added by Paul Potratz on September 19, 2015 at 4:30pm — No Comments
We sat down recently with our Social Media Manager, Tori, to find out exactly how she spends her day. Does she spend it on her phone surfing Instagram and Pinterest? Or, is she busy helping to build a brand, researching trends and changes?
When asked what she finds to be a best practice and procedure for her job she informed us that ensuring the…Continue
Added by Paul Potratz on September 17, 2015 at 1:01pm — No Comments
We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including Website Developer and Account Manager.
Added by Paul Potratz on September 16, 2015 at 9:06am — No Comments
Talk More, Sell More, Win More.
Are you a salesperson looking to make more money? I have the answers. On this week's Think Tank Tuesday, learn how to make a gigantic difference in your sales every month. It's time for your end-of-month numbers to get better.…Continue
Added by Paul Potratz on September 15, 2015 at 1:49pm — No Comments
One Simple Tip to Boost Conversion
It's so easy, you'll kick yourself for not doing it sooner. This week, Samantha shows you how to create a top-performing video conversion page. She'll also share a couple of other ways to get the most conversions from your website.
Added by Paul Potratz on September 11, 2015 at 1:40pm — No Comments
Currently, the automotive industry is at an all time high for vehicles sold. Yet, as the old saying goes, what goes up must come down. Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.
In 2008 the Stock Market and economy took a large hit,…Continue
Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments
This industry is going to die because salespeople keep making the same mistake. Are you ready…Continue
Added by Paul Potratz on September 8, 2015 at 1:06pm — No Comments
5 Steps to Get Your Customers to Fill Out Your Surveys
Do you get a dismal response whenever you send out customer surveys? Samantha recently helped a client solve this issue and she can help you too. This week on Hard Facts, learn the five steps to make your surveys irresistible.
Added by Paul Potratz on September 4, 2015 at 1:53pm — No Comments
When was the last time you wowed someone with your creative? Many dealers fall into a cycle of bland commercials, templated websites, and average marketing. This week on Think Tank Tuesday, I show you how stand out and push the creativity of your entire marketing.…Continue
Added by Paul Potratz on September 1, 2015 at 11:30am — No Comments