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Paul Potratz's Blog – September 2012 Archive (4)

13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

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Added by Paul Potratz on September 18, 2012 at 1:59pm — 1 Comment

What is your competitive advantage?

What Is Your Competitive Advantage? from Potratz on Vimeo.

Do you have a good answer to the question "Why should I buy from you"?  Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a…

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Added by Paul Potratz on September 13, 2012 at 1:28pm — No Comments

Take Advantage of Record Sales

Take Advantage of Record Sales

How have your dealership’s sales been this year? If you said “better than expected”, you’re in the same boat as many dealerships in the country.

Industry experts predict that U.S. auto sales per dealership may climb to a record in 2012. Annual sales per dealer will increase to an estimated 805 vehicles from a previous…

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Added by Paul Potratz on September 10, 2012 at 9:31am — No Comments

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…

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Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

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