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Paul Potratz's Blog – July 2012 Archive (5)

Dealerships Benefit When Using Location-Based Social Media


Check out this great blog by Felicia Mahabeer of Potratz, and she talks all about what Social Media can do for your dealership!

Social media opportunities are everywhere these days, and they continue to soar in popularity. One social media trend that can…


Added by Paul Potratz on July 30, 2012 at 12:00pm — No Comments

The Secret of Effectively Making Sales

The Secret of Effectively Making Sales

1. Set Goals

  • When you think about your dealership, it might seem that the goal is obvious: to sell cars. While that is true, the important thing to remember is that a more specific goal and action plan is easier to obtain. Rather than the basic goal of “sell cars”, you have to…

Added by Paul Potratz on July 20, 2012 at 9:00am — No Comments

Do You Have An SEM Strategy For Service?

Do You Have An SEM Strategy For Service? from Potratz on Vimeo.

Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a vehicle when you can also target…


Added by Paul Potratz on July 10, 2012 at 2:32pm — 1 Comment

Improve Your Inventory Using Google Analytics

Improve Your Inventory Using Google Analytics

Google Analytics is a powerful tool for managing your online advertising campaign. But did you also consider that tracking your ad campaigns can provide important insights into your business – and help you control your inventory?

Think about it this way. People will search a variety of things to land on your site. They might search “car dealerships” and the area…


Added by Paul Potratz on July 5, 2012 at 12:30pm — No Comments

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