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Paul Potratz's Blog – May 2012 Archive (5)

Google Display Ads Alongside Search Results?!

Google Display Ads Alongside Search Results?!

Check out this great blog by Andrew Pasternak our SEM Director, as he tells us what's next in search engine marketing.

Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on…


Added by Paul Potratz on May 24, 2012 at 1:47pm — No Comments

The Next Big Thing In Marketing

The Next Big Thing In Marketing

Check out this great blog by our Social Media Director Julie Powers, as she tells us all about infographics, the next big thing in marketing.

Are you looking for a way to get content in front of potential customers in a more visually stimulating way than just an ordinary text-heavy blog post? Information graphics or…


Added by Paul Potratz on May 9, 2012 at 11:50am — 9 Comments

8 Tips to Make Your PPC Campaign Best in the Market

Not every pay-per-click campaign is created equally. Let me show you in this video 8 tips to make your campaign the best in the market! Learn to use tools like contextual targeting, mobile targeting, click-to-call ads, remarketing, and more to take your campaigns to a new level.

Added by Paul Potratz on May 9, 2012 at 11:43am — No Comments

Getting To Know Your Customers is Critical

Do you know your customers? – Do you know what a multi-channel funnel is?
A muti-channel funnel allows you to stop spraying and praying. It allows you to track and see how customers are interacting with ads and where the conversions are taking place.

Added by Paul Potratz on May 3, 2012 at 6:05am — No Comments

Are You Being Seen?

Advertising is all around us. It’s everywhere. But, that doesn’t mean that your dealerships’ advertising is everywhere it needs to be. Advertise all you want, but if your potential customers aren’t seeing your ad, you’ve missed the point.

Be Everywhere

So the question is, how do you ensure that the ad you created is being seen by the right…


Added by Paul Potratz on May 2, 2012 at 9:00am — No Comments

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