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Paul Potratz's Blog – February 2015 Archive (4)

Easy Steps To Increase Sales With Social Media

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…

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Added by Paul Potratz on February 24, 2015 at 1:24pm — 1 Comment

A Single Word Changes Everything

Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.…

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Added by Paul Potratz on February 17, 2015 at 8:55am — No Comments

I'm Going To Share A Life Experience With You

Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.

Added by Paul Potratz on February 10, 2015 at 1:24pm — No Comments

Show Me The Money

Capitalizing on your income streams and creating financial stability for your company might be easier than you thought. On this week's Think Tank Tuesday, learn how you can better utilize ads for your service and parts campaigns to give you stronger financial performance.…

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Added by Paul Potratz on February 3, 2015 at 1:47pm — No Comments

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