Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.
Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments
Added by Paul Potratz on February 17, 2011 at 2:10pm — No Comments
In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…Continue
Added by Paul Potratz on February 14, 2011 at 12:30pm — No Comments
Added by Paul Potratz on February 10, 2011 at 12:02pm — No Comments
Added by Paul Potratz on February 9, 2011 at 12:53pm — No Comments
This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.
Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…Continue
Added by Paul Potratz on February 8, 2011 at 12:30pm — No Comments
While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…Continue
Added by Paul Potratz on February 7, 2011 at 11:16am — No Comments
Potratz, a full service automotive advertising agency is pleased to welcome Jordan Wolfe to its team as Senior Graphic Designer to help take auto dealer clients to a new level. With over 12 years in advertising, Jordan prides himself on the unique path where his career has taken him.
He has worked in the sign industry, trade show…Continue
Added by Paul Potratz on February 7, 2011 at 8:35am — No Comments
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.
First, dealers should determine what their campaign sets out to…Continue
Added by Paul Potratz on February 4, 2011 at 8:28am — No Comments
Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments
This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…Continue
Added by Paul Potratz on February 1, 2011 at 11:15am — No Comments